Presentation on theme: "Multi-Screen Insights Time Spent With TV Reaches An All Time High."— Presentation transcript:
Multi-Screen Insights Time Spent With TV Reaches An All Time High
Multi-Screen Insights Time spent with TV reaches an All Time High – 159:07 Over 2.4 million more people watched TV in 1Q14 Television reigns among young and old; across all ethnic segments; with most viewing occurring with Live TV Viewers continue to shift their viewing from computer (-2%) to phone video (+15%) In spite of mobile video growth, mobile still only comprises a nominal share of total video time (comp video 6.1%/ smartphone video 0.8%) Video game usage is up a slight 3% Households acquired significantly more tablets and enabled smart TVs
Time Spent With TV Reaches Its Highest Level To Date Hours Time Spent With Television P2+ Monthly (Hrs:Min) Hrs:min 1Q14159:07 1Q13157:32 1Q12155:46 1Q11158:47 1Q10158:25 Source: Nielsen Cross Platform Report 1Q14,P2+
Television Commands More Than Half of Total Time Spent With Content Across All Devices Time Spent Per Week (Hrs: Min) Among P18+ Source: Nielsen Cross Platform Report 1Q14,P18+;mobile video= video on smartphone
Majority Of Time Spent Is With Live Television, In Spite of Slight Growth Experienced With Time-Shifted Viewing Time Spent Per Day (Hrs:Min) Among P18+ Source: Nielsen Cross Platform Report 1Q14,P18+; usage on each device
How Much Video Content is Consumed Across Each Device?
With Mobile Video Smartphone Growth, Television Still Dominates 93% Of Total Video Time 285 Million +1% 152 Million -2% Watching Video on a Computer Watching Television Watching Video on a Smartphone 103 Million +15% Monthly Video Consumption by Device # of Viewers v. YAG 159:0710:491:37 Time Spent (hrs:min) Source: Nielsen Cross Platform Report 1Q14,P2+;Total video= TV+comp+smartphone
Among Young & Old, Television Commands Majority of Total Video Time TV Share InternetMobile of Total VideoTVVideoVideo P %111:475:17 - P %96:216:23 - P %111:1519:082:52 P %131:3515:371:52 P %156:2311:311:12 P %202:328:461:02 P65+ 98%234:284:030:26 Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 1Q14,P2+; Total video=TV; internet video and mobile video
In Fact, More and More Consumers Tune To Television, 2.4 Million More in 1Q14 Number Of User P2+ Viewing TV 1Q131Q14Absolute Change 282,949,000285,394,000+2,445,000 Source: Nielsen Cross Platform Report 1Q14,P2+
What Is Driving Smartphone Video Growth?
With More Content Being Made Available & More Ease Accessing Video On Mobile Phones, Consumers Continue To Shift Their Video Viewing From Computer To Smartphone Watching Video on a Computer Watching Video on a Smartphone Number of Users by Device (P2+)/ Monthly (in OOO’s) 1Q131Q14(+/-) 155,169151,504-3,665 89,749103,459+13, ,750148,983+27,233 Using App/Web On Smartphone App/Web usage Is up 22% Source: Nielsen Cross Platform Report 1Q14,P2+;
Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 1Q14, Total video=TV; internet video and mobile video Despite Smartphone Video Growth, Time Spent With Mobile Is Nominal, Even Among The Younger Consumers Mobile Video Share Of Total Video Comp Video Share Of Total Video Mobile Video Computer Video TV K2-11n/a4.4%n/a5:17111:47 T12-17n/a6.1%n/a6:2396:21 A %14.4%2:5219:08111:15 A %10.4%1:5215:37131:35 A %6.7%1:1211:31156:23 A %4.0%1:028:46202:32 A65+0.1%1.7%0:264:03234:28 P2+0.8%6.1%1:3710:49159:07
Does Video Usage Differ by Ethnicity?
Video Consumption Continues To Be An Additive Phenomenon Among Blacks & Hispanics As Television Usage Continues To Grow In Spite Of Mobile’s Growth Watching Traditional Television* v. YAG Watching Video on Computer v. YAG Video on Smartphone v. YAG BlackHispanic Gain/Loss Of Users P2+ 1Q14 v 1Q ,000+1,068,000 Asian -497,000 Source: Nielsen Cross Platform Report, P2+; 1Q14 * includes time-shifted time; **in all TV homes +348, , ,000 +3,048,000 +1,884,000 +1,006,000
In Spite of Mobile Growth, Over 90% of Time Spent Is Still Spent With The Television Watching Traditional Television* Watching Time-shifted Television** Watching Video on Computer Video on Smartphone BlackHispanic Monthly Time Spent (P2+) in Hours: Minutes 222:41125:45 12:409:58 13:3812:16 2:21 Asian 92:55 10:51 18:13 1:55 Source: Nielsen Cross Platform Report, P2+; 1Q14 * includes time-shifted time; **in all TV homes Share Of Total Video Time 93%90%82% Composite 159:07 93% 15:32 10:49 1:37
Using Game Console Number of People Using Game Consoles Is Up Slightly 1Q131Q14% Diff 99,275,000102,142,0003% Number Of User P2+ Using Game Console Source: Nielsen Cross Platform Report 1Q14; P2+
Compositev. YAG DVD/Blue-ray Player94, % DVR55, % High Definition TV99, % Video Game Console51, % Tablet37,570+63% Enabled Smart TV10,212+98% Households Continue To Acquire More & More Tablets and Enabled Smart TV’s Devices in TV HHs (in OOOs) Source: Nielsen Cross Platform Report 1Q14; P2+