Presentation on theme: "Mintel.com 1 Mintel Oxygen Reports University of Rochester Sarah Blaney, Mintel Education | Monday, October 28."— Presentation transcript:
mintel.com 1 Mintel Oxygen Reports University of Rochester Sarah Blaney, Mintel Education | Monday, October 28
mintel.com 2 EVERY DAY AT MINTEL
mintel.com 3 Who is Mintel? Consumer, Product and Market Intelligence Mintel is a leading global supplier of consumer, product and market intelligence. For over 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. Chicago London New York Shanghai Tokyo Sydney Kuala Lumpur Singapore Mumbai Financial Services CPGRetailLeisureTravelTechnology
mintel.com 4 EXPLORE FOR MANY, A MINTEL REPORT IS THE CATEGORY OR WHEN TRYING TO FIND OUT WHAT'S HAPPENING QUICKLY. STARTING POINT WHEN EXPLORING A
mintel.com 5 THESE INCLUDE… MORE THAN 70,000 PEOPLE IN 5,000 WORLDWIDE USE MINTEL COMPANIES AND INSTITUTIONS
mintel.com 6 OF THE WORLDS LARGEST CPG COMPANIES USE 4 OUT OF 5 MINTEL TO IMPROVE THE SUCCESS OF THEIR PRODUCT INNOVATION, MARKETING COMMUNICATIONS AND STRATEGY.
mintel.com 7 OF THE MOST EFFECTIVE ADVERTISING AGENCY 17 OUT OF 20 REPORTS FOR NEW BUSINESS, PLANNING AND CLIENT SERVICING. NETWORKS IN THE WORLD USE MINTEL
mintel.com 8 BRANDS USE MINTEL ALL OF THE TOP 25 GLOBAL BEAUTY
mintel.com 9 OF THE WORLDS LARGEST BANKS USE 7 OUT OF 10 MINTEL REPORTS FOR PRODUCT DEVELOPMENT, MARKET ANALYSIS AND STRATEGY.
mintel.com 10 OF THE WORLDS MOST SUCCESSFUL 4 OUT OF 5 OWN BRAND OFFERINGS, UNDERSTAND THEIR COMPETITORS SHOPPERS AND MANAGE THEIR SUPPLIERS. RETAILERS USE MINTEL TO DEVELOP THEIR
mintel.com 11 We work with the majority of Universities in the US, leading academic institutions in the UK and an increasing number of international educational establishments. Academic programs where Mintel is used includes: Advertising Art and Design Business to Business Drink Entrepreneurship Finance Food service Food Health and Beauty Leisure and Hospitality Technology Travel Academic…
mintel.com 12 To ensure students and faculty can easily find information on consumer behaviors behind 14 b2c categories including market sizing and brand shares. Learn… Profile set up Navigation of the Mintel homepage Walk through the sections / chapters of the report Key word searches Export basket, saving searches Session Objective
mintel.com 13 Becoming the industry expert by knowing the market, the consumer and everything in between. Learn about consumers attitudes and behaviors towards a specific industry Buying frozen dinners to attending music festivals Track absolute sales for industry over time Backdated sales history of 5 years Forecasted sales for next 5 years Compare brand shares for leading companies Monitor retail outlets performances Track social media for specific industry Look at how leading brands use social media to reach consumers Compare total number of online mentions for leading brands Look at marketing and advertising campaigns Analyze new product launches for product innovation and competitive insight Why Mintel Reports?
mintel.com 14 To Recap Mintel Oxygen Reports US Leisure & Entertainment Series US Transportation Series US Multicultural Series US Financial Services Series Global Coverage Mintel Market Sizing Mintel Global New Products Mintel Inspire YOUR SUB NEW New Oxygen Reports Beta Site GLOBAL UPDATE Mintel Reports: China Mintel Reports: Brazil