2 The world leader in global business analysis wordThe world leader in global business analysisCountry analysis and forecastingIndustry trends and market analysisRisk assessmentManagement strategiesMarch 20089
4 A brand that business leaders trust The Economist Intelligence Unit is a full-service global research and advisory firm. For more than 60 years, we have delivered vital business intelligence to influential decision-makers around the world.Our extensive global reach and unfettered independence make us the most trusted and valuable resource for international companies, financial institutions and government agencies.
5 We provide executives with business intelligence to make informed global decisions Country analysis on 203 marketsIndustry trends in seven key sectorsFinancial and operational risk assessmentManagement strategies and best practice
6 Our historyFounded in 1946 as a research division to serve The Economist, the Economist Intelligence Unit is now a global organisation with offices in over 40 locations.1958198919962008
7 We are the business-to-business arm of The Economist Group
8 Our kinship to The Economist TrustedGlobalObjectiveAccurateRelevantInfluentialOutspoken
9 High-tech High-touch We deliver… Electronic services and publications Custom research and briefingsExecutive programmesMeetings and roundtablesHigh-techHigh-touch
10 What sets us apartUnparalleled reputation for qualityObjectivity and independenceComprehensive country coverageProven forecasting track recordConsistent and timely analysisGlobal network of analystsGlobal access to senior executives
12 We offer full service decision-support and practicefor your business Benchmark strategiesTrack developmentsGet in touch with governmentsElectronic services and publicationsAnalyse future trendsExecutive meetingsClientDiscuss issues with our analystsCustom research and briefingsExecutive programmesAssess risksNetwork with executivesDevelop plans
13 We provide full decision support for global executives Electronic services and publicationsCountry Report, Country Profile, Country Forecast, Country Commerce, Country FinanceViewsWire, FT News, Business newslettersRisk Briefing, Country Risk Service, Risk ModelsIndustry Briefing, Industry Forecasts, World Commodity ForecastsExecutive Briefing, White PapersCountryData, Market Indicators & Forecasts, WorldData, CityData, Worldwide Cost of Living, World Investment ServiceAnalyse world marketsTrack latest developmentsAssess business risksUnderstand industry trendsBenchmark best practiceConduct data and trend analysis
14 A road map to our custom research and presentation capabilities Country analysisPolitical and economic analysis, and cross-country benchmarking.Risk assessmentSovereign and operational risk management.Market entry and sizingMarket entry strategies, market research, sizing and forecasting.Strategic industry analysisIndustry benchmarking, pricing and trend analysis.Economic modelling and forecastingData customisation and econometric analysis.PresentationsIndependent and objective input for your in-house plannning sessions and strategy meetingsCustom research and briefings
15 We offer global networking and peer interchange Regional peer groupsAsia-PacificCentral and East EuropeMiddle East and AfricaSouth East AsiaCountry peer groupsChinaJapanRussiaTurkeyExecutive programmes
16 Develop government contacts and network with functional and industry peers Established in 1956, Economist Conferences is a leading provider of meetings for senior executives seeking insights into today’s most important business issues.Meetings and roundtablesGovernment Roundtables1–2-day eventsExecutive summits with government leadersBusiness Roundtables1–2-day eventsConferences on industries, functions, regions and management issuesExecutive Forums2 – 3 hoursIntimate moderated discussions
17 Full service decision-support in practice For example, if you are a consumer goods company looking to expand in ChinaChina manufacturing and investment roundtablesChina Country Report, Business China, China Hand, China Forecasting ServiceMeetings and roundtablesElectronic services and publicationsClientCustom research and briefingsExecutive programmesBespoke project on the size of the market for appliances in ChinaBeijing/Shanghai Corporate Network
19 We are headquartered in London with offices in more than 40 cities
20 We have an outstanding team of experts 130 full-time country specialists and economistsThree quarters have advanced degreesExpertise in politics, economics, risk and industryDeep understanding of management issuesSpeak 25 languages
21 Middle East and North Africa 30 Latin America and Caribbean 54 We have a network of 650 full-time and contributing analysts, covering more than 200 countriesUK 258Western Europe 81Eastern Europe 63North America 47Middle East and North Africa 30Asia and Australasia 85Latin America and Caribbean 54Sub-Saharan Africa 82
22 How we think ahead of the curve Brainstorming with The Economist editorial teamPolling our customers worldwideInterviewing top executives and leading thinkersInteraction with executives at meetingsThorough desk researchEconomic modellingIn-country research with government offices, banks, and law firmsAccess to global public and private- sector databases
23 How we work together with The Economist Daniel Franklin, executive editor of The Economist and editor- in-chief of Economist.com, was formerly the editorial director of the Economist Intelligence Unit.The Economist’s editors speak at Economist Conference events.Editors and contributors from The Economist also work on Economist Intelligence Unit research.The Economist uses Economist Intelligence Unit databases.
