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TITLE DATE The Discover Sailing Program Club Implementation Part 4. Tackers and Sailability April 2013.

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Presentation on theme: "TITLE DATE The Discover Sailing Program Club Implementation Part 4. Tackers and Sailability April 2013."— Presentation transcript:

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2 TITLE DATE The Discover Sailing Program Club Implementation Part 4. Tackers and Sailability April 2013

3 Implementation Plan 2013 You should now be hearing sound – if not check your audio and ensure you are in slideshow (fullscreen) mode This is Ross Kilborn, Sport Development Director at Yachting Australia This presentation is the fourth of 11 in the Discover Sailing Club Implementation Plan 2013

4 The Monthly Topics Feb(1)Program Introduction & Purpose (2)Planning & Prioritising MarThe gemba Report AprilTackers Sailability MayDiscover Sailing Days Discover Sailing Hosts JuneDiscover Sailing Experiences & Courses JulySafety, Risk Management & Membership Protection AugThe Sailing Pathway SeptCrewing OctClub Promotion NovMeasuring Results DecSummary & Future Plan

5 Objective for this session Two priority participation programs Outline the rationale and benefits of Tackers and Sailability Point to the resources available for clubs wanting to attract new participants relative to these target audiences Even if you do not adopt them – understand them Good timing New Clubs for Tackers for need to sign up by winter The Sailability Conference in ACT in March

6 Tackers and Sailability Both sit within the Discover Sailing Program Both have ASC Funding until June 2014 for development Tackers – for juniors – 7 to12 yo – at primary school Not 12 + yo – at secondary school Sailability Inclusion of people with a disability in all normal activities at clubs Not a standalone activity

7 Why Tackers ? Clubs said attracting juniors was the highest priority The gemba Report said the same If you have not engaged kids by age 12yo, as a sport you are going to find it hard from then on Most people who sail or boat later in life had a good experience as a kid (US Research) There are currently less than 10,000 registered members of yacht clubs under 20 yo and only 120 clubs have more than 20 people under 20 yo Sailing competes against over 90 recognised sports and unlimited other entertainment options for kids Kids become youth to be retained and comes with families

8 The Lifetime value of a Tacker Say a junior has a great time as a Tacker and continues as a life time sailor, even with 10 yrs off at 17-27yo Start Age 7 – say they stop sailing at = 50 years Based on club membership fees, storage, bar and hospitality expenditure at the club of conservatively $1000 pa = $50,000 Plus what their family and friends might spend if visiting or engaged with the club Plus say $1000 pa on boats and bits and gear (if crew only) so maybe another $50,000 In excess of $100,000 lifetime value to sailing– conservatively

9 What’s different about Tackers Australia wide – all states running it For clubs big and small Its more similar to other sports junior programs than traditional sailing programs for primary age kids Its based on eight fundamental values or principles e.g.Kid centric – fun, Branding, Consistency Results – retention and attraction of families Attracting funding support Federal & States Government Commercial – e.g. Whitworths Donors – Buoyed Up Local community for boats

10 Why Sailability ? Around 20% of the Australian population has a disability Sailing has a unique competitive position against many other sports in enabling particiapation Sailability is an existing program with enormous further potential Clubs can really benefit from the inclusion that a Sailability program brings Image / message Funding People and volunteers

11 What’s different about Sailability Hopefully not too much Its about modifications to what you now do to include people of all abilities It offers some opportunities for funding Donations Grants

12 Suggested Actions for Club Committees If participation is a priority, agree whether Juniors and People of all abilities, and their families are priority target participation groups for you If so Invite your State Association to come and talk about them Read the explanatory material on the Yachting Australia website yachting.org.au/participation

13 Tackers – the explanatory material For the public …www.discoversailing.org.au/tackers -See video for kids -Different video for parents For Club Officials ….www.yachting.org.au -See the video for Club Officials -Read the Information Guide for Clubs at pation/24382/0/,Tackers/24384/0/

14 Sailability – the explanatory material For the public …www.discoversailing.org.au/sailability -See the public video -Read all about it For Club Officials ….www.yachting.org.au -See the video for Club Officials -Read the material for Clubs at cipation/24382/0/,Sailability/24385/0/ cipation/24382/0/,Sailability/24385/0/

15 Suggested Actions for Club Committees Read the materials Discuss and debate them in your Committee Talk to other clubs Consider Juniors People of all abilities

16 The Monthly Topics Feb(1)Program Introduction & Purpose (2)Planning & Prioritising MarThe gemba Report AprilTackers Sailability MayDiscover Sailing Days Discover Sailing Hosts JuneDiscover Sailing Experiences & Courses JulySafety, Risk Management & Membership Protection AugThe Sailing Pathway SeptCrewing OctClub Promotion NovMeasuring Results DecSummary & Future Plan


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