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COMMUNICATION SKILLS FOR PRINCIPALS Megan King. 1. Frame your message 2. Stay on message 3. Its always a conversation, never a lecture 4. The likeability.

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Presentation on theme: "COMMUNICATION SKILLS FOR PRINCIPALS Megan King. 1. Frame your message 2. Stay on message 3. Its always a conversation, never a lecture 4. The likeability."— Presentation transcript:


2 1. Frame your message 2. Stay on message 3. Its always a conversation, never a lecture 4. The likeability factor 5. Practice, practice, practice! The Five

3 5 Building Block of Power and Persuasion Frame Your Message – Know what you really want to say. What is the ONE thing you want people to remember?....That is your message. Keep it simple. Have 2 or 3 other points to reinforce and amplify your main message-each point should be delivered in one or two sentences. Tie them together by focusing on the theme. If you want people to remember your message, leave them with a praise they can repeat.

4 Memorable speeches

5 This well-known speech by Ronald Reagan, famed for its powers of verbal and oral communication, makes excellent se of the words and language. Mr. Gorbachev, tear down this wall!

6 Establish an emotional connection STAY ON MESSAGE

7 Tell a story – speak conversationally Its always a conversation, never a lecture

8 1. SMILE!!!!! 2. If you are interrupted or a question is hostile – Deflect, and return to your message! The Likeability Factor


10 Verbal, vocal and visual – They all matter! COMMUNICATION

11 Keep it Simple Stupid Use action verbs. KISS

12 Record yourself – get rid of like, you know….. Get rid of ummmms

13 The power of the pause…… Pausing…

14 VOCAL Posture and proper breathing techniques Pitch Inflection Tone Tempo Rhythm Pronunciation

15 Visual Dressing for Success Subdued colors/be a bit boring (If you will be on camera and they offer you makeup – take it!) Keep lighting in mind Where colors that are complimentary Body Language Matters! Eye contact Keep your head up (a lowered head looks unsure/submissive People notice your face first (your eyes make an instant impression) Hands/Gestures should strengthen what you have said…but too many detract/none is boring Good Posture/shoulders square Dont rock back and forth – find a comfortable stance Dont cross your arms

16 Three contexts of communications: 1. The context in which communication occurs (in a group, classroom), 2. The functions expressed by communication or the reasons one communicates (to request, comment), and 3. The actual execution of communication comprehension and expression. The Communication Process

17 Communicative functions (such as seeking social interaction, requesting objects, sharing ideas or rejecting an object or interaction) requires two things: the ability to send information in understandable form (encoding) and receiving and understanding messages (decoding). Communication can also be nonverbal. Language (both verbal and nonverbal) and speech are important tools for human communication. Communication is the process of sharing information.

18 Language is the communication of ideas (sending and receiving them). Encoding or sending message is referred to as expressive language Decoding or understanding message is referred to as receptive langue

19 Wilbur Schramm, a pioneer in the field of communications also added feedback to the loop of communication….recognizing that the process of communication is only effective if the messages going each way fall within a field of experience shared by both sender and receiver….It must fall within a field of shared experiences by both the sender and receiver. Know your audience….the information you convey must have meaning to be effective.

20 1. Know your audience 2. Know what message you intend to send 3. Know your time limits How to effectively communicate:

21 1. Lack of awareness of your issue. 2. Lack of understanding the important elements of your message 3. Misinterpretation 4. Lack of interest in what you have to say. Barriers to effective communication

22 Overcoming your fear of public speaking

23 You are NOT alone

24 Our fear of public speaking is rooted in our inability to accept or fallibility. The Gallup Poll shows that more people are afraid of public speaking than they are of dying

25 Being nervous gives you an edge Know your audience is rooting for you!

26 Communicating in a crisis!

27 1. Issues 2. Crises 3. Emergencies Three types of crises

28 Issues Think of the most controversial issues confronting your profession….then, develop statement that cover your basic position and put them in a drawer

29 The Unexpected hot story A teacher/staff member is placed in the spotlight 1. Have a clear understanding of how inquiries are to be handled…..Do you take the call? Do you refer it to your attorney?

30 Emergencies

31 Crisis planning Be familiar with community emergency response plans. List potential crises Establish response teams and call-up procedures Have phone/ lists ready Crisis kits

32 Have a plan

33 Preparedness Pre-Crisis Establish roles and responsibilities Collect tools you can use Get used to the forms and reporting process Practice the drill

34 Crisis Start Gathering and delivering information Be honest – the truth always comes out! Stay Calm… concise – understand when it is time to stop Be early – say it before the media finds someone else to discuss the issue. Move swiftly to shape the discussion. Be active not reactive….try not to get into a defensive posture. Stay on your message. Log everything Monitor news, rumors, problems Support the spokesperson/incident commander Understand that you will be critiqued.

35 What not to do! Be dismissive Attack the messenger Ignore or minimize the uproar Do not say: Worse things have been overlooked Everybody else does it…..

36 Recovery Debrief – on actions taken and on personal impact Learn from what just happened…what would you change and implement it into your crisis plan Reputation management

37 Technology considerations in a crisis How will you reach people Telephones – landlines/cellular Website Electronic media Blogs, message boards, wikis….. Text messaging

38 Be There! Tell it all, tell it early, tell it yourself Acknowledge the elephant in the room Be honest – the truth always comes out!!!! Show genuine compassion and concern Remember who may be listening and who may be impacted Anything you say may be quoted

39 The Media When the opportunity comes (for something positive), say yes! You will build a rapport with the community.

40 The Interview Be confident – present yourself as a sincere person Dont sound rehearsed Be: Poised Polished Prepared Passionate Persuasive

41 Never let your guard down You are not friends Remember the microphone is always on!

42 Ground rules for working with reporters: Always return phone calls promptly Provide the background the reporter needs Never lie Dont be afraid to say, I dont know.

43 Inside a radio studio

44 In a TV studio

45 During the Interview….. Look at the interviewer, not the camera. If seated, lean slightly forward. Listen, concentrate on what youre being asked. Be prepared for loaded questions and being blindsided. Dont let the interviewer put words in your mouth

46 Dont repeat negative phrases….

47 More interview tips Prepare for the questions you would rather not have to answer – you will be asked…. If you are hit with a surprise – remain calm and buy time…..respond in a way that sounds reasonable Understand your message – convey it! NEVER GO OFF RECORD!!!!!!!!!!!!!!!!!!!!

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