Presentation on theme: "SocialMoov Facebook targeting + custom audience + CPM optimized + page post link = GOLD MINE FOR LEAD GENERATION."— Presentation transcript:
SocialMoov Facebook targeting + custom audience + CPM optimized + page post link = GOLD MINE FOR LEAD GENERATION
SocialMoov Preferred marketing developer : the most advanced technology to achieve ROI with Facebook ads. Offer both self and managed services in France,UK and Spain.
SocialMoov Facebook allows the most advanced targeting in the industry and is a very good source of traffic for lead generation in gaming, dating, retail or education. Facebook introduced 3 innovations in the last 6 months that change the landscape in lead generation : Custom Audience Page post ads Offsite pixel and CPM optimized Social Moov has found that these features enable marketers to reduce their CPL by up to 60% compared to 6 months ago with standard domain ads in RHS and achieve 10 to 40% cheaper CPL than other channels like affiliate Marketing.
SocialMoov You can create a custom Facebook audience targeting based on your CRM data Upload your encoded list into Facebook Create a custom audience in broad category targeting Include or exclude this custom audience from your Facebook standard targeting Achieve unprecedented targeting for lead generation
SocialMoov Hashed mails Uploaded on FacebookMails found on FacebookMatching % 8 203 9114 830 02059% Based on previous campaign data, Social Moov has found that custom audience matches between 50% & 65% of users on Facebook. Custom audience exclusion can help to decrease CPL by up to 30% depending on database size. In this case, custom audience helped to prevent duplication and decreased CPL by 30%. TargetCPLConversion rate Precise targeting2.413% Precise targeting with custom audience excluded1.6916% Social Moov E-commerce case study : January 2013 E-commerce website January 2013 : same ads, different targets
SocialMoov Page post images or link ads reduce CPL by up to 40% Page post ads can now be delivered within the newsfeed with huge formats and higher engagement levels Page post ads in newsfeed Domain ads in RHS Between 40% & 65% of clicks go to a landing page. Other clicks generate bonus engagement within a page (ie: new fans, increase PTAT)
SocialMoov ClicksCPCCPL Conv rate Domain ads1046330.265.734% Page post link ads425520.293.299% Case study: dating website (January 2013) Page post link ads clearly outperform domain ads. This is mostly because newsfeed ads formats are more engaging & have higher conversion rates than RHS domain ads. Newsfeed ads have a frequency cap of 1 view per user. Dating website same targeting different ads format - January 2013
SocialMoov CPM optimized reduces CPL by up to 40% ! CPM optimized combined with the new powerful Facebook conversion tracking Enables unique & effective lookalike targeting across Facebook
SocialMoov CPM optimized help reduce CPL by up to 40% ! ClicksCPCCPLConv rate CPC 0.3566700.272.889% CPMo relative156100.372.6914% CPMo absolute action 264800.281.9814% CPMo absolute action 3118600.353.2811% CPMo will reduce CPL by up to 40%. The « predictive » effect translates to much higher conversion rates. CPMo also generates higher volumes than CPCs. Dating website 1 same ads and targeting different bidding - January 2013 ClicksCPCCPLConv rate Page post ads CPC79400.283.967% page post ads CPMo relative108700.332.7612% page post ads CPMo absolute action 594700.252.1312% Dating website 2 same ads and targeting different bidding - january 2013
SocialMoov Now facebook is 10 to 40% cheaper than affiliate marketing ! Social Moov has found that theses new features enable marketers to achieve 10 to 40% cheaper CPL than affiliate marketing !
SocialMoov Conclusion : Facebook is a goldmine for lead generation ! Facebook innovations in the last 6 months have opened new opportunities in lead generation. Lead costs have halved within the last 6 months on Facebook. For advertisers in any market CPL is now very competitive compared to all other channels as Facebook targeting now ensures extremly high quality leads. Social Moov platform has been the first to embed all these new features & is specifically designed to optimize lead generation campaigns.