2. #msdevcon Community Track Monetisation 2.0 How to make money with your app Martin Krček CEO, ZERO ZONE creative

3. #msdevcon Goals – what do you want to give your audience? Design What you need to add to your app/game to increase income User Acquisitions How to bring the RIGHT users to your app Monetization Tips for better monetization

4. About me CEO: ZERO ZONE creative ◦mobile game marketing ◦helping games and apps to earn money 20 years in marketing ◦from IT, healthcare, pharmacy, finance … to games ◦several years in a Game industry ◦2 years as a Marketing Director MADFINGERGames 270 million mobile players and app users. 6.5 million fans and subscribers on social media.

5. #msdevcon App Design

6. Think global Localisation ◦Language ◦Design and artworks ◦Icons ◦Gameplay Support & communications ◦Language ◦Time zones 24/7/365 Countries ◦TOP 12 vs Longtail Localisation 10 to 15 % increase time in an app (gameplay) = more money for you US, Russia, UK, Germany, Japan, China, Thailand, Korea, France, Italy, Brazil, Spain

7. #msdevcon User Acquisition

8. Show off...by community (FREE) Create a community ◦Find potential players ◦Create a community ◦Arouse expectations ◦Find a Ambassadors AND communicate !

9. User Acquisitions by AD network Source: https://www.appsflyer.com/charts/performance-index-gaming.html DOG monitor Paid app $ 3.99 UA by FB- $ 2.17 ____________________ Gross Margin+$ 1.82

10. Use video 98 % of potential users will watch your GAMEPLAY Source: Youtube / Google Pavol or Kate ?

11. #msdevcon Monetization

12. Ask people for money... They will do it. And they can be happy too!

13. Market size 58-billion U.S. dollars worldwide mobile app revenues Apple.com: first week of January set a new record for billings from the App Store with customers around the world spending nearly half a billion dollars on apps and in-app purchases.

14. Monetisation model Premium - get money immediately! Limited income. Free to Play - generate revenue on subsequent sales of in-app purchases. Unlimited income.

15. Income from F2P iAP ADs in app Product Placement

16. iAP Attractive & useful & fun goods Exclusive & Licensed goods What is the highest price? Sales campaign + Special offers Communication

17. ADs Formats banner / Interstitial / video / native / rewards Place and Timing 30m, 7m, 5m, end of the gameplay Must fit your Gameplay -> keep trying When user enjoys AD you earn more… double money rewards

18. ADs Networks ~~ User Acquisitions Networks X Microsoft - ADs Network

19. ADs Mediators Integrate several networks Keep eCPM Heyzap Fiksu Inner-active AdMob MoPub AerServ...

20. #msdevcon 3 more things

21. Premium Apps Baby Monitor 3G Dog Monitor Going to Russia I am looking for 100 testers. Just send me an email!

22. IoT: The next big thing? My New Project

23. Use video 98 % of potential users will watch your GAMEPLAY Source: Youtube / Google Pavol or Kate ?

24. #msdevcon Goals – what do you want to give your audience? The App Analytics App Annie appannie.com Mobile App Tracking AppsFlyer appsflyer.com/library The Art & Business of Making Games AppsFlyer gamasutra.com Useful resources list:

25. Cпасибо martin@zerozonecreative.com

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