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The SAS Group structure Group | Scandinavian Airlines Operations | Subsidiary & Affiliated Airlines | Airline Support | Airline Related Business |Hotels.

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Presentation on theme: "The SAS Group structure Group | Scandinavian Airlines Operations | Subsidiary & Affiliated Airlines | Airline Support | Airline Related Business |Hotels."— Presentation transcript:

1 The SAS Group structure Group | Scandinavian Airlines Operations | Subsidiary & Affiliated Airlines | Airline Support | Airline Related Business |Hotels Transparency Accountability Competitiveness Independence

2 SAS Group: 4th largest airline group in Europe and 11th worldwide (Denmark) (Sweden) (International) The SAS Group current platform: –150 destinations worldwide –32 million passengers in 2004 –Approx daily departures –200 hotels worldwide (Norway)

3 Long haul: Airbus 340 and 330 series MOWAD/M. Pedersen

4 A luxurious armchair by day… a comfortable bed by night MOWAD/M. Pedersen

5 SAS business class: the best of everything MOWAD/M. Pedersen No restrictions reg. booking EuroBonus points 200% Fast lane security (new!) Check in at Business counter Lounge access Extra wide seats and generous legroom PC power SAS Net Access (new!) Individual video screen Noise canceling headsets Adjustable seatback, headrest, legrest etc. Full three course dinner with choice Self service buffet Back stretch Personal water bottle High quality wines and spirits Wide selection of beers and soft drinks

6 A SAS unique, specially designed self service area for in-between meals A new room onboard", not a part of a galley, also used for happenings. Gives passengers the possibility to move around, stretch their legs. Buffet Content Warm drinks (freshly brewed espresso and cappuccino) Cold drinks (wine, mineral water, beer and soft drinks) Refreshments (fruit, sandwich and snacks, to be varied if needed) Business class buffet MOWAD/M. Pedersen

7 Economy Extra: efficiency, comfort and several benefits No restrictions reg. booking EuroBonus points 150% Check in at Business counter (new!) Fast lane security (new!) PC power SAS Net Access (new!) Individual video screen Wider seats and more legroom Adjustable headrest and legrest Improved service Choice of meals Free beverages Personal water bottle Comfort kit MOWAD/M. Pedersen

8 Booking restrictions EuroBonus points SAS Net Access (new!) Individual video screen Individual seat mirror Standard seats and normal legroom Three course dinner + light meal before landing Free beverages Economy: our basic offer MOWAD/M. Pedersen

9 Airbus A321, B /700/800 & MD80s for Europe MOWAD/M. Pedersen

10 Customers choice Three segments for different needs Business extra comfort and service Economy Flex Efficient and flexible travel Economy Low fares and variety of special offers

11 September 1 st, European Makeover One way in more than one way!

12 Economy FlexEconomy Price structure: framework When your time is important When you have time Business Full combinability MOWAD/M. Pedersen

13 Full combinability of simple products and prices Three booking classes Rebookable within same price type and level Can be rebooked to higher booking class by paying the difference Fully refundable Child discount 33% Business Two booking classes Rebookable within same price type and level Can be rebooked to higher booking class by paying the difference Fully refundable Child discount 33% Economy Flex Nine booking classes Cannot be rebooked 72 hours ticketing after booking Lowest price levels valid point to point No refund Child discount 33% Economy combinable MOWAD/M. Pedersen

14 SAS Flightshop is part of the passenger's total travel experience Offers exclusive Scandinavian quality products and leading modern brands Price levels are 20% lower than in the shops for cosmetic and perfumes and 15% lower for accessories and gifts The opportunity to buy attractive products onboard, adds value and increases a positive experience for the customers Sales onboard MOWAD/M. Pedersen

15 On ground The ultimate goal is ticketless travellers Check-in via mobile phone or thru Internet Check-in at airports via SAS Self Service automat or a card-reader at the gate Separate check-in for business and economy flex customers New Fast Track Security Lane at airports Boarding sequence New Design in SAS Lounges MOWAD/M. Pedersen

16 SAS EuroBonus works in a simple way Every time you use SAS or our Parnters services, you earn the bonus points MOWAD/M. Pedersen


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