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Broadcast Television Industry Review
Created by: Sara Girardi, Taylor Gomez Chantal Ngosso Kevin Tukei
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Introduction Main issue facing the Broadcast Television Industry: The Broadcast Television Industry is still financially strong, but competition could impact advertising revenue in the future
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Market Growth Source: Broadcasting & Cable TV in the United States
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Sources of Revenue (in billions)
Source: Broadcasting & Cable TV in the United States
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Competition Video games Internet DVR Hulu
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Average Time Spent per day
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Video Games Media application 14 minutes per day average
56% of households own gaming device
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Internet Shows and movies online Online sales 18%
Limits commercials Viewers can watch when its convenient Online sales 18% 16.8 billion generated out of 91.2 billion
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Expected Internet Growth
Source: TVB .org
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Internet Continued Industry feels everything will move online
Choose what we consume
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Future is strong but, competition is growing
164.2 billion in 2016 REVENUE INCREASE $142 billion in 2012 Source: BBC.org
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BROADCAST TELEVISION DOMINATES IN AD SPENDING
Source: TVBasic.org
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Competition is growing.
Growth in internet users - 250million in 2014 YouTube: 147mil users Hulu: 1.3mil video ads $31.7 billion in internet ads Sources: comscore.com, digitaltrends.com
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Conclusion… Future is strong Competition is growing
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