1. Economist Intelligence Unit
word
Economist Intelligence Unit
Country Reports
Industry Trends
Viewswire
Sezen Tan
EIU TÜRKİYE TEMSİLCİSİ
EIU 9

2. The world leader in global business analysis
word
The world leader in global business analysis
Country analysis and forecasting
Industry trends and market analysis
Risk assessment
Management strategies
March 2008 9

3. Who we are 9

4. A brand that business leaders trust
The Economist Intelligence Unit is a full-service global research and advisory firm. For more than 60 years, we have delivered vital business intelligence to influential decision-makers around the world.
Our extensive global reach and unfettered independence make us the most trusted and valuable resource for international companies, financial institutions and government agencies.

5. We provide executives with business intelligence to make informed global decisions
Country analysis on 203 markets
Industry trends in seven key sectors
Financial and operational risk assessment
Management strategies and best practice

6. Our history
Founded in 1946 as a research division to serve The Economist, the Economist Intelligence Unit is now a global organisation with offices in over 40 locations.
1958
1989
1996
2008

7. We are the business-to-business arm of The Economist Group

8. Our kinship to The Economist
Trusted
Global
Objective
Accurate
Relevant
Influential
Outspoken

9. High-tech High-touch We deliver… Electronic services and publications
Custom research and briefings
Executive programmes
Meetings and roundtables
High-tech
High-touch

10. What sets us apart
Unparalleled reputation for quality
Objectivity and independence
Comprehensive country coverage
Proven forecasting track record
Consistent and timely analysis
Global network of analysts
Global access to senior executives

11. Our products and services9

12. We offer full service decision-support and practicefor your business
Benchmark strategies
Track developments
Get in touch with governments
Electronic services and publications
Analyse future trends
Executive meetings
Client
Discuss issues with our analysts
Custom research and briefings
Executive programmes
Assess risks
Network with executives
Develop plans

13. We provide full decision support for global executives
Electronic services and publications
Country Report, Country Profile, Country Forecast, Country Commerce, Country Finance
ViewsWire, FT News, Business newsletters
Risk Briefing, Country Risk Service, Risk Models
Industry Briefing, Industry Forecasts, World Commodity Forecasts
Executive Briefing, White Papers
CountryData, Market Indicators & Forecasts, WorldData, CityData, Worldwide Cost of Living, World Investment Service
Analyse world markets
Track latest developments
Assess business risks
Understand industry trends
Benchmark best practice
Conduct data and trend analysis

14. A road map to our custom research and presentation capabilities
Country analysis
Political and economic analysis, and cross-country benchmarking.
Risk assessment
Sovereign and operational risk management.
Market entry and sizing
Market entry strategies, market research, sizing and forecasting.
Strategic industry analysis
Industry benchmarking, pricing and trend analysis.
Economic modelling and forecasting
Data customisation and econometric analysis.
Presentations
Independent and objective input for your in-house plannning sessions and strategy meetings
Custom research and briefings

15. We offer global networking and peer interchange
Regional peer groups
Asia-Pacific
Central and East Europe
Middle East and Africa
South East Asia
Country peer groups
China
Japan
Russia
Turkey
Executive programmes

16. Develop government contacts and network with functional and industry peers
Established in 1956, Economist Conferences is a leading provider of meetings for senior executives seeking insights into today’s most important business issues.
Meetings and roundtables
Government Roundtables
1–2-day events
Executive summits with government leaders
Business Roundtables
1–2-day events
Conferences on industries, functions, regions and management issues
Executive Forums
2 – 3 hours
Intimate moderated discussions

17. Full service decision-support in practice
For example, if you are a consumer goods company looking to expand in China
China manufacturing and investment roundtables
China Country Report, Business China, China Hand, China Forecasting Service
Meetings and roundtables
Electronic services and publications
Client
Custom research and briefings
Executive programmes
Bespoke project on the size of the market for appliances in China
Beijing/Shanghai Corporate Network

18. Our people and resources9

19. We are headquartered in London with offices in more than 40 cities

20. We have an outstanding team of experts
130 full-time country specialists and economists
Three quarters have advanced degrees
Expertise in politics, economics, risk and industry
Deep understanding of management issues
Speak 25 languages

21. Middle East and North Africa 30 Latin America and Caribbean 54
We have a network of 650 full-time and contributing analysts, covering more than 200 countries
UK 258
Western Europe 81
Eastern Europe 63
North America 47
Middle East and North Africa 30
Asia and Australasia 85
Latin America and Caribbean 54
Sub-Saharan Africa 82

22. How we think ahead of the curve
Brainstorming with The Economist editorial team
Polling our customers worldwide
Interviewing top executives and leading thinkers
Interaction with executives at meetings
Thorough desk research
Economic modelling
In-country research with government offices, banks, and law firms
Access to global public and private- sector databases

23. How we work together with The Economist
Daniel Franklin, executive editor of The Economist and editor- in-chief of Economist.com, was formerly the editorial director of the Economist Intelligence Unit.
The Economist’s editors speak at Economist Conference events.
Editors and contributors from The Economist also work on Economist Intelligence Unit research.
The Economist uses Economist Intelligence Unit databases.

