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Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109

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Presentation on theme: "Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109"— Presentation transcript:

1 Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension

2 The Local Foods Frenzy Increasing Consumer awareness and demand Increasing number of NEW Farmers Markets Grocery, restaurant, distributors positioning in response to demand – And transportation costs Producers positioning to supply produce

3 Marketing Options Direct to Consumer – Farmers Market – On-Farm Market – CSA Wholesale – Distributor – Grocery – Restaurant

4 Differing Opinions on Opportunity

5 Local Food Buyers

6 Direct Marketing The customer is the consumer/end-user Main thoughts of the purchasing decision Quality product Trust of the producer Emotion About the customer

7 About the Customer Wholesale Marketing Main thoughts of the purchasing decision Quality, trust of producer, accurate invoicing, professionalism, competitive pricing, packaging, communication, delivery, storage capability, Guarantees, Farm Safety Plan, Third Party Verification/Audit, Traceability, Insurance, etc.

8 . A Food Industry Match Maker

9 MarketMaker Welcomes 3 New States in 2010

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12 Taste of the States Food products Highlighted in rotating banner ad

13 Business Spotlight

14 Click through on Business Spotlight provides detailed production and contact information

15 Now In Season

16 IL Farmers Market Search

17 Market Research Select your target market with census tract demographic profiles and business searches Find high income or ethnic populations or Retail outlets serving those neighborhoods

18 Customized census profiles

19 Detailed Searches Buyers can use MarketMaker to find suppliers too. This search has identified producers of certified organic sunflower designated by blue dots

20 Search By Certification

21 Monthly News Letters for Subscribers

22 Featured Groups

23 Whats Next? Additional search options for Consumers Agritourism MarketMaker Institutional Buyers Portals – Sourcing needs – Delivery specification – Food safety requirements Farm to School Food Banks Mobile Apps

24 University of Nebraska – Lincoln Institute of Agriculture and Natural Resources The Food Processing Center Jill Gifford From Recipe to Reality – Decision making tool to start a food manufacturing business – Chicago April 15 Better Process Control School for Acidified and Low Acid Canned Foods – April 11-13, Lincoln Nebraska National Small Food Manufacturer Conference May 23-24, Omaha, Nebraska Better Process Control School – October 4-7, Lincoln, Nebraska

25 Ellen Phillips University of Illinois Extension


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