1. | Social Media Management Putting It To Use For Our Advertisers

2. Social Media accounts for 23% of all time spent online in the U.S. - - - - - - - - - - - - - - - - - - - - - - - - - - - Social media is transforming the way that consumers across the World make purchase decisions. Consumers around the world are using social media to learn about other consumers’ experiences, find more information about brands, products and services, and to find deals and purchase incentives. As Business Owners, we no longer have a choice on whether we use social media, the question is HOW WELL we do it. -Erik Qualman, author of Socialnomics “ “ Over 98% of U.S. Internet users access Social Networking Websites. WHY IS SOCIAL MEDIA SO IMPORTANT? Social Media accounts for 23% of all time spent online in the U.S. - - - - - - - - - - - - - - - - - - - -

3. Social Media Management A Business’s Virtual Doorway is on the Web

4. Social Media Management SOCIAL MEDIA USERS ARE INFLUENTIAL OFFLINE Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power. Research shows that 60% of social media users create reviews of products and services. Consumer created reviews & ratings are the preferred source for information about product and service value, price and product quality. 45% more likely to go on a date 75% more likely to be heavy spenders on music 53% of active social networkers follow a brand WHEN COMPARED TO THE AVERAGE ADULT INTERNET USER, ACTIVE ADULT SOCIAL NETWORKERS ARE… 19% more likely to attend a professional sporting event 18% more likely work out at a gym or health club 47% more likely to be heavy spenders on clothes, shoes & accessories

5. Social Media Management A Business’s Virtual Doorway is What Others Say About It

6. Social Media Management A SOCIAL MEDIA STRATEGY… 93% of U.S. Social Media users believe companies should be active on Social Media. Is a Great Way to Extend Your Branding, Marketing & Promotions Improves Your Company’s Relevance Online Allows You to Create 2 Way Communication With Your Most Important Audience Where THEY Are Already Spending Their Time Is Easily Adaptable to Meet the Needs of Your Company & Desires of Your Audience

7. Social Media Management Average Purchase Repeat Business What is the Value of a Fan or Follower? $ A New Custome r Word of Mouth It is more accurate to estimate a fan’s value by equating it to what your company may benefit from the fan or follower. What Does Your Company Gain From The Following:

8. Social Media Management Posting with Purpose T he Power of 3 RELEVANT Information Related to Your Company or Your Industry, Which Builds Trust & an Interest in Your Brand Fun Facts, Just for Laughs, or Entertaining Info Products, Specials, Promotions, Upcoming Events, & Sale Based Info Fans & Followers are NOT regular visitors to Company Pages & Profiles. Companies need to reach out to Fans in their News Feed with Frequent Status Updates SHARE & Encourage Sharing!

9. Social Media Management SOCIAL MEDIA Strategy & Execution GET FANS who are they? BRAND MESSAGES REACH FANS via news feed FANS “TALK ABOUT” CONTENT CONTENT SPREADS TO FRIENDS GOAL: REACH MAXIMUM ROI Cut Through the Crowd Drive & Create Engagement Amplify Your Message Measuring the Reach & Frequency of Social Media is much more important than counting number of fans.

10. Social Media Management Think You’ve Got Nothing to Talk About? Think Again.

11. Social Media Management RETAIL & GEN MERCH HEAVY Use of photos: For a Boutique or anything geared towards females, showcase new products, styles, changes with the season, show off new designers, & introduce sales. Retail Needs to be VISUAL: Facebook & Pinterest Of Pinterest Users Are Women! 97%

12. Social Media Management RESTAURANT & DINING Users Check-In to sites like Facebook & Foursquare when they are at a location, & Restaurants can use the network to provide special offers, deals, & promotions. Check In & Eat with Your EYES: Facebook, Twitter & Pinterest Of Pinterest Users Interact with Food Related Content 57%

13. Social Media Management HEALTH & WELLNESS Let others be aware of new studies, research findings, pollen levels, & more! Most patients do research on their own, be there! Start sharing helpful tricks and tips for staying well & eating well. Easily share visuals and step by step instructions on stretches & workouts! Become an Information Center: Facebook, Twitter, Pinterest & Blog Of Facebook Users Check Their Account 5+ Times /Day! 23%

14. Social Media Management Integrate your social media profiles, links, messages, and strategy with all of your Digital & Traditional Marketing. INTEGRATE!

15. Social Media Management Social Site Management Facebook Twitter Foursquare Google+ Pinterest YouTube

16. Social Media Management SOCIAL MEDIA goals and benefits Ability to generate leads and turn prospects into customers Professional social media accounts set you apart from the competition Builds and enhances your online reputation and digital footprint Sophisticated lead capture campaigns to gain contact information Increased levels of customer engagement on social channels Access to our robust dashboard to make managing your social networks simple and convenient

17. Social Media Management Why Amplified for Social Media Management Amplified is dedicated to expanding a customer’s brand online so they can be found – Around 85-90% of posts on business' Facebook pages are not responded to. – Amplified fulfillment will respond and engage with your customers/clients for you and relationships will be built. Social media is called SOCIAL media, right? Amplified with take the think-work over for the business. – Amplified will create quality content that prompts response. With some direction from the business owner or not, they will shoulder the majority the work. – We do see it as a partnership, so do expect for your customer to participate in some manner. – Multiple social networks require individual approaches – Amplified team remains up-to-date with technological developments in the social world Most importantly... – It will free up the business owner’s time to do what they need to do - run a business!

18. Social Media Management 1 Customer Service Successful Social Marketing is About Three Things

19. Social Media Management #1 Customer Service Having a social media channel you don't monitor is like having phone lines at your business that are never answered.

20. Social Media Management 12 Customer Service Generating Leads Successful Social Marketing is About Three Things

21. Social Media Management I’m craving Greek Ribs! I need help planning my wedding. I locked my keys in the car... #2 Generating Leads Every day consumers are declaring their intentions on social media…

22. Social Media Management #2 Generating Leads and those intentions are real-time leads.

23. Social Media Management 123 Customer Service Generating Leads Building Fans Successful Social Marketing is About Three Things

24. Social Media Management

25. And remember to vary your posts. No one would watch a TV channel with 24/7 commercials, so why would they do that online? Throw in some entertainment! Posting Interesting, Relevant Content is Key

26. Social Media Management Awful & alarming but still a little funny social media fails.

27. Social Media Management JP Morgan was clearly out of touch with public perception of their brand when they launched their #AskJPM Twitter campaign.

28. Social Media Management Know the way your company is perceived by the public and keep it in mind while marketing.

29. Social Media Management Post to Social Channels Set Expectations Onboarding call with a Fulfillment Specialist will help that person understand the client’s business Posts will be discussed and selected relevant to the business Regular posts build brands to followers by keeping the business name in front of them Do not guarantee “Likes” or “Shares” – these are primarily built through custom offers

30. Social Media Management Thank you! Questions?