1. Multi-Screen Video

2. ©2013 YUME. ALL RIGHTS RESERVED.2 UK smartphone penetration 64% (IAB) Tablet sales to overtake laptops in 2014 (IDC) There will be 45.5 CTVs by 2015 (World Connected TV Market) 67% own laptops at home, 49% own desktops (Ofcom) AUDIENCE FRAGMENTATION

3. THE NEW TELEVISION Is Multi-Screen ©2013 YUME. ALL RIGHTS RESERVED.3 Television is Not Just a Box Television is content The screen is just a way to access the content

4. CONTENT IS KING The Device is Just a Screen to Access It ©2013 YUME. ALL RIGHTS RESERVED.4 Laptop Tablet Smartphone

5. YOUNGER AUDIENCES Watch less TV on TV and more TV on other screens ©2013 YuMe. All rights reserved.5

6. ©2013 YUME. ALL RIGHTS RESERVED.6 Millennials are Heaviest Viewers of all types of video content

7. ©2013 YUME. ALL RIGHTS RESERVED.7 Millennials Multitask Most, Smartphone gets highest cut through

8. Disruption of TV Advertising Market Underway Tablet Demo 8©2013 YuMe. All rights reserved. One Screen at PrimetimeMulti-Screen Video All the Time And it’s Happened Before – Newspaper Web Yellow Pages & Local Advertising Search CONCLUSION:

9. SO, AS MARKETERS WHAT CAN YOU DO? Multi-Screen Video Advertising ©2013 YUME. ALL RIGHTS RESERVED.9 DIGITAL VIDEO

10. MULTI-SCREEN MADE EASY Create Once, Run Everywhere ©2013 YUME. ALL RIGHTS RESERVED.10

11. Be Multi- Screen Be Seamless Be Interactive 3 Things to Remember

12. Thank you!