2. Context How the environmental factors effect the price of the BlueMotion Polo ? How Volkswagen’s recycling policy effects the price of the BlueMotion Polo?

3. Polo 1.4 TDI 80PS DPF Starting from £12,355 CO2 emissions 99 g/km Fuel Consumption (mpg) 57.6 (urban) 88.3 (extra urban) 74.3 (combined) 59 kW / 80 hp strong three cylinder -TDI Longer gear ratios Specialised Aerodynamics Light Alloy Wheels with low resistance rolling tyres

4. Sales 2007 The Volkswagen Polo was the 9 th best selling car in Europe 294,762 + 7.1% 2007 Mike Collier, MC. 2007. Top 10 Selling Cars. Retrieved November 23 2008 from http://cars.uk.msn.com/News/Top_ten_article.aspx?cp- documentid=2620300 2008The Volkswagen Polo is the 10 th best selling new car in Europe Volkswagen the best selling manufacturer VOLKSWAGEN POLO: 25,564 (-9.9%); 151,358 (-0.1%) Difficult economic conditions hit year-to-date new-car sales figures retrieved November 21 2008 from http://www.samar.pl/__/__la/en/__ac/sec,4/new/16716/__Difficult-economic-conditions-hit-year-to-date-new-car-sales-figures.html

5. The difference in price between the basic 1.4 model and the Bluemotion 1.4 model is almost 28%.

6. Sales Despite the range of cars on the market now that offer increased fuel economy the high fuel costs across Europe have caused a fall of 15.6% on new cars being bought. Automotive : European auto sales decrease retrieved November 17 2008 from http://www.eurograduate.com/arch_article.asp?id=2127 As the Bluemotion polo is almost 28% more than the basic 1.4 model. Even though road tax for the Bluemotion polo is free and the running costs are low sales of the polo have dropped in the last year from 294,762 to 151,358 units.

7. Si-Con Process The VW Si-con process uses mechanical treatment on shredder residue from end of life vehicle recycling to use as raw materials. The Si-con process differs from traditional dismantling as it has many more processes involved therefore being able to filter the waste more effectively.

8. Si-Con Process Life cycle assesment retreived November 22 2008 from http://www.volkswagenag.com/vwag/vwcorp/info_center/en/news/2005/11/Advantegous_Life_Cycle_Assessment_for_the_Volkswagen- SiCon_Process.-bin.acq/qual-DownloadFileList.Single.DownloadFile.0001.File/sicon-verfahren.Par.0002.Download.pdf

9. Si-Con Process The VW Si-con process allows more than 95% of shredded residue to be reused. Process steps include; Crushing, Screening and Separation based on physical parameters such as density, grain size, magnetic saturation, electrical conductivity and optical characteristics. Si-con Process retrieved November 20 2008 from http://en.sicontechnology.com/index.asp?id=30

10. These are the main products produced from the process Shredder Granules (hard plastics, rubber) Shredder Fibres (foams, textile fibres) Shredder Sand (glass, rust, iron particles, heavy metals) Si-con Process retrieved November 20 2008 from http://en.sicontechnology.com/index.asp?id=30

11. This diagram shows environmental effects that VW Si-con process has compared with simple dismantling Life cycle assesment retreived November 22 2008 from http://www.volkswagenag.com/vwag/vwcorp/info_center/en/news/2005/11/Advantegous_Life_Cycle_Assessment_for_the_Volkswagen- SiCon_Process.-bin.acq/qual-DownloadFileList.Single.DownloadFile.0001.File/sicon-verfahren.Par.0002.Download.pdf

12. This diagram shows how by increasing the amount of plastic materials as well as light and non ferrous metals installed into a vehicle the environmental burden rises when applying the VW si-con process. Life cycle assesment retreived November 22 2008 from http://www.volkswagenag.com/vwag/vwcorp/info_center/en/news/2005/11/Advantegous_Life_Cycle_Assessment_for_the_Volkswagen- SiCon_Process.-bin.acq/qual-DownloadFileList.Single.DownloadFile.0001.File/sicon-verfahren.Par.0002.Download.pdf

13. Conclusion By Volkswagen using the Si-con process they are able to recycle 95% of end of life recycled material. This means that as they are able to recycle a wide range of raw materials themselves such as plastics, foams and heavy metals they are able to save on buying the raw materials. Therefore overall the Si-con process not only is profitable for the environment but it also reduces the costs for Volkswagen in their production process.

14. References Mike Collier, MC. 2007. Top 10 Selling Cars. Retrieved November 23 2008 from http://cars.uk.msn.com/News/Top_ten_article.aspx?cp-documentid=2620300 http://cars.uk.msn.com/News/Top_ten_article.aspx?cp-documentid=2620300 Difficult economic conditions hit year-to-date new-car sales figures retrieved November 21 2008 from http://www.samar.pl/__/__la/en/__ac/sec,4/new/16716/__Difficult-economic-conditions-hit-year-to-date-new- car-sales-figures.html http://www.samar.pl/__/__la/en/__ac/sec,4/new/16716/__Difficult-economic-conditions-hit-year-to-date-new- car-sales-figures.html Automotive : European auto sales decrease retrieved November 17 2008 from http://www.eurograduate.com/arch_article.asp?id=2127 http://www.eurograduate.com/arch_article.asp?id=2127 Life cycle assesment retreived November 22 2008 from http://www.volkswagenag.com/vwag/vwcorp/info_center/en/news/2005/11/Advantegous_Life_Cycle_Assess ment_for_the_Volkswagen-SiCon_Process.-bin.acq/qual- DownloadFileList.Single.DownloadFile.0001.File/sicon-verfahren.Par.0002.Download.pdf http://www.volkswagenag.com/vwag/vwcorp/info_center/en/news/2005/11/Advantegous_Life_Cycle_Assess ment_for_the_Volkswagen-SiCon_Process.-bin.acq/qual- DownloadFileList.Single.DownloadFile.0001.File/sicon-verfahren.Par.0002.Download.pdf Si-con Process retrieved November 20 2008 from http://en.sicontechnology.com/index.asp?id=30