Presentation is loading. Please wait.

Presentation is loading. Please wait.

“I hear and I forget, I see and I remember, I experience and I understand.” - Confucius.

Similar presentations


Presentation on theme: "“I hear and I forget, I see and I remember, I experience and I understand.” - Confucius."— Presentation transcript:

1 “I hear and I forget, I see and I remember, I experience and I understand.” - Confucius

2 “I experience and I understand”

3 Not long ago… Marketing was all about getting from here to there

4 And it was fairly SIMPLE

5 PRODUCT

6 And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE

7 And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE ONE WAY STRATEGY ONE WAY STRATEGY

8 And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE ONE WAY STRATEGY ONE WAY STRATEGY MASS MEDIA

9 And it was fairly SIMPLE PRODUCT TARGET AUDIENCE TARGET AUDIENCE ONE WAY STRATEGY ONE WAY STRATEGY MASS MEDIA MONEY

10 This was where BRANDS touched their customers

11 And this was their message from every medium of communication

12 buy BUY buy Buy And this was their message from every medium of communication Buy

13 Result

14 8 out of 10 customers DO NOT BELIEVE what brands advocate

15 while brands are still THERE…

16 landscapes have CHANGED

17 mediums of communication have CHANGED

18 And the customers have flown out of the CAGE

19 And the customers have flown out of the CAGE they are…

20 HERE

21

22

23

24

25

26

27 this is where we come into play

28 this is where you will need us

29 We are RedCube

30 And we work here

31 In this space

32

33 And here

34 Influencing the influencers

35 and creating MEMORABLE BRAND EXPERIENCES

36 great EXPERIENCES

37 We are against archaic modes of brand communication

38 We believe in

39 EXPERIENTIAL MARKETING

40 And the experience ripples to all our services Events Exhibitions Promotions Response Retail Interactive

41 We are NOT a 360 degree marketing solutions company

42 We are a 365 days brand experience company

43 And these experiences are derived from IDEAS

44 IDEAS born just like the Tiger Sharks

45 The idea embryos are put to a battle. The survivor is WHAT YOU SEE, WHAT YOU EXPERIENCE

46 Here are the embryos who survived Here is the EXPERIENCE

47 When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India

48 When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India When the world’s first Tyre company wanted to launch its fuel efficient range of tires for the first time in India we told them a story

49 and they launched an ‘experience’

50 Goodyear Assurance FuelMax Launch

51 When technology blends with art, it’s an experience

52 The essence of the product came to life The essence of the product came to life

53 It metamorphosed from just a tyre launch to a global cause

54 Goodyear’s more than a 100 years journey narrated through Sand Art

55 And the problems brought to the fore

56 The dance of God - Redemption

57 Problems abound. A message whilst we launch to everyone present

58 Interactive dancers looking for a solution

59 High end motion graphics for enhanced authenticity

60 The saviour, the tyre is revealed

61 Blending engaging storytelling with advanced technology to achieve goals

62 Peppered with mesmerizing experiences through Laser

63 Spellbound. The applause post this was so thundering we had to shout in our clear coms

64 Needless to say, this was the only reaction from the management

65 The Media Launch - event got widespread coverage and industry recognition

66 When a newly found JV company placed its trust in us for its first ever international exhibition When a newly found JV company placed its trust in us for its first ever international exhibition

67 When a newly found JV company placed its trust in us for its first ever international exhibition When a newly found JV company placed its trust in us for its first ever international exhibition We gave them a reason

68 To dream and WIN

69 Stech – METEC Conference, Germany

70 It is always difficult to project a company that has virtually no credentials

71 Hence we delved deep into the company’s character Hence we delved deep into the company’s character

72 And found that the company itself is its biggest strength And found that the company itself is its biggest strength

73 Hence, while others focused on credentials, we focused on character

74 The result: Best Stall Design Award for the first ever exhibition on foreign shores

75 When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors

76 When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors When a world leading ICT Solutions company looked for a solution to find the best way of engaging visitors We chose our best tool - Experience

77 And they got their finest experience zone in the region

78 HUAWEI Product Experience Zone

79 We knew that nothing we would do could oversee the gigantic stature of Huawei

80 Hence we deviated towards ‘Simplicity’

81 It was Zen art blended seamlessly with minimalistic technology

82 And the experience zone turned out to be a bliss, loved by the visitors

83 It is a different thing to work as an official agency for a leading global technology and IT enterprise and an altogether different thing to work as their enabler for growth

84 Partnering technology with experience

85 HCL – Over 10 MICE events across India

86 The BAIT Summit

87 Green Data Centre Confluence

88 Pan India Logistics planning

89 Niche Entertainment Packages

90 Seamlessly integrated event itinerary Seamlessly integrated event itinerary

91 Event conceptualization, planning, response and execution

92 Executing technology’s vital meet ups Executing technology’s vital meet ups

93 And diverging away from clichéd conferences, we ENGAGE the visitors

94 Ensuring that the attendees look forward to the sequel events

95 Best of breed entertainment

96

97 Holistic technology sessions

98 When one of the most popular marathon organizers asked us to promote their event by engaging the youth When one of the most popular marathon organizers asked us to promote their event by engaging the youth

99 When one of the most popular marathon organizers asked us to promote their event by engaging the youth When one of the most popular marathon organizers asked us to promote their event by engaging the youth We gave them the best solution to reach out to the masses We gave them the best solution to reach out to the masses

100 And the participation almost doubled And the participation almost doubled

101 MAWANA SUGARS MARATHON

102 When its about the public, the only way is to reach out to them

103 And do it in style, do it their way

104 Challenge their caliber and they will participate

105

106

107 The inspiration rippled

108 It was unprecedented but obvious

109 We managed to do just the right thing – Pull the youth

110 Zealously stretching well beyond the day

111 When one of India’s finest real estate company assigns you the task of building its website When one of India’s finest real estate company assigns you the task of building its website

112 When one of India’s finest real estate company assigns you the task of building its website When one of India’s finest real estate company assigns you the task of building its website You ought to build the best

113 The greatest online experience

114 DLF Saket Website

115 This is just a glimpse of ‘Great Experiences’ we have enabled for brands

116 Imagine the treat our more than 100 clients have savoured

117 Here are a few more insights

118 Student of the year Press Launch

119 Monte Carlo Summer Collection 2013 Dealer Launch

120 Brahmakumaris I Pledge for Peace Launch Event

121

122 SP Guide Publications Aero India Stall

123 Zee Business Knowledge Forum

124 India TV Multi City Signature Campaign

125 Max City Hospital Launch

126 Big Bazaar RJ Style O Meter

127 FBB Style Icon and Winter Collection Launch

128 SP Guide Publications Defence Expo Stall

129 For more such experiences, visit our website:

130 We communicate brands


Download ppt "“I hear and I forget, I see and I remember, I experience and I understand.” - Confucius."

Similar presentations


Ads by Google