1. Company Overview Dale Fittes Boards & Modules Specialist Hitex UK Ltd

2. Some brief information about PHYTEC PHYTEC Messtechnik GmbH –Located in Mainz, Germany, founded in 1986 –Activities Development Procurement Production Sales` Marketing Integration Services Support, Training –2,500 active customers, contact database with 23,000 qualified entries from Germany and 7,000 from other EU-countries –100 employees, more than 40% academics –ISO 9001:2000 certified, KTA1401 certified, VDA2 audited –In-house production facilities (IPC-A-610D Class 3 compliant, µBGA, CSP, 0402) –Open-Book-Management, employee profit sharing –No outside capital, Familiy-owned company –Hitex is Technical Distributor for UK

3. Some brief information about PHYTEC Sales revenue Germany 2008 – 16 million Market structure –Complex applications with quantities of less than 3,000 to 5,000 units per year –At present predominantly achieved in Germany, but inquiries from other European countries do increase

4. Some brief information about PHYTEC Typical applications –Medical Anesthesia Workstations Intensity-Modulated Radiation Therapy Verification Systems Vascular C-arm Dental Equipment –Military Leading German suppliers of military hardware Mainly used in tracked vehicles and tanks –Transportation Fleet Management Passenger Information & Ticketing systems –Machine Building Motor drivers, Axis control units Sensor units Human-Machine-Interfaces –Industrial Automation Special purpose controls (typically low-cost, high-performance or special interfaces)

5. Some brief information about PHYTEC Hardware Development and Manufactoring Solution Provider for OEM-Products And The Whole Range in-between Splicer for fiber the home Corning Cable Systems GmbH Mobile Medical Diagnostic Ziehm GmbH Public Transport Management IVU AG

6. Product Design with Industrial Grade Modules and Software How PHYTEC can help Axel Berghoff PHYTEC press officer

7. Be close to your final application Make your first experiences with PHYTEC-Kits Measure performance Check out software PHYTEC SBC module and Carrier Board PHYTEC CD-ROM including: - QuickStart Instructions - Tools (C Compiler, Assembler,…) - AC adapter, cables - Start-Up Guarantee Rapid Development Kits (for example) for Freescale Controllers - i.MX31/27 Kit (WinCE, Linux) - Linux-PowerPC-Kit with MPC5200 (Tiny-module) - FPGA-Kit with MPC5200 - PowerPC-Kit with MPC5554 - ColdFire-Kit with MCF548x - SPS-Kit with MPC5200 (Tiny-module) Controller on Modules for new designs - i.MX51/350/31/27 - MPC5200B (I/O and tiny) - MPC5554, MCF548x - ATOM - Cortex

8. Be close to your final application Two Hardware Interfacing Strategies for Modular Designs: phyCORE All controller features available on connectors Each module may have unequal interfacing Best fit-in for controller-close designs Most flexible base-board design possible phyCARD Embedded interfaces on one common Platform Standard signal alignment on connectors Exchangeable Modules across controller architectures Simple base-board design

9. Design Philosophy Modular approach

10. Competence Common requirements across applications Modules as an apparent approach Module as Core PHYTEC know-how for custom base board design Customer know-how Customer Core Competence

11. Competence PHYTEC-module as Core for example: i.MX31 Formfactor 84 x 58 mm i.MX31Power Management ICEthernet 10/100MBit NAND Flash (64MB – 1GB) NOR Flash (16MB – 32 MB) Battery buffered SRAMDDR RAM (128MB – 512 MB) JTAG Bottom View: - RealTimeClock - Ser. EEPROM (4k – 64k) - RS232 Transceiver - USB Transceiver - Molex Connectors (2 x 200 pins) were all controller signals are available

12. Competence PHYTEC know-how for custom baseboard design - Circuit Diagram Library - Experience from more than 200 projects - Hardware elements with software support

13. Competence PHYTEC know-how for custom baseboard design for example: Power Supply 5 VDC 12 VDC 24 VDC 72 VDC 110 VDC 100-240 VAC DC / DC Galvanic Isolation Optocoupler Transformer Insulation groups Insulation resistance

14. Competence PHYTEC know-how for custom baseboard design for example: EMC / EMI Signal Protection Bursts & Surges ESD-Protection Grounding System HF-Return Path Bypassing Filtering Connectivity CAN (Controller Area Network) IBIS (Integrated On-Board Information Systems) MVB (Multi Vehicle Bus) Ethernet USB WLAN / WiFi GSM / GPRS / UMTS GPS Camera Interfaces

