1. Power Up Your Farm with Powerful Communication Presented by: Margaret Viebrock viebrock@wsu.edu www.womeninag.wsu.edu

2. Whether we are on Facebook or Face-to Face … it matters how we communicate!  Build business relationships  Build personal relationships  Influence people  Sell a product  Motivate employees  Convince a landlord, banker or lender  Get along with family

3. 2016 Women in Agriculture Conference - Washington, Idaho, Oregon, Alaska, Montana - Power Up Your Communication ► Innovative way to manage risk ► Learn to “pull out” the personality traits as the situation changes ► Case studies ► Connect marketing to what motivates prospects & customers Power Up Your Farm ► Understand yourself first ► Learn styles of the people you work with to better understand their priorities ► Value life experiences, education and maturity ► Reinforce what works to build better teams and improve decision making

4. Determining Your Style  True Colors ®  Myers-Briggs ®  Animal Personality Test  Fantasy or Game Characters  DiSC ®

5. What is Your Communication Style?  Dominance Decision maker, stays on task, takes on the tough issues May appear insensitive, impatient, unapproachable  Influencer Motivating, entertaining, articulate, persuading Disorganized, superficial, lacks some follow through  Steadiness Good team player & listener, easy to get along with, methodical Indecisive, indirect, doesn’t like change  Conscientiousness Detail person, analytical, accurate, diplomatic Concerned with perfection, hampers creativity

6. What Will be My Approach? Situation: Selling to a Restaurant Very busy chef, 20 minutes to talk What style should I use; what is my sales pitch? Why? Situation: Approaching a Landlord for a New Lease Your neighbor is retiring, he likes to visit, he likes people How much time should I plan; how do I let him know I’m the best option; what style do I use; what do I say? Why? Situation: Selling at the Farmer’s Market Every customers seems like a different conversation How do I adapt my style for in this environment? Why?

9. Facts About Women Farmers  Of the 3.3 million farm operators, women farmers are 1,000,000 strong ! When all women involved in farming are added up – primary and secondary operators – they total 31% of U.S. farmers.  Younger women are entering farming faster than older women are leaving. USDA Economic Research Service 2013  Women farm slightly more than 301 million acres.  Women have a higher land ownership rate than males, with 85% of women owning all of the land they farm, compared to 66% of male counterparts.  No other male dominated industry is experiencing such a rapid turnover, as women rise to leadership roles.

10. Communication is the POWER that makes the farm work! Everyone Communicates! We All Communicate Differently Learn to Customize Our Communication Don’t Let the Bumps Become the Breakdowns!