1. Discover Sailing Club Implementation Plan 2013 Part 5
Discover Sailing Club Implementation Plan Part 5. Discover Sailing Days & Discover Sailing Hosts May 2013
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2. Implementation Plan 2013
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This is Ross Kilborn, Sport Development Director at Yachting Australia
This presentation is the fifth of 11 in the
Discover Sailing Club Implementation Plan

3. The Monthly Topics Feb Program Introduction & Purpose
Planning & Prioritising
Mar
The gemba Report
April
Tackers
Sailability
May
Discover Sailing Days
Discover Sailing Hosts
June
Discover Sailing Experiences & Courses
July
Safety, Risk Management &
Membership Protection
Aug
The Sailing Pathway
Sept
Crewing
Oct
Club Promotion
Nov
Measuring Results
Dec
Summary & Future Plan

4. 1. Discover Sailing Days Free to participants
Developed from best practice of similar past initiatives
Try Sailing Day – BIA NSW
Go Sailing Day - Victoria & WA
Showcase how fun, safe and affordable sailing is and how welcoming and social clubs are (Discover Sailing values)
Promote & open the club or centre to the community
Member get member – encourage family and friends to the club
Dinghy & keelboat clubs and centres – promote enrolment in upcoming Experiences & Courses as the next pathway step

5. Discover Sailing Days Why ?
To send a message to your local community that your club is open, accessible and seeking new sailors
To present the opportunity to see that sailing is fun and the pathway options to get into it
When ?
An Australia wide annual day at the start of the season
As often as it suits your club, & your community
How
Register with your State Association and
Follow the guidelines

6. Well before the Discover Day
Read the Guidelines
Organise the day
Discover Sailing Host(s) – see later
Club resources – people, boats, catering etc
Promote the day
Acquire signage, posters etc from State Association or Yachting Australia on line shop (or your own).
On line - including registration
For your Club - with your State Association
For participants
Local papers, schools, community groups & councils
Risk Management Plan reviewed, updated and communicated

7. Just before the day - provide great customer service
Club or centre website has information about Discover Sailing Days that is easy to find
What to expect
What times
What to bring / wear
Opportunity to pre-register or register on the Day (including completion of an indemnity form)
Phone contact to find out more about the Day
Club or Centre is easy to find with clear signage
Parking close to the club (or transport options)

8. Just before the day Brief the club members/volunteers
Boats clean, in good condition, and suitable for beginners
Provide choice over how much practical activity they do (some may not want to sail on the Day)
Arrange printed information about ongoing participation opportunities

9. On Discover Sailing Days
Welcome to the club or centre
Non-competitive sailing activities (all equipment provided) for people to get out on the water (30 mins)
Friends & family sailing together
Off-water, fun activities for kids
Tour of club facilities
Explanation of ongoing opportunities for participation (such as Discover Sailing Experiences & Courses & Crewing) – provide booking forms
Food & beverage available for purchase
Feedback survey including requests for further information

10. After the day Thank all the Club volunteers
Promote the success of the day in local media, & papers
Review the feedback forms
Follow up all the people who expressed an interest in further information – share this task amongst members
Provide Feedback to your State Association including number of participants

11. Australia wide Discover Sailing Day
Sunday 27th OCTOBER 2013
NSW – supported by the BIA
Generate broad public awareness of the opportunity to participate in sailing
Power of clubs and centres working together to increase impact of a National Discover Sailing Day
High visibility of the sport when many clubs and centres are welcoming large volumes of people
Future national media including social media

12. Insurance for visitors
Club Risk Management Plan applies
Participant signs a Discover Sailing waiver when completing an indemnity form
Visitors and volunteer likely covered under the club’s third party public liability insurance
Club boats would be expected to be covered within the club’s own policy for them
Clubs advised to check policies with members if they intend using members private boats
More informationhttp://

13. Yachting Australia/ State Resources for Clubs & Centres
Discover Sailing website to promote Days
Discover Sailing Brand and Guidelines - including logo
Discover Sailing Day Registration Form template
Media release template with draft local media release
Free from the Yachting Australia on line shop
Discover Sailing Day postcards
Discover Sailing Day posters
Discover Sailing Host badges
At cost from the Yachting Australia on line shop merchandise such as banners, flags, polo shirts, caps

14. 2. Discover Sailing Hosts
The “ask me anything” person identified by gemba
Relevant to club and centres
A 365 days a year role
First point of contact and face of the club or centre
Helping new people into the sport and transition to ongoing participation and ultimately club membership
Proactively seek structured, ongoing opportunities to broaden the local community’s interest and engagement with club
Maybe the organiser of the Discover Sailing Day or one of the team
Likely member of the club membership or marketing committee

15. Discover Sailing Hosts- desirable attributes
Passion for sailing and growing club membership
Understanding the barriers to participation and needs of people new to the sport (have read the gemba report)
General personal characteristics
Knowledge of sailing, the club and its people
Customer service oriented
Organised and available
“The Director of first impressions”

16. Where to from now?
Talk to your State Association about Discover Sailing Day in your State including how to register your club
Review the resources on the Yachting Australia website

17. The Monthly Topics Feb Program Introduction & Purpose
Planning & Prioritising
Mar
The gemba Report
April
Tackers
Sailability
May
Discover Sailing Days
Discover Sailing Hosts
June
Discover Sailing Experiences & Courses
July
Safety, Risk Management &
Membership Protection
Aug
The Sailing Pathway
Sept
Crewing
Oct
Club Promotion
Nov
Measuring Results
Dec
Summary & Future Plan