1. Promotion & Marketing of UNESCO.ORG Workgroup established as a sub-group of the ALBERT search engine deployment team. Main task: Establish guidelines & workflow for promote pages Stephen Roberts (BPI/ENM), Chair Fouzia Jouot-Belhami, WebAdmin, ED Jaco du Toit, Coordination Field Offices Expanded Team: Richard Cadiou (Principal WebAdmin, BPI/ENM), Anne Muller (Information Officer, ED) UNESCO Portal Workshop SMPC – 25/11/04

2. Workgroup => SMPC 1 st Conclusion : Promotion and marketing is much larger! Thus, SMPC was born: S earch M arketing P romotion C ampaign SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

3. What is promotion? Push timely content: event-based Editorial promotion vs. Product Promotion –Event / INFOCUS –Media / Press release –Meeting –Free Publication –Book –Future products ? SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

4. Tools/Methods for Web Promotion Current: Promote pages Newsletters Mailing lists Usage Statistics Future: Alias Management User profiling RSS feeds XML exports SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

5. What is a promote page? SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

6. Promote pages oSponsored link fix technical problems oEvent-based, of limited duration oOrder / Priority of items Event Free document Publication (for sale) Other products SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

7. Promote Pages: Workflow Level 1 Editors (Major Themes / Regions) BPI / ENM Activate! Manual vs.Automation SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

8. Promote pages: Form TITLE (max 10 words): Quality of education insufficient to achieve Education for All by 2015 SHORT DESCRIPTION: The 2005 edition of the EFA Global Monitoring Report focuses on the lack of educational quality worldwide KEYWORDS: (3) EFA, Education for All, Monitoring Report URL: www.efareport.unesco.orgwww.efareport.unesco.org PROMOTION START DATE: 01/11/2004 PROMOTION END DATE: 01/03/2005 REQUESTED BY: ED Editorial Board (promotion planning) VALIDATED BY: Anne Muller, Editorial Coordinator, ED VISA BPI: (Planning) SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

9. Guidelines Write to Promote Simple, added value phrase - Teaser vs. Title, enticing, leading Avoid acronyms and institutional jargon - UNESCO Director-General Koïchirio Matsuura.... Maximum of three promos per keyword SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

10. Synergy of basic web tools Confect with Simplify (and other CMS) Push with promotions (Albert) Distribute with e-mail server (SYMPA) Measure sucess with statistics (E-STATS) SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

11. Next steps for task force Newsletters Export XML, RSS User profiles Pay for placement UNESCO (Google, etc.) Sponsored links SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04