Presentation on theme: "Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109"— Presentation transcript:
Marketing Options Beyond the Nearest Farmers Market John Pike Deborah Cavanaugh-Grant Ellen Phillips University of Illinois Extension 708-352-0109 email@example.com
The Local Foods Frenzy Increasing Consumer awareness and demand Increasing number of NEW Farmers Markets Grocery, restaurant, distributors positioning in response to demand – And transportation costs Producers positioning to supply produce
Direct Marketing The customer is the consumer/end-user Main thoughts of the purchasing decision Quality product Trust of the producer Emotion About the customer
About the Customer Wholesale Marketing Main thoughts of the purchasing decision Quality, trust of producer, accurate invoicing, professionalism, competitive pricing, packaging, communication, delivery, storage capability, Guarantees, Farm Safety Plan, Third Party Verification/Audit, Traceability, Insurance, etc.
Whats Next? Additional search options for Consumers Agritourism MarketMaker Institutional Buyers Portals – Sourcing needs – Delivery specification – Food safety requirements Farm to School Food Banks Mobile Apps
University of Nebraska – Lincoln Institute of Agriculture and Natural Resources The Food Processing Center Jill Gifford 402-472-2819 From Recipe to Reality – Decision making tool to start a food manufacturing business – Chicago April 15 Better Process Control School for Acidified and Low Acid Canned Foods – April 11-13, Lincoln Nebraska National Small Food Manufacturer Conference May 23-24, Omaha, Nebraska Better Process Control School – October 4-7, Lincoln, Nebraska
Ellen Phillips University of Illinois Extension 708-352-0109 firstname.lastname@example.org