Presentation on theme: "Ashley Berrevoets Thomas Mace Tracy Herbage. VANS Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends."— Presentation transcript:
VANS Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends the target market Over 60 styles ranging from classics to skate shoes to snowboard boots Over 190 company owned retail stores and outlets, plus independent stores.
VANS History Started in 1966 by Paul Van Doren First store Anaheim, CA Made in USA, then moved to overseas in 1994 Fast Times At Ridgemont High Waffle Sole International stores Sold to VF corporation in 2004 for $396 million
Swot Strengths All merchandise is Vans Shoes fit infants to men’s size 16 Web offers, display of shoes available in stores Recognized brand name Good return policy Moderately priced and good quality
sWot Weaknesses Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl). Skater style of clothes Only 3 stores in Oregon
swOt Opportunities Order online if not in store Growing company and number of stores Expanding product lines Vans Warped Tour
swoT Threats Zumiez Pac Sun Hot Topic Journeys Copelands
Clackamas Town Center Location Spine Layout Women on left Men on Right Shoes on back sides of store Pro Shop on back wall Sale merchandise on sale rounders towards the back of store