Presentation on theme: "Get Out the Vote! training for Virginia's top 10 endangered artifacts nominees Tuesday, July 23, 2013 – 10am A program of the Virginia Collections Initiative."— Presentation transcript:
1Get Out the Vote! training for Virginia's top 10 endangered artifacts nominees Tuesday, July 23, 2013 – 10amA program of the Virginia Collections InitiativeVirginia Association of Museums
2Get Out the Vote! Top 10 Nominee Training Tuesday, July 23, 2013 – 10:00am Welcome Top 10 Nominees!Your Presenters/VAM Staff Support:Christina Newton, Project ManagerVirginia Collections InitiativeHeather Widener, Communications DirectorVirginia Association of MuseumsRecipients of the Commonwealth Award of Merit in Community Relations from the Virginia Public Relations Awards 2012
3A Public Trust at Risk: Heritage Health Index Report on the State of America’s Collections “Private donors and public officials at all levels must realize that ensuring a future for the nation’s collected heritage is a responsibility they share……Exposure to conservation can engage the public, encourage participation in an institution, and attract financial support.”
4Virginia Collections Initiative is a statewide collaboration to ensure the ongoing safety and stewardship of collections held by Virginia’s museums, libraries, and archives.Funded by a Connecting to Collections Statewide Implementation Grant from the Institute for Museum and Library Services (IMLS) with programming support from Heritage Preservation.Coordinated by the Virginia Association of Museums in partnership with:VCA
5Top 10 Endangered Artifacts Based on Successful ResearchBased on Known Conservation Awareness Programs = National Trust for Historic Preservation ‘Most Endangered Historic Places’ and Preservation Virginia’s ‘Most Endangered Historic Sites’Public Awareness CampaignSomething Sexy for the Media & Public (We Love Lists!)Features Public Voting Component for Outreach
6How Does the Top 10 Work?Compliment to Preservation Virginia’s ‘Most Endangered Sites’Museums, libraries, archives submit artifacts for considerationOnline public voting takes place for one monthPeer review panel determines final honoreesVAM staff manages media relations for overall programVAM staff works with all sites over summer to maximize PRVAM staff works with honorees to maximize announcementFall announcement and award certificates distributed
7Why Participate? Promote your organization Raise awareness of conservation efforts & needsEngage your constituents & build a broader audienceGain increased press coverageFundraising and Friendraising opportunity
9Important Dates Public Voting Site: www.vatop10artifacts.org Take advantage of these benefits by energizing your supporters to help you Get Out the Vote! for your artifact.Public Voting Site:Public Voting Timeframe: August 1-29 (midnight)Peer Review Panel: August 30Top 10 Honorees contacted: August 30Prepare for the Big Announcement: Sept 1-15Press Announcement: September 16
10Online Public VotingNew this year! Voting page will include ‘Donate’ button directing online traffic to nominees’ websites to encourage donations toward artifact conservationConfirm we have your correct website URLVoting engages supporters and the interest of the media but does not determine annual honorees
11Public voting = your opportunity to rally supporters, expand your community, promote your cause
12Public voting is a time to reach those who love your institution! Who are your constituencies?EmployeesVolunteersBoard of DirectorsVisitorsDonors and FundersMember Support GroupsOrganizations and businesses in your communityPartners
13How Do I Get Out the Vote? Website Press Release Email Marketing NewsletterBlogEventsSocial Media
14Don’t Forget To Reach Out in Person Signage; Include a QR code Set up a voting kiosk at your site or local community center/libraryCreate an Insert for your brochures during AugustMake sure everyone knows you’re participating; educate staff, volunteers, tour guides, board, etc.Display your artifact if you can or develop a behind-the-scenes event for current or potential donors
15Extend Your Reach: Be Creative! Talk about your artifact and voting at meetings and at special eventsUse your artifact as a teaching tool for school groupsHost a Voting Party – vote in person; Charge $10 a vote. Creates opportunity to talk about conservationDevelop an ‘Adopt and Artifact’ programThink about gift shop opportunities: Create a mouse pad or t-shirt of your artifact for donors and dedicate proceeds going toward conservation
17Media Relations Plan: Targets 350 media outlets in Virginia & Washington, DCPrint mediaBroadcast mediaOnline media and bloggers650 national publicationsFocus on history, culture, and preservationWebsite, Marketing, Social MediaFacebook, Twitter, LinkedIn, Blog
18Media Release Plan: Schedule Top 10 Program Announced: June 5 Artifacts & Public Voting Announced: July 23Reminder of Public Voting Deadline: August 26Top 10 Honorees Announced: September 16VAM manages overall media relationsNominees handle own media relationsExpect to hear from the press and have your talking points ready. What’s so interesting about it?
202011 Success Stories!Virginia Museum of Transportation (Roanoke, VA) received a $10,000 grant from Trains Magazine toward cosmetic restoration of Locomotive #1776 thanks to their People’s Choice honor (and exceeded their fundraising goal!)The board of the Virginia National Guard Historical Society (Blackstone, VA) decided to launch a fundraising campaign to conserve the 1846 Mexican War National Flag after learning more about the collection after their honor.Kluge-Ruhe Aboriginal Art Collection at UVA (Charlottesville, VA) started a fundraising campaign to conserve their Bark Painting and exceeded their goal within a year, utilizing donor relations events.
212012 Success Stories!Salem Museum (Roanoke, VA) began oral history program with those included in Georgianna Saunders Midwife Records and received extensive press coverage and new donations. Planning a digitization project.Historic Crab Orchard Museum (Tazewell, VA) uses their Horse-Drawn Rock Wagon to raise awareness about conservation and plans to use restoration as a woodworking demo. They have also included conservation as an important part of the organization’s strategic plan.Alleghany Historical Society (Covington, VA) has partnered with the City of Covington and applied for grant funding for the cosmetic restoration of their Chesapeake & Ohio Railway Locomotive 701 “Merry Widow”.
222012 Program OutcomesOver120K online public votes with over 111K unique surveysAcross the board voting thanks to better participant engagement117 Media hits in VA & DC outlets, across the country – 3 hits by AP!Increased awareness of collections care, the sites, and partnersRecipient of a 2012 Commonwealth Award of Merit in the category of Community Relations from Virginia Public Relations SocietyVirginia’s Top 10 Endangered Artifacts program has been replicated in Pennsylvania and Oklahoma with Colorado and North Carolina developing programs.
232012 Participant FeedbackIncluded in grant application, some successfully awarded.Received an unsolicited grant for artifact preservation.Program generated awareness of current fundraising campaign already in progressPublished information in our membership newsletters and received funds from new donors for this specific project. Our nomination also brought different interest groups to the museum that had not known about use or this object previously.Tailored presentations to potential donors whom we knew to be interested in our artifact.
24Recap: ResourcesBookmark our Top 10 website and share!QR code for voting website: Download NowUse this Newsletter template prior to public voting to reach out to your audience.Need some Basics in Conservation Marketing? Access materials from ToMarket especially created for Virginia’s museums: Download Now.
25“Some yellowed scraps of paper or old tattered textiles seldom garner media attention. You sometimes have to wrap them up in a Top 10 list to get a reminder of the constant threat to the rare and informative items held in public trust.”John Long, DirectorSalem MuseumRoanoke TimesRoanoke, VA
26Good Luck & GET OUT THE VOTE! You have fantastic artifacts that each tell a compelling story.But they cannot tell it alone.Engage. Connect. Reach out.Success is up to you!