15. Cmpetence PHYTEC know-how for custom baseboard design for example: Power Management Power Domain Structure Operation Modes (Deep-Sleep, Standby, Normal Operation) Battery Charging Power Source Switching Wake-Up Sources Analog Signal Conditioning Operational Amplifiers Amplifier Inverter Follower Adder Subtracter U/f / I/f conversion

16. Competence PHYTEC know-how for custom baseboard design for example: Development Board Display 320 x 240 Power Supply Connector Battery Connector Lithium cell connector ZigBee connector Key Pad connector USB OTG and Host Security Digital/MultiMedia card Audio Compact Flash card One Wire connector Camera connectors Expansion Board connectors for specific fast prototyping Serial interfacesCAN interface phyCORE SBC with phyCORE Mapper

17. Actors Selection Interfacing with our Customers PHYTEC- modules Power Supply Galvanic Isolation EMC/ EMI Connectivity Power Management Analog Signal Conditioning Sensor Selection ConnectorsSensor Placement Chemical/ Physical Process unit PHYTEC know-how! Actors Selection

18. Industrial Grade Industrial Grade – more than just extended temperature range Industrial Grade – a holistic design philosophy

19. Product life cycle Long industrial life cycles - 5-10 years and more – usage-time of products Shorter innovation cycles - every 1-3 years a new generation Source: freescale

20. Industrial Grade – the elements Long industrial life cycles for modules to fit product life cycles - 5-10 years and more All components on PHYTEC-modules available in extended temp. range Robust design (EMV/EMI, power-distribution, connectors, shock tests) Software implementations – fit for purpose Certified production (VDA, KTA, IPC-610)

21. The software aspect Software – a key factor

22. The importance of standard software environments Software as translator Soure: Embedded System Design; 09/02/07; by Richard Nass

23. Two worlds supported by PHYTEC WinCE Real-time Linux In-house know-how Knowledge-transfer in-and-out Alliances

24. … more on WinCE WinCE 6.0 – what PHYTEC offers own BSP for phyCORE binary BSP include usable for own applications with Visual Studio Sources on demand know-How professional training with our partners complete on phyCORE-module and baseboard CETK like quality test

25. Real-time Linux – OSADL compliant Open source idea and industrial requirements A different way to secure long term availability

26. Real-time Linux LINUX – what PHYTEC offers Kernel-Versions up to date The kits include sources Own distribution In-house know-how Professional training with partners Complete coverage of phyCORE-modules and baseboards

27. Real-time Linux – OSADL compliant OSADL- Open Source Automation Developent Lab The idea Building a critical size of users Catalyser for an industrial community Definition of interfaces and standards (for example I/O framework)

28. Real-time Linux – OSADL compliant Feature Matrix Preempt RT features: Patches for standard kernel Kernel is preemtable Implementation of High Resolution Timer PI Mutexe Criteria for realtime Linux are: Strong and agile community Long term availability Ease of use (user space realtime) POSIX API for real time (standard API) Wide architecture support Mainstream support by the Vanilla Kernel Test with MPC5200 at 396 MHz No Preempt RTWith Preempt RT Idle ~ 3 ms ~ 50 µs Hackbench ~ 3 ms ~ 70 µs

29. WinCE or Linux Software selection criteria Soure: Embedded System Design; 09/02/07; by Richard Nass

30. Modular software design

31. Actors Selection The connection in-between Software and Application The important link from hardware to solution Display Linux / WinCE Customer know-how Customer Core Competence Machine Keyboard Qtopia Open GL X-Server File systems Webserver Database Drivers for external peripherals.NET / dotGNU Framework Application

32. Putting all elements together The modular design approach Summary

33. Cost of ownership Realistic evaluation of development costs True calculation of upcoming costs Including hardware- and software maintenance Cost of ownership = Key word for sustained company success

34. Efficient development ! The question of core competence and resources ! Do not re-invent the wheel ! Focussing on distinguishing features as added value

35. Thank you for your attention. Questions? _______________________ Dale Fittes HITEX UK LTD Warwick University Science Park Coventry CV4 7EZ Tel: 02476 692066 Email: dfittes@hitex.co.uk