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GRAND KERALA SHOPPING FESTIVAL SEASON 5 1. 46 DAYS LONG! 2.

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Presentation on theme: "GRAND KERALA SHOPPING FESTIVAL SEASON 5 1. 46 DAYS LONG! 2."— Presentation transcript:

1 GRAND KERALA SHOPPING FESTIVAL SEASON 5 1

2 46 DAYS LONG! 2

3 38,863 SQ. KM. MALL 3

4 101 KG GOLD & SEVERAL GIFT OPPORTUNITIES 4

5 SUPPORT FROM MORE THAN 1 LAKH GOVT OFFICERS 5

6 A PLUSH MEDIA BUDGET 6

7 POWERFUL RETAIL PARTICIPATION

8 MORE & MORE 8

9 ME PARTICIPATION… HAND IN HAND WITH THE GOVERNMENT 9

10 COUPONS CONSUMPTION… SNOWBALLING WITH EACH YEAR!!! 10

11 SCRATCH N WIN GIFT VOUCHERS V/S SCRATCH N WIN GIFTS 11

12 2 GM GOLD COINS 12

13 VAT REFUND SCHEME % VAT REFUND OR Rs 5, % VAT REFUND OR Rs 1,00,000

14 CO-OP AD SCHEME % OR 1 LAKH % Or 5 LAKH

15 EXHAUSTIVE USE OF MEDIA PRINT MOBILE TV FM INTERNET OUTDOOR 15

16 FUN & FESTIVITIES MALAPPURAM CRAFT MELA GLOBAL VILLAGE IRINGAL CRAFT MELA. OPENING & CLOSING CEREMONIES WEEKLY DRAW EVENTS FAIRS & EXHIBITIONS 16

17 MORE EXCITING CONTESTS 17

18 CROSS BORDER PROMOTIONS 50% of the total publicity budget to be spent outside Kerala. 18

19 EXCLUSIVE OPPORTUNITY 19 To leverage the brand to the hearts of millions of educated, brand conscious Keralites. To be a part of the biggest shopping festival organized by a government To join hands with the Govt. to transform Kerala into an International Shopping Destination.

20 IS THAT GRAND ENOUGH FOR YOU? 20

21 What Do We Want from YOU? 21

22 GREAT Discounts…. Special GIFTS… AMAZING Offers… AND Sponsorship & Partnership 22

23 REMEMBER If you are with us we can make GRAND KERALA SHOPPING FESTIVAL the largest in the world.. 23

24 LET US GET INTO ACTION !!! 24


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