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PewInternet.org Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum.

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Presentation on theme: "PewInternet.org Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum."— Presentation transcript:

1 PewInternet.org Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum – Cannon Caucus Room February 22, 2013 Lee Rainie: Director, Pew Internet Project

2 Internet users – 85% of adults December 2012

3 Broadband at home – 68% of adults December 2012

4 Cell phones - 89% of adults January 2013

5 Smartphones - 47% of adults December 2012

6 Mobile internet access and its special role for some

7 Access internet via phone % of cell owners September 2012

8 Mobile factoids 2-4% of poorer internet users ONLY access internet wirelessly 17% of cell owners of all classes do most of their online browsing on their phones Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.

9 Cell phones and internet access % of “cell internet” users and their main access

10 Insights about online job searches by household income

11 Online job searches May 2011 survey

12 How people seek help on jobs and finances April 2009 Poor are the least likely to say they access any common resources – 22% vs.15% of better off $75K and above -53% internet -49% newspaper, mags, books -46% TV, radio -37% financial professional -33% friends/family -4% “other” $30K and above -46% newspaper, mags, books -42% friends/family -40% TV, radio -27% internet -15% financial professional -7% “other”

13 Job resources at libraries Poorer people are more likely than the better off to say job resources at libraries are “very important” (75% vs. 57%) Among library computer users, poorer people are twice as likely as the better off to use library technology for job-search and applications (46% vs. 18%)

14 Other devices

15 Desktop or laptop - 78% of adults December 2012

16 Tablet- 31% of adults January 2013

17 Internet activities

18 – 76% of adults December 2012

19 Search engines % of internet users in February 2012

20 Health information in past 12 months % of internet users in September 2012

21 Use social networking sites – 54% of adults December 2012

22 Cell phone activities

23 Mobile pix % of cell owners September 2012

24 Texting % of cell owners September 2012

25 Use via phone % of cell owners September 2012

26 Use social networking site on phone % of cell users in April 2012

27 Get news on phone % of cell users in April 2012

28 Do banking on phone % of cell users in September 2012

29 Get health information on phone % of cell users in April 2012

30 Visit govt. website on phone % of cell users in April 2012

31 Other social media

32 Social media – Twitter % of internet users in January 2013

33 Social media – LinkedIn % of internet users August 2012

34 Social media – Pinterest % of internet users December 2012

35 Social media – Instagram % of internet users December 2012

36 Social media – Tumblr % of internet users December 2012

37 Thank you!


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