1. Prepared by Chong Chern Dong On 29 Nov 2012 x plore Online Food Site

2. Agenda Membership Content Posting Main Page & Detail View

3. Membership Trigger registration when viewer wants to go to detail view Enable sign in with facebook account Can consider to sign in with google account (just like what facebook did) Use less is more approach for registration and ask only vital information at the very beginning stage, such as: username, email and password The registration must able to complete within 20 - 30 seconds Viewer can edit their profile anytime when they want and remind viewer to provide more information to enable personalization if viewer skipped preference settings during registration Examples registration process can be learnt from P interest & FancyP interest Fancy

4. Sample Registration Register with Social Networks

5. Sample Registration Standard Registration Process

6. Posting Encourage posting of content, such as: pictures, videos, ratings, comments and interests Viewer can post content from main screen, detail view and membership department Each posting should be able to several tags that related food, categories, stalls, restaurants, locations, unit numbers, street names, provinces, postcodes and keywords that can be copied from an existing item Guide viewer on the accepted file formats Provide compressor to compress the contents in case the file size is too large

7. Main Page & Detail View Use 1024 as the standard wide so that it can be easily adapt Make it as simple as possible so that viewer can immediately focus on food as soon as they navigate to the website Use a lively mascot to guide viewer ins and outs, the mascot will always be there to assist viewer that include giving daily greeting to viewer 4 X 4 boxes to show food items Each box consists of one photo, food name, distance of the food, to-be fan button and food rating Click on the box to navigate to the detail view

8. Main Page & Detail View Sample Main Page and Detail View

9. Good evening Ti Chee, Welcome to the best food in the town! Harrys PancakeSvenssons SpeghettiBotak Jones BurgerAmber Roads Salty Eggs Gleedy Hans Cranberry World Bugis Streets Lok Lok Sakea Sushis Fish Meal Set Breadtalks Cup Cakes Sashimi Sushis Kimchi Ball Not at Novena? Change it! 12 Hours Breads Puri PuriCHs Strawberry Cake Kallang St 12s Prawn Burger Fish & Co. BBQ Fish Bugis Streets Berry StickPasir Riss Fruit Cake 3km 4km 8km 0km 3km 4km 21km 0km 12km 9km 8km 15km 6km 0km 16km Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ Ψ ΨΨΨΨ ΨΨ ΨΨΨ ΨΨΨΨΨ Ψ ΨΨΨ ΨΨ ΨΨΨΨΨ ΨΨΨΨ

10. OrchardWestern FoodAll Editors Comment Taste Freshness Value The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. Food Comment Food Rating: Pin Categories Locations Ambiences About | Login | Register Foodirection 30,950 likes 6,395 tweets The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. People Who Like This 663 likes 75 tweets Restaurant Details

11. Blenda Cheongs Comment Rating The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. Redeem you vouchers now Kinsa is offering their first 100 customers SGD 20.00 worth voucher for lunch for only SGD 10.00 in cash. Grab it now before it is fully redeemed! Recipes You may also like Ads KL Hawker Festival Jonker Street comes to Singapore Steven Johns Comment Rating Interesting place. Would definitely return again to visit. Food was good and so was the mood and decor. 50 likes 3 tweets 61 likes 9 tweets Kinsa is the brainchild of a few ambitious young men who came together to share their love for authentic Japanese dining. Believing that fine dining experiences should not only be for the affluent, Kinsa Sushi was bor Cuisines Asian, Mixed Styles, Singapore Local Food, Western Suitable Occasions After Works, Birthday Celebration, Party, Romantics Operating Hours Mon – Thur 11:00 – 22:00 Sat: 11:00 – 22:00 Sun 07:00 – 14:30 Address Orchard Tower, 12 Orchard Road, Singapore 320012 Contact Number DID +65 6350 3350 Fax +65 6350 3351 288 likes 36 tweets Editors Comment Service Atmostphere Value The environment is good, it is especially romantics during evening. It is recommended for couple or those love beautiful and quiet dinner Chew Ti Chee Restaurant Rating Okay okay only lah, acceptable lol You may also like 334 likes 51 tweets 99 likes 8 tweets

12. Q&A Chong Chern Dong www.Mckooi.com Me@Mckooi.com +65 9627 5400