25 How we create reliable analysis and forecasts Ensure qualityReview of analysis by country expertsAutomated checksFinal approval by regional headsQualitative and quantitative approachApply global assumptionsUse a variety of modelsProvide qualitative insightGather dependable informationUse in-country analystsSelect most timely, reliable dataConduct primary research
26 Why we are better than other forecasters 650 analysts, each covering several countriesA quantitative and qualitative approachReliable sources of local data in 203 countriesSensitivity to geopolitical dynamicsIndependent viewOngoing assessment of global trends and eventsOver 60 years of experience
27 Economist Intelligence Unit The Economist Intelligence Unit was more accurate than all other forecasters for Eastern Europe in (average)CompetitionEconomist Intelligence UnitOur advantageGlobal InsightIMFEBRDDun & BradstreetUNWilliam Davidson InstituteVienna InstituteKopint-DatorgInstitute for Economic ResearchEuropean CommissionCSFBJP MorganOECDGoldman SachsINGCommerzbankAnalysis based on mean absolute error for all countries that are forecast. Data sources: EBRD and Consensus Economics. Analysis by the Economist Intelligence Unit.
28 Successful geopolitical forecasts As far back as December 2005, we drew attention to the possibility of clashes between China’s president, Hu Jintao, and the powerful Communist Party Secretary for Shanghai, Chen Liangyu. By the end of 2006, Mr Chen had been removed; the highest ranking politician to be dismissed for a decade.Throughout 2006, Segolene Royal enjoyed a consistent lead in the opinion polls for the French presidential election over her main rival on the right, Nicolas Sarkozy. As a result, many commentators thought that France was set to elect its first female president. We were more sceptical and, in October 2006, argued that Mr Sarkozy was better placed to win the contest. In 2007 Mr Sarkozy was duly elected president.While other analysts regarded the Bolivian president, Evo Morales, as an unrestrained radical, we accurately predicted the restraints on his room for manoeuvre. These included the difficulty he would face in nationalising the gas industry and in forcing through constitutional changes.
30 Our client profileLike The Economist, the Economist Intelligence Unit reaches an audience of decision-makers and opinion leaders.
31 Our client profileEven Homer Simpson reads The Economist
32 We reach over one million decision-makers around the world 33% Europe32% North America22% Asia7% South/Central America6% Africa/Middle EastSource: Stingray Research, 2005 Data for EIU and EC combined
33 Our clients come from a cross-section of global organisations 31% Industrial22% Financial20% Government17% Education10% ProfessionalSource: Stingray Research, 2005 Data for EIU and EC combined
34 We provide analysis to senior executives and their staffs SeniorityFunctionFinance and risk managementStrategy and R&DEconomics and researchMarketing and salesGeneral and international managementKnowledge managementTechnology and operationsLegal, HR, administration20%16%14%8%6%C-level 24%Business manager 34%Analyst 42%Source: Stingray Research, 2005 Data for EIU and EC combined
35 Our customers are leaders in their fields ABN AMROAccentureAIGAT&TAvayaBain & CompanyBank of AmericaBarclays BankBayerBearingPointBMWBoeingBoston Consulting GroupBritish American TobaccoCadbury-SchweppesCanonCitigroupCoca-ColaColgate PalmoliveCredit Suisse First BostonDaimler ChryslerDaimler ChryslerDanoneDeloitteDeutsche BankErnst & YoungEuropean ParliamentFederal ExpressGeneral ElectricGlaxoSmithklineHarvard Business SchoolHewlett PackardHSBCIBMInseadIntelJohnson & JohnsonKPMGLinklatersLondon School of EconomicsMcKinsey & CompanyMerrill LynchMichelinMicrosoftNestleNokiaNortelOraclePfizerPirelliPricewaterhouseCoopersProcter & GambleSAB MillerSamsungShellSonyToyotaUnileverVisaVodafoneVolkswagenWalt DisneyXerox
36 What our clients say about the Economist Intelligence Unit “The Economist Intelligence Unit provides faculty and students at NYU with an authoritative source of country information.”Mary Jane Pavelcek, International Business Library, New York University“Our partnership with the Economist Intelligence Unit has given us a strong return on investment particularly in difficult economic times.”Alfonso di Ianni, Senior Vice President, Oracle“A constant feature in our business resources has been Country Reports. We find their research essential for forward planning.”Charlotte Thell, Senior Economist, Oesterreichische Kontrollbank“Express delivery of relevant information has facilitated our decision-making.”Bengt Westergren,Senior Representative and President, AIG
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