Presentation on theme: "Presents How to Convert Your Social Media Madness into Wildly Productive Results."— Presentation transcript:
presents How to Convert Your Social Media Madness into Wildly Productive Results
Learn how to Map out a strategy to identify your greatest fans and followers to grow your audience. Learn how to use the tools in these platforms to find them on a daily, weekly and monthly basis. Create a monthly marketing calendar of updates, tweets, tips, news, photos, special offers and more. Monitor, measure and report progress so you can improve your performance. (from the WUYBW flyer)
Marketing is simply a process of reducing the amount of time, money and available resources in the most efficient way possible to spread the word to your target market and existing customers about the products and services you offer, making it easy for them to buy. The more efficient your marketing, the more profits you make.
Please! Interrupt! Ask Lots of Questions! Share Your Frustrations and Triumphs in Social Media!
Secret Formula (to social media success!) Know exactly why you are on Facebook (Twitter, etc.) Establish goals and objectives for using X platform (and are they realistic to what X platform can do?) Evaluate (regularly) your skill sets and performance on X platform Adjust strategy, upgrade skills, measure success!
Specific To-Dos for X Platform 1.Take Success Quiz 2.Complete Keyword Search Worksheet 3.Fill out Customer Search Worksheet 4.Complete Fan-Building Worksheet 5.Map out Weekly Planning Calendar & Content Planning ~ IMPLEMENT EVERYTHING ~ 6.Measure results via Facebook Insights (e.g. Facebook) Minor Detour
Social Media Statistics The total visits for the top 3 social networks in March were as follows: Facebook: 7 billion Twitter: 182 million Pinterest: 104 million LinkedIn: 86 million Tagged: 72 million Google+: 61 million
Hands-on Worksheet Training Facebook Marketing Plan Worksheet Success Quiz Keyword Search Worksheet Customer Search Worksheet Searching for Signs of Engaging Friends on Facebook (blog) Fan-Building Worksheet
Hands-on Worksheet Training Facebook Content – Curate and Create to Engage Fans (infographic) Weekly Planning Calendar / Page Content Planning 50+ Topics to Keep Your Timeline Bursting with News Go to complete Facebook Handout PDF Worksheets
Secret Formula Recap 1.Know why youre on X platform. 2.Ensure youve completed all profiles and pages. Ensure youre using all necessary X platform skill sets. 3.Use company/business keywords to search for appropriate Friends/Fans to follow 4.Know your customers demographics and profile to use as a tool to find them!
Secret Formula Recap (continued) 5.Map out your strategy to Share your page, Invite friends (and make new ones). 6.Create Ads or Offers for greater reach. 7.List businesses, partners, suppliers, etc. to Like. 8.Make a weekly posting plan. 9.Fill it with varied VALUABLE CONTENT! 10.Measure results with Page Insights.
Hands-on Worksheet Training Twitter (handouts) Success Quiz Keyword Search Worksheet Customer Search Worksheet Key Steps for Success and Tips & Tricks Content Ideas and Examples Go to complete Twitter Handout PDF Worksheets
Twitter = 15 characters, use TitleCase for readability Complete bio/profile = 160 characters Use a good photo Learn the language #TT, #WW, #FF), etiquette, use special characters Keep tweets to characters Shorten URLs to reduce character count
Pinterest – How much traffic goes to your website
Pinterest Basics 97% Women Users Lots of cupcakes, shoes and food porn Tweet and Post your pins on other platforms Comment on others pins to get dialog going Have a Pin it! button and/or Follow Me on Pinterest button on your website Pin your blog posts, screen captures Pin regularly!
Pinterest Links 30 Ways to Get More Pinterest Followers Understanding the True Reach of Pinterest Pinterest: Everything You Wanted to Know About 2012 s Hottest Startup [INFOGRAPHIC]Pinterest: Everything You Wanted to Know About 2012 s Hottest Startup [INFOGRAPHIC]. WTF is Pinterest? 56 Ways to Market Your Business on Pinterest
Summary Know your motives for using social media Know your skill sets and what to improve Know your business keywords Know your customers Use tools to find fans and followers Plan content posting regularly Measure results, adjust strategy
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