Magazine readers are devoted 94% of all consumers expect to read the same amount of magazines, or more, in the next 12 months Source: Magazine Experience Study, Sanoma Uitgevers, Time Inc., 2014.
Spent less time Since starting to read digital magazines, time spent with print & digital is increasing Time spent reading magazines (print + digital) Source: How Magazine Media Readers Evaluate & Use Digital Newsstands, GfK MRI/MPA, November 2012 Base: 796 respondents who have used e-newsstands to find, subscribe to and download magazine branded content apps +12% more time spent
Time spent reading print remains stable Source: Print Measurement Bureau (PMB) Minutes per Issue
Reading print at home63%49% Watching TV at home59%29% Other leisure activities at home54%24% In car or on public transport43%18% Other locations, e.g. at work; shopping40%18% Reading print is a primary online shopping catalyst Shopping while reading print at home is the foremost activity performed on tablets (63%) and smartphones (49%). Print content is a primary shopping catalyst. Which of the following have you done (in location/situation)? Data represents shopping activity Source: ABI Research Survey, June 2012 Tablet Smartphone
Action ever taken after seeing magazine advertisements (%) Magazine ads influence purchase across all platforms Source: IPC Media, Connected Consumers, January 2014 PRINT EDITION DIGITAL EDITION WEBSITE EDITION APP SOCIAL MEDIA Sparks ideas89%85%81%77%72% Generates word of mouth64%52%49%52%36% Triggers online search57%67%60%54%NA Influences purchase45%40%34%38%NA
John Wilpers Senior Director Innovation Media Consulting and Editor Innovations in Magazine Media 2014 World Report