We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byShea Churchwell
Modified over 2 years ago
CONFIDENTIAL © 2010 YottaMark, Inc. Transparency: the future of food Presented by: Jonathan Hawes Director, Business Development August 2010 CSSI: Environmental Science & Resource Management
CONFIDENTIAL © 2010 YottaMark, Inc. What is Traceability? Where was I grown? Am I safe? Am I authentic or recalled? A whole new way of thinking about the information associated with products
CONFIDENTIAL © 2010 YottaMark, Inc. A bit of experience Trusted leader in food traceability – founded 2004 Over 1.4 billion items traced, 150+ grower/shippers currently using HarvestMark Infrastructure in place Customer awareness and preference strong and growing
CONFIDENTIAL © 2010 YottaMark, Inc. Traceability is happening now….
CONFIDENTIAL © 2010 YottaMark, Inc. No Seafood Deployments…. Yet HarvestMark Data Center Associate Items to Cases (Optional) Capture Harvest Data In-store Kiosk At Home On Mobile Phones Trace Responses (Customizable, Permission Based) HarvestMark Codes Labels (Or Print on Packaging)
CONFIDENTIAL © 2010 YottaMark, Inc. To commercially deploy traceability… Understanding the producers workflow Delivering meaningful information Providing 24/7 access to the information Running an industrial strength data service … benefits retailers and their suppliers. There are four key elements that define success
CONFIDENTIAL © 2010 YottaMark, Inc. How does it work?
CONFIDENTIAL © 2010 YottaMark, Inc DC01 The Trace Experience
CONFIDENTIAL © 2010 YottaMark, Inc. Copyright © YottaMark, Inc Food safety status Product variety Origin Farm/ranch name Maps Distance to market Harvest date Lot number Organic certificate Solicit feedback Twitter about this watermelon Gallery of farm, harvest, photos, audio, video Interesting, authentic narrative on growing practices, region, sustainability, etc. Nutritional information Fun facts for kids Coupons Regional, seasonal and family recipes
CONFIDENTIAL © 2010 YottaMark, Inc. Food safety status Product variety Origin Farm/ranch name Distance to market Harvest date Pack date Pack location Lot number Organic certificate Rate quality Pull time/temperature data Visualize data on a map Instantly access printable shelf/POS information – farmer profile, region information, recipes, preparation ideas
CONFIDENTIAL © 2010 YottaMark, Inc. Source: YottaMark survey of 2,700 households % Yes 17% No All things being equal, would you select traceable produce preferentially? Consumers care!
CONFIDENTIAL © 2010 YottaMark, Inc. CatchMark?
CONFIDENTIAL © 2010 YottaMark, Inc. Summary Points Information Communication System – Safety, logistics, certifications – Customer/consumer marketing Broad adoption: Producer -> Consumer Adaptable to workflows HarvestMark communicates what YOU choose to communicate
CONFIDENTIAL © 2010 YottaMark, Inc. THANK YOU! Questions? Jonathan Hawes Director, Business Development HarvestMark
& Present. Community Supported Agriculture February 18, 2014 Tara Stout Food Safety and Certifications Manager ENVIRONMENTAL MANAGEMENT DEPARTMENT.
Business of Businesses in Livelihoods Promotion: Avenues and Options Fresh Produce Supply Chain in India.
Food Purchasing for Child Care National Food Service Management Institute The University of Mississippi
Produce Safety University: Take-Home Training for Professional Standards Buying Smart, Buying Safe 1.
Components of a Local Food System: Cooperatives & Retail Distribution.
Driftless Region Food & Farm Project. Way Back When Farmers Independent Grocery Store Consumers Independent Restaurant.
Direct Marketing Prepared by: L. Robert Barber, & Ilene Iriarte For: Guam Cooperative Extension Service & Guam Department of Agriculture Funding provided.
Speaker name, title Organization date With a Career in Fresh Produce.
Donna Krug Barton County Family and Consumer Sciences Agent 2016 FCS Series – K-State Research & Extension.
Building Competitiveness Through the use of Common Agricultural Standards David J Holliday May 2004.
Value Added Agriculture, An Emerging Area for Economic Development Pilot Mountain Pride Project T. Bryan Cave County Extension Director Surry County Center,
Restaurant Sales Grocery, Wholesale & Foodservice Sales.
Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc.
October 9, 2013 Richard Ellis, Senior Vice President, Communications, Public Affairs & CSR, McDonalds Canada.
1 6.01D SELECTING STORE OPTIONS DSelecting Store Options.
Strategic engagement and the Courtauld Commitment Mark Barthel Special Adviser, WRAP.
