1. + #BikeMonth Social Media Re-Cap for May 2015

2. + Introduction Objective – To promote National Bike Month, the importance of bike safety and the benefits of biking for commute and recreation through Bike/Walk Central Florida’s social media sites. Strategy – Used engaging language that gathered responses and featured weekly educational campaigns. Tactics – Measured engagement with the use of #BikeMonth, utilized infographics, featured Bike to School Day and Bike to Work Day, engaged with League of American Bicyclists, scheduled social media posts for every day. Dates: April 23 to May 31.

3. + Overview Statistics across BWCF social media accounts 109 New Followers/Fans 141.4K Total Impressions 138 Total Messages Sent

4. + Breakdown BWCF Facebook: Bike/Walk Central Florida 38 New Facebook Fans 56 Total Posts Post Reach: 9,913 Impressions: 22,948

5. + Breakdown BWCF Twitter: @BikeWalkCFL 71 New Followers 82 Total Tweets 118.4K Impressions 89 Link Clicks 15 Mentions 68 Retweets

6. + Top Posts

7. + Top Posts Facebook, Highest Reach Reach is the number of unique people who saw any content about that post. This will include both fans and non fans of the page. Reach: 866 People People Engaged: 60 Likes: 14 Shares: 2 River to Sea TPO Comments: 2

8. + Top Posts Facebook, Most Talking Talking is the number of people who have created a story from this post. Stories are created when someone likes, comments on or shares, answers a question you posted or responds to an event. Reach: 703 People People Engaged: 62 Likes: 10 Space Coast TPO Shares: 2 Polk TPO South Lake Chamber of Commerce

9. + Top Posts Twitter, Highest Reach The total number of people who potentially saw your post. Reach: 43.8K Retweets: 25 League of American Bicyclists Jennifer Thompson, OC Commissioner Juice Bike Share BikeParts.com DSM Bike Collective Bicycle Columbus GA Favorites: 15

10. + Top Posts Twitter, Top Clicks The number of people who clicked on a URL in your Twitter message. Reach: 1.9K Retweets: 2 David’s World Cycle Favorites: 2 Clicks: 12

11. + Comparison May 2014 vs. May 2015

12. + Sent Posts/Tweets Facebook and Twitter A comparison of the number of posts made during May of 2014 and May of 2015.

13. + Fans & Followers Facebook and Twitter A comparison in the increase in fans (Facebook) and followers (Twitter) in May 2014 and May 2015.

14. + Impressions Facebook and Twitter A comparison of the number of potential viewers of the content from May 2014 and May 2015.

15. + Twitter Breakdown A comparison between 2014 and 2015 Bike Month Stats. Mentions: Twitter users who mention @BikeWalkCFL Clicks: The number of people who clicked on a URL in the Twitter message. Retweets: People who retweeted the content for their followers to see.

16. + Top Posts Facebook May 2014 vs. May 2015 (Note: posts not pertaining to Bike Month were excluded)

17. + Top Posts (Cont.) Facebook May 2014 vs. May 2015 Both pertained to bike safety Each posted later in the afternoon

18. + Top Posts Twitter May 2014 vs. May 2015 (Note: posts not pertaining to Bike Month were excluded)

19. + Top Posts (Cont.) Twitter May 2014 vs. May 2015 Both posted around 5:00 p.m. Included photos

20. + Bike Month Nationally

21. + League of American Bicyclists How did they tackle Bike Month? Engaged with people on bikes across the country More time to post – some days had over 50 tweets/retweets Touched a variety of biking topics – economics, women biking, biking as commuting

23. + Florida Bicycle Association How did they tackle Bike Month? Not many photos Failed to utilize hashtags such as #BikeMonth Accurately shared news from across the state

25. + Findings Facebook Posts about economics and laws did the best in terms of reach Afternoon posts do better than morning posts Local and relatable news earned the most engagement

26. + Findings Twitter Tweets about broad topics can pick up more retweets because non-locals want to share Tweets with info graphics did better than tweets with links It only takes one retweet to get a major boost in impressions (i.e. League of American Bicyclists) Tweets with photos are the best way to go

27. + Suggestions Fans can tell what is posted as “fluff” – find a way to make all content posted relevant to fans or do not post Likes do not equal engagement, make people want to talk, share with others, and get the ball rolling Use Twitter to engage with others outside of our “norm” Interact with fans by asking them simple questions like “What is your favorite trail to ride?” to encourage conversation Get followers/fans talking to each other. Bicyclists are passionate about riding, bringing them together is a good thing for the community Build relationships with popular accounts (i.e. League of American Bicyclists) and tag them when relevant to maximize exposure