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Shashi Seth Head of Monetization, YouTube Online Video: Coming of Age 1.

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Presentation on theme: "Shashi Seth Head of Monetization, YouTube Online Video: Coming of Age 1."— Presentation transcript:

1 Shashi Seth Head of Monetization, YouTube Online Video: Coming of Age 1

2 2 Nearly 75 percent of U.S. Internet users watched online video during a month Source: ComScore 2007

3 3 57 percent of all Internet users have viewed online video Source: Pew Internet

4 4 Nearly 57 percent of online video consumers send a video link to someone else Source: Pew Internet

5 5 Nearly 75 percent have received a video link from someone else

6 6 Nearly 134 Million Americans view online videos every month Source: ComScore 2007

7 7 Average American viewed more than 2.5 Hours of online video every month Source: ComScore 2007

8 8 Primetime video streaming activity happens between 5-8PM on Weekdays Source: ComScore 2007

9 9 Great numbers, but is there money?

10 10 Estimated $4.3B spend in online video advertising over the next 4 years Source: eMarketer

11 11 Estimated $4.3B spend in online video advertising over the next 4 years Source: eMarketer

12 12 The inventory is there ~10B Streams a month

13 13 …..and video advertising solutions have started to emerge

14 14 Only 20 percent of online video users said they would only watch online video if it had no ads at all - 80 percent of online video users accepted the presence of advertising as a trade-off for providing free online video content. Source: Jupiter Research

15 15 Online video revenues is estimated to grow 55.5% to $365.5 million during 2007, and another 53.2% to reach $560 million in 2008 Source: Magna Global

16 16 While online ad revenues are growing 26% per year, online video ad revenues are growing 55.5% per year

17 17 Estimated $5-10M in revenues paid out in 2007 to users for creating video content

18 18 Artists are getting recognized and signed by major studios, labels and broadcasters

19 19 2008 will prove – both by usage and revenues – that Online Video is here to stay

20 20 If you are not a part of online video NOW, you are not where the money is going to be

21 21 Thank You! Questions?


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