Meatandeducation.com 2011 Meat and the consumer. meatandeducation.com 2011 Module focus A consumer is the user or buyer of a service or product. A retailer.
Growing the Hop Yard/Brewery Relationship Stephanie Jaworski – Old 4 th Hop Yard Ron Brennan – Old 4 th Hop Yard Jeff McCauley – Beau’s All Natural Brewery.
Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension
Food Science & Safety. What is the food industry? Design Packaging Sales Marketing Regulation.
Kathleen McDonald, Kari Nass, Emma Reynders, Ashleigh Walker and Justine White IBM Food Traceability Marketing Plan.
Dakota College at Bottineau Entrepreneurial Center for Horticulture Holly Mawby, Director Keith Knudson - Faculty Crystal Grenier, Administrative Assistant.
Presentation Title This course developed by The Environmental Finance Center at UNC Chapel Hill for The North Carolina School of Science and Math and NCDPI.
The Power of the Alaska Brand at Retail Fall
John Wigglesworth Total Quality May 10, 2011 John Wigglesworth Total Quality May 10, 2011 State of the Shrimp Union: “Commercial Perspective and New Traceability.
Purchasing Produce 1 Produce Safety University. Factors to Evaluate Before Purchasing Budget Menu Labor Equipment Storage Delivery 2.
70+ Years of Success Through three generations of family ownership and leadership, The Interstate Family of Companies has grown into an $82M global enterprise.
2015 is the Achieve more success & profit in selling seeds & plants in 2015!
Good Hygiene Practices Module 2, Module 11 Recall and Traceability.
FROM FARM TO FORK. IS YOUR FOOD PROCESS TRANSPARENT? FTF aims to answer that question to ensure your customers fully trust your products as well as increase.
CSA Community Supported Agriculture One Grower’s Experience Phil Hannay and Kathy Kubal Trumpeter Swan Farm Buffalo, MN Upper Midwest Regional Fruit &
Traceability Using QAD’s Enterprise Edition Steve Dombroski – Sr. Manager Industry Solutions, QAD QAD Midwest User Group.
Changes in food demand Growing demand for local and regional produce.
PROMOTING SPECIALTY CROPS AS LOCAL Module 2: Why do people buy local food and where do they buy it?
A Worker-Owner Cooperative Initiative The Greater Cincinnati Food Hub The Cincinnati Union Coop Initiative in Collaboration with Mondragon presents Brad.
Classroom On Wheels - Reducing Marketing and Human Resource Risk John Berry, Ag Marketing Educator Penn State Cooperative Extension, S.E. Region Penn State.
Simplifying Industry Compliance, Materials Management, and Quality Control Carianne Nieuwstraten – Sr. Product Manager, QAD R&D MFG Midwest User Group.
Kathy Means Produce Marketing Association Traceability: Linking the Supply Chain Copyright PMA
The optimal fresh chain. FrEsteem Cooperative growers association: 16 Growers >300 Hectares Tomatoes 31 Growers>140 Hectares Peppers Packing station>
THE IMPORTANCE OF THE FOOD SCIENCE INDUSTRY Agriscience 102 Applied Agricultural Science and Technology #8408 TEKS: (c)(5)(A)
The State of the Produce Industry By Raul De La Piedra.
North Texas Food Hub Incubator Project Phase 1 - Planning & Feasibility March 7, /07/2014.
QAD Customer Day – Santa Clara, CA QAD SERIALIZATION, ITEM ATTRIBUTES, QUALITY CONTROL & LOT TRACE WORKBENCH Simplifying Industry Compliance, Materials.
The Case for Local Foods Mid-Ohio Valley: Ag. Opportunities Conference Jeff S. Sharp, Ohio State University March 17, 2007.
USDA-Economic Research Service (20062). Food marketing and price spreads: farm-to- retail price spreads for individual food items.
Coupon Trends and Takeaways for 2013 Devora Rogers Senior Director, Retail Marketing Insights.
Good Agricultural Practices (GAP) for Fresh Fruit and Vegetable Growers New England Extension Food Safety Partnership Project funded by USDA CSREES – Project.
Farm to Grocery Store Increasing the Sale of Connecticut Grown Produce in Local Grocery Stores.
Bringing the Voice of the Consumer Into Your Supply Chain Jake Barr Director, Consumer Driven Supply Network Global Mfg, Planning & Logistics The Procter.
THE MOBILE CHANNEL IN FINANCIAL SERVICES TARIK HUSAIN BUSINESS DEVELOPMENT DIRECTOR ASIAN BANKER SUMMIT APRIL 2011.
© 2017 SlidePlayer.com Inc. All rights reserved.