1. 4/28/2017
Product analyse

2. Product criteria Target audience Brand image Name Positioned Packaging
4/28/2017
Product criteria
Target audience
Brand image
Name
Positioned
Packaging
Slogan

3. Target audience 4/28/2017 A big audience Women of all rates and ages
How?
Offer quality products
Big assortment

4. Brand image Customers 4/28/2017
Focus on creating an emotional connection with its consumers.
Customers

5. 4/28/2017
Name

6. Positioning 4/28/2017 The world’s leading beauty group.
L’oréal is growing faster than the market.
Strengthens its position as leader.

7. Packaging Take care of the environment
4/28/2017
Packaging
Take care of the environment
Optimise the use of the packages
Works together with the fashion academic of Antwerp
Colours are the centre of the packages.

8. Slogan “Because I’m worth it!” Still used in some promotion products!
4/28/2017
Slogan
“Because I’m worth it!”
Still used in some promotion products!
“Because you're worth it!“