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Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc.

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Presentation on theme: "Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc."— Presentation transcript:

1 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 1 Retail Chocolate Bars

2 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 2 Success will be driven by Premium Chocolate which has: Health innovation Driven by the Benefits of Cocoa More visible branding strategies Certification Sophisticated packaging Taste for indulgence Source: Euromonitor International, August, 2013 Category is Growing Mass Market Chocolate in North America is forecasted to grow at 8% over the next 5 years

3 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 3 Growth has been attributed to: Increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints Continued innovation in packaging and flavors by major and niche chocolate manufactures alike Increased marketing support and advertising expenditures Source: Chocolate Candy in the U.S. by Packaged Facts, 2012 In 2011, Premium Chocolate had grown to 19.7% Share of the Chocolate Category ($1.13 Billion) Premium Chocolate Driving Growth

4 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 4 Chocolate Trends Chocolate Industry Forecast Includes a Focus On: Sales of premium items that are driving the category High-end varieties Renowned regions Hidden secret recipe Seasonal and boxed assorted chocolates - with sales expected to expand 13% between 2010 and 2015 Chocolates for cooking and baking All Positioned as “Affordable Luxury” Source: Mintel Group, Aug. 2013, Field Lens by Matt Sena, 2013

5 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 5 The Average American Consumes Chocolate Twice/Week American Chocolate Eatings/Capita % Daily Penetration 107 Times/Year = Twice/Week Source: NPD Snack Track Feb, 2010 Americans Love Chocolate

6 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 6 25% of US shoppers look for “All Natural” products 17% of US shoppers preferred “Made or Grown in the USA” products 22% of Consumers will travel to a store that is not close to their home to find organic/natural products Sources: Natural Foods Merchandiser, 2012 Market Overview, Key Trends in Food, Nutrition & Health conducted by Kampffmeyer Food Innovation, 2013 MamboTrack Annual Natural and Organic Product Survey, Eco Pulse Survey by the Shelton Group, Gourmet, Natural Chocolate will Generate Incremental Volume and Margin The Niagara Chocolates® Line Offers Chocolate that is Gourmet, All Natural and Made in the USA

7 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 7 About Niagara Chocolates® Niagara Chocolates has been making premium chocolate candy for more than five decades With roots in fundraising, Niagara Chocolates have traditionally been available in Western NY and are well known throughout the region for great tasting, premium confectionery

8 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 8 Niagara Chocolates® Bars are Available in four varieties $.56 cost $1.00 SRP 44% margin Item #Description Case Pack List PriceSRP 12685Niagara Chocolates® Toasted Almond (1.75 oz)6/24$0.56$ Niagara Chocolates® Crisped Rice (1.5 oz)6/24$0.56$ Niagara Chocolates® Peanut Butter (1.75 oz)6/24$0.56$ Niagara Chocolates® Caramel (1.75 oz)6/24$0.56$1.00 Bars are: Premium Chocolate Kosher Dairy Made in the USA Crisped Rice and Toasted Almond are All Natural

9 Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 9 Bars are Packed in Display Cartons for Easy Merchandising 24 bars per display/carton; 6 cartons per case


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