1. Core Topic 2: Health, Diet and Lifestyle
‘Evaluate the effectiveness of current nationally endorsed food selection guides in promoting healthy food choices and reducing the risk of diet-related disorders.’

2. The Healthy Eating Pyramid
Launched by the Australian Nutrition Foundation (Nutrition Australia) in 1982
Depicts basic food groups based on their energy content and the nutrients they provide.
Encourages food variety, minimum fat, adequate fibre, limited salt and adequate water

3. The Healthy Eating Pyramid
The base includes foods we should eat most.
The middle includes foods we should eat in moderation.
The top includes foods we should eat in small amounts.
The symbol for water is included with a tick to encourage water consumption
Salt is shown with a cross to encourage limited consumption within the diet.

4. Target on Healthy Eating
Based on the old five food groups; inconsistent with current food guide.
The target divides foods into three categories:
Foods at the centre of the target are considered to be excellent choices as they are fresh
The middle layer includes good foods that have some degree of processing
Fair choices are in the outer circle
Foods not included are referred to as miss foods.
Miss foods are high in sugar, salt and fat and should only be consumed occasionally.

5. Target on Healthy Eating
*Reduce fibre + Added Fat
# Added sugar ^ Added Salt
Excellent food choices have no symbols. E.g. no fibre is removed, no fat, sugar or salt is added
Good food choices have only one symbol. E.g. reduced in fibre OR fat, sugar or salt is added.
Fair food choices have no more than two symbols.
Miss food choices have three or more symbols.
To decide what foods are excellent, good, fair and miss foods, foods are given symbols according to the processing they have under gone.

6. 12345+ Food and Nutrition Plan
Developed in 1991 by the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and the Cancer Council SA.
Depicts the quantities and the variety of foods needed to provide the nutrients required daily.
Promotes a low-fat, high fibre way of eating
Suitable weight reducing diet

7. 12345+ Food and Nutrition Plan
The basic plan recommends:
5+ serves of bread and cereals
4 serves of vegetables
3 serves of fruit
2 serves of milk products
1 serve of meat or alternative
1 indulgence = the following:
2 standard drinks of alcohol or soft drink
1 small piece of cake or sweet pastry
2-3 sweet biscuits
30g crisps or corn chips
2 scoops of ice cream
2 indulgences = 1 sausage roll or slice of pizza
3 indulgences = 1 meat pie or pastie
No more than two indulgences can be added.

8. Traffic Lights Green Amber Encouraged and promoted to students
Excellent source of nutrients
Low in saturated fat, added sugar and salt
Help to avoid an intake of excess energy
Amber
Processed foods that have some sugar, salt or fat added to them
Select a reduced number of these foods and avoid large serves
Have some nutritional value
Moderate amounts of saturated fat and/or added sugar and/or salt
Can in large serves contribute to excess energy intake
Not intended to be used as a guide to planning total food intake.
To assist schools with making food and drink selections.
The food and drinks are separated into three categories according to their nutritional value: Green, Amber and Red.

9. Traffic Lights
Red
Based on the extra foods in The Guide
Consumed occasionally
Lack nutritional value
High in saturated fat and/or added sugar and/or salt
Can contribute to excess energy
Can contribute to tooth decay and erosion
Government stated schools cannot supply these foods more than twice a term.

10. Go for 2 and 5
‘The National Go for 2&5 Campaign was launched in April 2005 to provide families with reliable, practical and consumer friendly information on the importance of healthy eating and physical activity to maintain a healthier lifestyle.’ (Australian Governmen2008)

11. Measure Up What is the goal of The Measure Up campaign?
Who is targeted in this campaign?
Suggest why these people are targeted by the campaign?
How effective do you believe this campaign is? Consider your exposure to the campaign and its effect on you.
The campaign primarily targets year olds who have children, as parents’ behaviour is likely to have an impact on their children’s lifestyle behaviours. Parents also tend to be interested in their long-term health and want to see their children grow up.
The secondary target audience is year olds, as many people in this group are likely to either have been diagnosed with a chronic disease or are experiencing the consequences of an unhealthy lifestyle.

12. Swap it, Don’t Stop I
What is the focus of the Swap it, don’t stop it campaign?
How is this campaign different to other health initiatives?
Who is targeted in this campaign?
How effective do you believe this campaign is? Consider your exposure to the campaign and its effect on you.
Key Messages of the Campaign are:
•Change is easier than you think
• Small changes can make a big difference
• Small changes add up
• You just have to swap some things around
• You don’t have to give up everything you love.

13. Live Lighter Campaign - WA
‘…Lydia Jade Turner, a psychotherapist specialising in eating disorders said the campaign was likely to contribute to increasing rates of dysfunctional eating.’
Q. What impact do you think this ad will have on the eating patterns of others?
The LiveLighter program is targeted at adults and aims to:
• increase awareness and motivate interest in healthy eating, physical
activity and healthy weight
• increase understanding of the need for healthy eating, physical activity
and healthy weight (i.e. the dangers of eating poorly, being inactive and
overweight)
• support the trial, adoption and maintenance of healthy eating, physical