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Cord Cutters Seek Out TV Content Online

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Presentation on theme: "Cord Cutters Seek Out TV Content Online"— Presentation transcript:

1 Cord Cutters Seek Out TV Content Online
2015 Monthly+ Usage of Streaming Video Types Adults 18+ Pay TV vs. Cord Cutters/Nevers Source: © Gfk IAB Original Digital Video Consumer Study, April 2016 Q: About how often do you watch [TV shows online/amateur video online/digital video] using any device (computer, smartphone, tablet, Internet-connected TV). TV Online- Network TV shows online, e.g. Pretty Little Liars, Walking Dead; Amateur- created by regular people; looks and feels home made; Original Digital Video- professionally produced video only for ad-supported online distribution and viewing (not TV). Those who only watch non-ad supported ODV (Netflix, Amazon) were not included.

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