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“I hear and I forget, I see and I remember, I experience and I understand.” - Confucius
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“I experience and I understand”
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Not long ago… Marketing was all about getting from here to there
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And it was fairly SIMPLE
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PRODUCT
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And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE
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And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE ONE WAY STRATEGY ONE WAY STRATEGY
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And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE ONE WAY STRATEGY ONE WAY STRATEGY MASS MEDIA
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And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE ONE WAY STRATEGY ONE WAY STRATEGY MASS MEDIA MONEY
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This was where BRANDS touched their customers
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And this was their message from every medium of communication
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buy BUY buy Buy And this was their message from every medium of communication Buy
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Result
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8 out of 10 customers DO NOT BELIEVE what brands advocate
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while brands are still THERE…
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landscapes have CHANGED
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mediums of communication have CHANGED
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And the customers have flown out of the CAGE
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And the customers have flown out of the CAGE they are…
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HERE
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this is where we come into play
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this is where you will need us
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We are RedCube
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And we work here
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In this space
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And here
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Influencing the influencers
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and creating MEMORABLE BRAND EXPERIENCES
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great EXPERIENCES
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We are against archaic modes of brand communication
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We believe in
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EXPERIENTIAL MARKETING
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And the experience ripples to all our services Events Exhibitions Promotions Response Retail Interactive
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We are NOT a 360 degree marketing solutions company
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We are a 365 days brand experience company
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And these experiences are derived from IDEAS
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IDEAS born just like the Tiger Sharks
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The idea embryos are put to a battle. The survivor is WHAT YOU SEE, WHAT YOU EXPERIENCE
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Here are the embryos who survived Here is the EXPERIENCE
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When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India
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When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India we told them a story
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and they launched an ‘experience’
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Goodyear Assurance FuelMax Launch
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When technology blends with art, it’s an experience
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The essence of the product came to life The essence of the product came to life
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It metamorphosed from just a tyre launch to a global cause
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Goodyear’s more than a 100 years journey narrated through Sand Art
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And the problems brought to the fore
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The dance of God - Redemption
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Problems abound. A message whilst we launch to everyone present
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Interactive dancers looking for a solution
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High end motion graphics for enhanced authenticity
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The saviour, the tyre is revealed
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Blending engaging storytelling with advanced technology to achieve goals
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Peppered with mesmerizing experiences through Laser
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Spellbound. The applause post this was so thundering we had to shout in our clear coms
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Needless to say, this was the only reaction from the management
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The Media Launch - event got widespread coverage and industry recognition
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When a newly found JV company placed its trust in us for its first ever international exhibition When a newly found JV company placed its trust in us for its first ever international exhibition
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When a newly found JV company placed its trust in us for its first ever international exhibition When a newly found JV company placed its trust in us for its first ever international exhibition We gave them a reason
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To dream and WIN
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Stech – METEC Conference, Germany
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It is always difficult to project a company that has virtually no credentials
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Hence we delved deep into the company’s character Hence we delved deep into the company’s character
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And found that the company itself is its biggest strength And found that the company itself is its biggest strength
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Hence, while others focused on credentials, we focused on character
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The result: Best Stall Design Award for the first ever exhibition on foreign shores
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When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors
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When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors We chose our best tool - Experience
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And they got their finest experience zone in the region
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HUAWEI Product Experience Zone
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We knew that nothing we would do could oversee the gigantic stature of Huawei
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Hence we deviated towards ‘Simplicity’
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It was Zen art blended seamlessly with minimalistic technology
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And the experience zone turned out to be a bliss, loved by the visitors
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It is a different thing to work as an official agency for a leading global technology and IT enterprise and an altogether different thing to work as their enabler for growth
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Partnering technology with experience
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HCL – Over 10 MICE events across India
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The BAIT Summit
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Green Data Centre Confluence
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Pan India Logistics planning
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Niche Entertainment Packages
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Seamlessly integrated event itinerary Seamlessly integrated event itinerary
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Event conceptualization, planning, response and execution
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Executing technology’s vital meet ups Executing technology’s vital meet ups
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And diverging away from clichéd conferences, we ENGAGE the visitors
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Ensuring that the attendees look forward to the sequel events
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Best of breed entertainment
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Holistic technology sessions
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When one of the most popular marathon organizers asked us to promote their event by engaging the youth When one of the most popular marathon organizers asked us to promote their event by engaging the youth
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When one of the most popular marathon organizers asked us to promote their event by engaging the youth When one of the most popular marathon organizers asked us to promote their event by engaging the youth We gave them the best solution to reach out to the masses We gave them the best solution to reach out to the masses
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And the participation almost doubled And the participation almost doubled
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MAWANA SUGARS MARATHON
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When its about the public, the only way is to reach out to them
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And do it in style, do it their way
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Challenge their caliber and they will participate
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The inspiration rippled
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It was unprecedented but obvious
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We managed to do just the right thing – Pull the youth
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Zealously stretching well beyond the day
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When one of India’s finest real estate company assigns you the task of building its website When one of India’s finest real estate company assigns you the task of building its website
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When one of India’s finest real estate company assigns you the task of building its website When one of India’s finest real estate company assigns you the task of building its website You ought to build the best
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The greatest online experience
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DLF Saket Website
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This is just a glimpse of ‘Great Experiences’ we have enabled for brands
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Imagine the treat our more than 100 clients have savoured
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Here are a few more insights
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Student of the year Press Launch
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Monte Carlo Summer Collection 2013 Dealer Launch
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Brahmakumaris I Pledge for Peace Launch Event
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SP Guide Publications Aero India Stall
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Zee Business Knowledge Forum
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India TV Multi City Signature Campaign
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Max City Hospital Launch
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Big Bazaar RJ Style O Meter
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FBB Style Icon and Winter Collection Launch
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SP Guide Publications Defence Expo Stall
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For more such experiences, visit our website: www.red-cube.co.in
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We communicate brands
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