Presentation on theme: "On-Board. An In-flight Video Showcasing the Very Best of New York Nightlife Dining Shopping Sightseeing Attractions."— Presentation transcript:
An In-flight Video Showcasing the Very Best of New York Nightlife Dining Shopping Sightseeing Attractions
In-flight Entertainment for a Captive Audience A Look At New York is a professionally produced, 30-minute program shown on every British Airways flight into New York. A 50/50 blend of editorial & advertising featuring just a few businesses in New York. Approximately 20 total paid spots, On-location, with an upbeat host. Promotes the mobile app.
The United Kingdom is New York City’s #1 Visitor Market. Travel figures from U.S. Travel Association, 2012 Data Gain influence over 1.1 million affluent British Airways passengers landing in NYC from cities all over the world. British Airways visitors to NYC stay an average of 18 days and will spend $4.9 Billion in Your business will have a significant advantage by being exclusively showcased to a captive audience, giving you an important edge on the competition.
Promoted throughout the in-flight film, the app is a post-flight companion that: Our world-class application is a travel guide for all major U.S. cities and international destinations. Enhances and extends the user experience A Look At Mobile App Influences destination choices Saves the traveler time & money Brings your business new and returning customers … and more revenue
Our app will showcase only the finest establishments in a dynamic, intuitive directory organized by destination categories: Restaurants Shopping Travel (Hotel, Airline, Cruise, Car, Tours) Attractions (Museums, Landmarks) Nightlife Entertainment (Theatre, Events, etc.) A Look At Mobile App
Each destination category will feature a list of the individual advertisers. Your business will be among the first few listed on the mobile app. Clicking on your listing will take the user to your own custom landing page. A Look At Mobile App
Your custom landing page features a robust user experience including : Featured products or services from your website Links to call the your business or to visit your website directly A Look At Mobile App
Your custom landing page features a robust user experience including : Ability to help your customers find your location, providing directions from their current location. A Look At Mobile App Maps, directions and GPS integration
Your custom landing page features a robust user experience including a gallery of rich photography and High Definition Video. A Look At Mobile App
You have the ability to to create your own daily specials or events. You create a special offer or coupon at ALookAt.com and set a start & end time. Timely specials are instantly posted on your custom landing page inside the app. Specials can also be sent out as push notifications or texts to your potential customers within proximity. A Look At Mobile App
Our app will also provide convenient links to popular travel tools such as: Hotel Listings Hotel Information & Location Hotel Reservations Airline Reservations & Flight Status Car Reservations Cruise & Tour Bookings A Look At Mobile App
Our in-flight program provides an unprecedented exposure to captive audience of millions of travelers. Advantages of our App Content will be timely and updated by locals. The benefits to the user are both informational and financial.
Connecting with your Customers Daily gift certificate drawings to encourage app downloads Discounts for cardholders when they present boarding pass Credit Card reward point bonuses Pre-purchase (Groupon-like) coupons, free from any additional program costs to you.
$75,000 annually for 30 second spot Our program offers a much lower cost-per-thousand than comparable advertising. Rate Structure Includes on-location filming at your business, integrating your existing footage if available Prominently featured on the mobile app and the website is included each advertising year.
Cost Effective Advertising PublisherCirculation Full Page AdCPM Condi Nast TravelerPer Issue 800,000 $135,907 $170 Per Year 3,337,000 $1,500,000 $450 Travel + LeisurePer Issue 950,000 $124,350 $131 Per Year 5,330,000 $1,402,668 $263 Nat'l Geo TravelerPer Issue 615,000 $80,000 $130 Per Year 8,100,000 $864,000 $107 Afar MagazinePer Issue 200,000 $28,500 $143 Per Year 800,000 $306,000 $383 A Look At NYC 1,100,000 $75,000 $69
Deadlines All contracts for NY are due 12/28/14. Video content due 1/15/15. Your spot on A Look at New York will begin showing on British Airways flights on 3/1/15.