Presentation on theme: "On-Board. An In-flight Video Showcasing the Very Best of Atlanta Nightlife Dining Shopping Sightseeing Attractions."— Presentation transcript:
An In-flight Video Showcasing the Very Best of Atlanta Nightlife Dining Shopping Sightseeing Attractions
Atlanta’s Thriving Visitor Market. Travel figures from the Atlanta C.V.B. In 2013, an estimated 45 million US residents visited the Atlanta Area. Approximately 24.4 million domestic visitors stayed overnight. Approximately 32 million domestic visitors came to Atlanta for leisure. Approximately 13 million visitors came for business. In 2013, domestic visitors to Metro Atlanta spent $13 billion.
Southwest Demographics. 1 in 4 domestic passengers throughout the U.S. flies Southwest. Average passenger is 48 years old. Average income is $88k / household 65% of passengers are traveling for leisure. 35% of passengers are flying for business.
In-flight Entertainment for a Captive Audience A Look At Atlanta is a professionally produced, 30-minute program shown on every Southwest flight into Atlanta. A 50/50 blend of editorial & advertising featuring 5-8 retail stores in Atlanta. Approximately 20 total paid spots, 30 seconds each. On-location, with an upbeat host. Promotes the mobile app.
Promoted throughout the in-flight film, the app is a post-flight companion that: Our world-class application is a travel guide for all major U.S. cities and international destinations. Enhances and extends the user experience Influences destination choices Saves the traveler time & money Brings your store new and returning customers … and more revenue A Look At Mobile App
Our app will showcase only the finest establishments in a dynamic, intuitive directory organized by destination categories: Restaurants Shopping Travel (Hotel, Airline, Cruise, Car, Tours) Attractions (Museums, Landmarks) Nightlife Entertainment (Theatre, Events, etc.) A Look At Mobile App
Each destination category will feature a list of the individual advertisers, such as your store. Your store will be among the first few listed on the mobile app. Clicking on your listing will take the user to your own custom landing page. A Look At Mobile App
Your custom landing page features a robust user experience including : Featured products or categories from your website Links to call the store or to visit your website directly A Look At Mobile App
Your custom landing page features a robust user experience including : Ability to help your customers find your location, providing directions from their current location. A Look At Mobile App Maps, directions and GPS integration
You have the ability to to create your own daily specials or events. You create a special offer or coupon at ALookAt.com and set a start & end time. Timely specials are instantly posted on your custom landing page inside the app. Specials can also be sent out as push notifications or texts to your potential customers within proximity. A Look At Mobile App
Our app will also provide convenient links to popular travel tools such as: Hotel Listings Hotel Information & Location Hotel Reservations Airline Reservations & Flight Status Car Reservations Cruise & Tour Bookings A Look At Mobile App
Our in-flight program provides an unprecedented exposure to captive audience of millions of travelers. Advantages of our App Content will be timely and updated by locals. The benefits to the user are both informational and financial.
Connecting with your Customers Daily gift certificate drawings to encourage app downloads Discounts for cardholders when they present boarding pass Credit Card reward point bonuses Pre-purchase (Groupon-like) coupons, free from any additional program costs to you.
$55,000 annually for 30 second spot Our program offers a much lower cost-per-thousand than comparable advertising. Rate Structure Includes on-location filming at your store, integrating your existing footage if available Advertisers are prominently featured on the mobile app and the website.
Cost Effective Advertising PublisherCirculation Full Page AdCPM Condi Nast TravelerPer Issue 800,000 $135,907 $170 Per Year 3,337,000 $1,500,000 $450 Travel + LeisurePer Issue 950,000 $124,350 $131 Per Year 5,330,000 $1,402,668 $263 Atlanta Now MagazinePer Issue 68,000 $9,205 $14 Per Year 3,500,000 $110,460 $32 Afar MagazinePer Issue 200,000 $9,575 $143 Per Year 800,000 $306,000 $383 A Look At Atlanta 1,800,000 $55,000 $30
Deadlines All contracts for Atlanta are due 12/15/14. Video content due 1/15/15. Your spot on A Look at Atlanta will begin showing on Southwest flights on 3/1/15.