1. CMT 3331 - Coursework 3 Social Media NAMESTUDENT NO. SHAM, JOHN SAI FUNM00541590 NG, WILLIAM WING CHEUNGM00541494 CHEUNG, THOMAS KIM YUETM00541493 MAN, ANDY WAI LEUNGM00541595

2. Agenda Assignment Aims and Objectives Research and Analysis Social Media Recommendation & Planning Media preparation Process Results Evaluation and Reflections Lesson Learnt

3. Aims & Objectives Aims Research and analysis 247 Sportswear use of social media Objectives Promote a fictitious company & products online Create Social Media plan Use Social Media for marketing Produce a promotional advert video

4. Research & Analysis SFALO247 Sportswear Web site / Social media page https://www.facebook.com/sfalohttps://www.facebook.com/24x7sportswear Social Media Status / element on-line shopping / membership scheme / Facebook / instagram Membership scheme / Facebook / instagram / Mobile App Company Profile SFALO was founded in 1995. It is one of the very first retail shops to offer official football shirts in Hong Kong. We offer fast worldwide delivery on all our products 24 x 7 Sportswear was founded in 2015. It is one of the very first retail shops to offer official sportware in Hong Kong. We offer fast worldwide delivery on all our products Web site link http://hk.sfalo.com/ http://247sportswear.my- free.website/ Branding A collection many kind of brandings for sportswear and accessories of soccer only A collection many kind of brandings for sportswear and accessories Content videos, photos with description Friends/ Fans discussion (community) Available

5. Research & Analysis SFALO 247 Sportswear Content strategy Types of content Mainly photos / price list / notice / special offer / seasonal promotion / competition events / gathering of members / membership scheme Target audience / community Football Fans / Athlete / Major HK market Content update frequency Not offerWeekly Community Discussion Product comments / Soccer events Tips FAQs / Knowledge for product maintenance Activity Gathering of members / soccer competition /

6. Social Media Recommendations Tools Facebook (with Facebook Ads) YouTube (embedded QR code of Facebook) Product web site

7. Social Media Planning Mobile Apps to let the fans to browse the latest product and limited edition product from the e-catalog and reserve the product Online shopping with e-cart function let the fans can pay online and enjoy the delivery service Video production for the product and our brand name promotion in social networking web site (e.g. Facebook and YouTube). Book the venue for the sport activity to promote our sports wear Banner advertise at the public area (e.g. bus stop and MTR station) to announce for our new branding Invite the actor to become spokesperson to introduce our sports wear

8. Social Media Planning

12. The Results Measurements Target for 2 months (Start from June 2015) Actual Result (up to July 2015) Number of Likes on Facebook Fan Page100152 Number of Shares on posts of Facebook2527 Number of Tags on picture of Facebook7063 Number of visitor of web site200221 Number of viewer of video in YouTube100103 Number of follower in Facebook10080 Number of the comment of Facebook200170 Number of joined confirmation of the Event270235

13. The Results

14. Evaluation & Reflections  The result is proved successful for our social media plan, the feedback and hit rate in Facebook is far more than expected. The monthly sales income has improved by 40% compared with previous month  Top 3 things that we did well Well planning of using Facebook and YouTube as a social media network Poster promoted in suitable location (i.e. MTR & bus stop) Successful of events promotion in Facebook  Top 3 things that we need to improve Successful promotion events held but need money to top up No on-line shopping provided Invite athletes and models to participate in our video

15.  What are the areas that our team learnt from this assignment? We can taste the power of social media and how it is important to product promotion The importance of a good social media planning We understand the importance of team work, especially for the shooting of video and compilation of different tasks  What is our improvement plan? Subscribe the business package for more services (e.g. advert and boost the posts in Facebook) Seek for sponsors from big companies Development of on-line shopping and mobile app More promotion events to arise customers’ interest Invite a celebrity to become spokesperson to promote our sports wear Lesson Learnt

16. Thank You!