24. Our methodology 9

25. How we create reliable analysis and forecasts
Ensure quality
Review of analysis by country experts
Automated checks
Final approval by regional heads
Qualitative and quantitative approach
Apply global assumptions
Use a variety of models
Provide qualitative insight
Gather dependable information
Use in-country analysts
Select most timely, reliable data
Conduct primary research

26. Why we are better than other forecasters
650 analysts, each covering several countries
A quantitative and qualitative approach
Reliable sources of local data in 203 countries
Sensitivity to geopolitical dynamics
Independent view
Ongoing assessment of global trends and events
Over 60 years of experience

27. Economist Intelligence Unit
The Economist Intelligence Unit was more accurate than all other forecasters for Eastern Europe in (average)
Competition
Economist Intelligence Unit
Our advantage
Global Insight
IMF
EBRD
Dun & Bradstreet UN
William Davidson Institute
Vienna Institute
Kopint-Datorg
Institute for Economic Research
European Commission
CSFB
JP Morgan
OECD
Goldman Sachs
ING
Commerzbank
Analysis based on mean absolute error for all countries that are forecast. Data sources: EBRD and Consensus Economics. Analysis by the Economist Intelligence Unit.

28. Successful geopolitical forecasts
As far back as December 2005, we drew attention to the possibility of clashes between China’s president, Hu Jintao, and the powerful Communist Party Secretary for Shanghai, Chen Liangyu. By the end of 2006, Mr Chen had been removed; the highest ranking politician to be dismissed for a decade.
Throughout 2006, Segolene Royal enjoyed a consistent lead in the opinion polls for the French presidential election over her main rival on the right, Nicolas Sarkozy. As a result, many commentators thought that France was set to elect its first female president. We were more sceptical and, in October 2006, argued that Mr Sarkozy was better placed to win the contest. In 2007 Mr Sarkozy was duly elected president.
While other analysts regarded the Bolivian president, Evo Morales, as an unrestrained radical, we accurately predicted the restraints on his room for manoeuvre. These included the difficulty he would face in nationalising the gas industry and in forcing through constitutional changes.

29. Our clients 9

30. Our client profile
Like The Economist, the Economist Intelligence Unit reaches an audience of decision-makers and opinion leaders.

31. Our client profile
Even Homer Simpson reads The Economist

32. We reach over one million decision-makers around the world
33% Europe
32% North America
22% Asia
7% South/Central America
6% Africa/Middle East
Source: Stingray Research, 2005 Data for EIU and EC combined

33. Our clients come from a cross-section of global organisations
31% Industrial
22% Financial
20% Government
17% Education
10% Professional
Source: Stingray Research, 2005 Data for EIU and EC combined

34. We provide analysis to senior executives and their staffs
Seniority
Function
Finance and risk management
Strategy and R&D
Economics and research
Marketing and sales
General and international management
Knowledge management
Technology and operations
Legal, HR, administration
20%
16%
14% 8% 6%
C-level 24%
Business manager 34%
Analyst 42%
Source: Stingray Research, 2005 Data for EIU and EC combined

35. Our customers are leaders in their fields
ABN AMRO
Accenture
AIG
AT&T
Avaya
Bain & Company
Bank of America
Barclays Bank
Bayer
BearingPoint
BMW
Boeing
Boston Consulting Group
British American Tobacco
Cadbury-Schweppes
Canon
Citigroup
Coca-Cola
Colgate Palmolive
Credit Suisse First Boston
Daimler Chrysler
Daimler Chrysler
Danone
Deloitte
Deutsche Bank
Ernst & Young
European Parliament
Federal Express
General Electric
GlaxoSmithkline
Harvard Business School
Hewlett Packard
HSBC
IBM
Insead
Intel
Johnson & Johnson
KPMG
Linklaters
London School of Economics
McKinsey & Company
Merrill Lynch
Michelin
Microsoft
Nestle
Nokia
Nortel
Oracle
Pfizer
Pirelli
PricewaterhouseCoopers
Procter & Gamble
SAB Miller
Samsung
Shell
Sony
Toyota
Unilever
Visa
Vodafone
Volkswagen
Walt Disney
Xerox

36. What our clients say about the Economist Intelligence Unit
“The Economist Intelligence Unit provides faculty and students at NYU with an authoritative source of country information.”
Mary Jane Pavelcek, International Business Library, New York University
“Our partnership with the Economist Intelligence Unit has given us a strong return on investment particularly in difficult economic times.”
Alfonso di Ianni, Senior Vice President, Oracle
“A constant feature in our business resources has been Country Reports. We find their research essential for forward planning.”
Charlotte Thell, Senior Economist, Oesterreichische Kontrollbank
“Express delivery of relevant information has facilitated our decision-making.”
Bengt Westergren,
Senior Representative and President, AIG

37. The world leader in global business analysis9