Presentation on theme: "Denver, CO July 23-25, 2009 American Writers & Artists, Inc. Please turn off your cell phone. Thanks!"— Presentation transcript:
Denver, CO July 23-25, 2009 American Writers & Artists, Inc. Please turn off your cell phone. Thanks!
By Jennifer Stevens AWAIs Ultimate Travel Writers Program Denver, CO July 2009 Please turn off your cell phone. Thanks!
Instant pro-level clips The glamour factor Local celebrity status Paves the way for perks One of the very best-paying markets
1. Serve a hard-to-reach demographic Business travelers Affluent readers Barrons -- $127,966 The Economist -- $103,463 United Hemispheres – $116,884 Delta SKY Magazine -- $105,421 NWA World Traveler -- $103,560 American Way -- $93,540 Southwest Spirit -- $92,784 National Geographic Traveler -- $78,385 Newsweek -- $73,650 O (Oprahs Magazine) -- $68,294
2. Often produced by ad agencies Marketing-minded staff (affinity between editorial and ads) Hard to find Writers Guidelines Not listed in Writers Market
3. Can pay their writers well Charge exorbitant ad rates Uniteds Hemispheres – full-page, four-color ad costs close to $40,000 Many pay writers $1/word or more
Target small, budget, regional airlines Aim for one of the many domestic Midwest Spirit Frontier Aim for one of the hundreds overseas (some flying to U.S., others not) Ryanair Snowflake Excel Airways
Local gets you extra points Aim for an airline that flies to your town or nearby Look for in-town options as well as side- trip possibilities Where do you take visitors? Read local media for ideas Contact your Tourist Board
Commuter flights are short Easier to write Can pay very well Give you an in with the editor
332 words plus sidebars...
304 words plus sidebars...
$500 (text) + $450 (photos) = $950
$300 (text) + $800 (photos) = $1100
Are you an expert in anything? Whats your professional background? Doctor Geologist Architect Accountant School teacher Whats your life experience? Mother Caregiver Home renovator
Travel Calendar listings Business/finance Management Communications Food/recipes Wine/beer Interview/profile (sometimes celebrity) Gear/products/gadgets Shopping Fashion Book reviews Homes/living/economic development Autos Fitness/Running/Golf Health
In Salt Lake City: Theres more than you think going on at the zoo (Delta Sky) Walk this Way: Art tours are the perfect way to explore a citys vibrant gallery scene (My Midwest) A Suite Setup: The three Loews Hotels at Universal Orlando offer suites designed with families in mind (NWA World Traveler)
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