1. Pics u can use

2. Udid Dal Salted Black pepper Sweet Chilly Rice Spicy Punjabi Coriander Tandoori crisps Garlic masala Potato Roast Beef Garlic Chicken Salted Ginger- Onion Sabudana & Jowar We plan to introduce Crisps, Nachos, Papad rolls & Ready to cook papads in these flavors

3. National celebration of food brings together the country's best chefs, restaurants, food businesses and producers, as well as a suite of food-themed artistic exhibitions and theatrical events. When: July (Brisbane), October (Sydney), October (Canberra), November (Melbourne) We intend to: Bring together a team of Indian and Australian Chefs to create innovative cuisines that uses papads in varying formats, with various dishes. Showcase how papads can be used in different dishes.

4. Participation in Good Food Month profiles our event (and business) via an extended marketing and promotional campaign, beginning in September 2014 and continuing through the Festival month of November. Marketing is via Fairfax publications (newspapers and magazines) in print and on-line across Australia as well as via national and international media partners (TV, radio, digital). A strong PR campaign ensures maximum editorial opportunities. Active promotion via Twitter, Facebook etc to maximise busniess exposure

5. Event categories: ART & FOOD Category for artistic and creative inspirations COMMUNITY & OUTDOOR FESTIVAL Celebrate Melbourne’s diversity and amazing food culture with an outdoor event showing off Indian community. POP UPS & PARTIES Chefs, food businesses and caterers host a food and drink event in the most unexpected places and/or venues adapted for the occasion. Creative theme for the event ROOFTOPS & LANEWAYS Use Amazing rooftops and laneways in Melbourne, as distinct venues

6. Music Festivals Sponsor Music Festivals across Australia Sydney Blues & Roots Festival 2014 events are held in a variety of venues throughout the central business precinct, including hotels, restaurants, cafés and outdoor venues Local musicians and other young performers are encouraged and given particular attention. Additional activities will include market stalls, jam sessions, workshops and youth groups. Soundwave Festival (2-weeks) The best rock lineup with international and Australian acts like Greenday, Korn, Paramore held at Adelaide, Melbourne, then Sydney and Brisbane

7. Festival for promotional display on festival site Sponsor posters, Premier banner display Promotional stalls Long period of exposure Logo on selected Festival advertising and promotional material Premier mention and acknowledgement of support in all media releases Logo on 10,000+ Festival flyers-

8. Tie ups with local fast food chains To create product as well as brand identity we will tie up with different local fast food chains where papad in different forms will be served as complimentary food local fast food chains like EARL Canteen Bourke St, Massive Wieners, Snag Stand, Zombie Burger, Lord of the Fries, Mr Burger, Grill'd Melbourne Central plus Indian restaurants like Red Pepper, Crossways Food For Life, Curry Vault Indian Restaurant & Bar, Namaste Indian

9. Tie ups with supermarkets To position papad to substitute nachos we need to create product awareness through supermarkets for that we will tie up with supermarkets like Coles supermarket, jerky house, foodworks, Thomas dux grocer

10. Vending machines As a part of our brand awareness we will keep vending machines across schools, theaters, sports stadiums where in you need to insert coin to get ready to eat papad pack. we can position papad as substitute of popcorn or nachos in theaters with different flavors, sauces etc We can position it as healthy snacks in schools