2. 3. What kind of media institution might distribute your media product and why? A media institution that might distribute my magazine must first of all distribute magazines. These include: -Bauer Media -IPC Media -EMAP Each of these companies have been successful and are well established in the magazine industry, distributing a range of media product magazines, with different genres, such as music magazines, fashion, sport etc.

3. EMAP is a business multiplatform media group, focusing and representing on brands who “inform, inspire and connect”. It’s focus is on content, products (online and offline), conferences, awards, festivals; but most of all on quality. EMAP is essential for business professionals who understand that access to people and organisations is key in making their jobs better. It’s ethos is directed by innovation, making decisions an inspiring the customer; as well as meeting their demands… as well as providing them with things they don’t know that they want. EMAP previously distribute the music magazine MOJO, which is very successful. This music magazine has a readership circulation of 100, 507; proving it to be a very well established, well distributed magazine.

4. BAUER MEDIA can connect and engage 19 million consumers every week with influential brands. BAUER MEDIA reaches over 19 million adults across the media sector. They have over 80 influential media products, including GRAZIA, FHM, MAGIC 104.5, KISS 100, KERRANG and 4 MUSIC. Their business is built on many personal relationships, enabling the consumer to get the most put of the company. They connect with audiences with content, at any time. BAUER MEDIA have a unique insight into the media industry, allowing them to work closely with their customers. BAUER MEIDA also allows customers to subscribe to their magazine media products; such as GRAZIA, HEAT AND CLOSER. Their selection of over 300 magazines are available in 15 countries, as well as online, TV and radio. BAUER MEDIA joined the BAUER MEDIA GROUP IN JANUARY 2008. Together, they employ 6400 people. They are built on influential media brands with millions of relationships with readers and the audience.

5. IPC MEDIA produces over 60 iconic brands; 2/3’s of their print reaches women in the UK. Their website reaches over 20 million users per month. They have diverse print and portfolio’s and can offer their customers a lot. They have three main focuses; men, mass market women and upmarket women. Their media products directed at mean include: COUNTRY LIFE, HORSE AND HOUND, RUGBY WORLD and NME. Their media products directed at women include: LOOK, NOW, CHAT, WOMAN,TV TIMES and TV& SATELLITE WEEK. This is IPC’s men’s division. It’s portfolio of 38 brands covers a spectrum of interests and hobbies; from Country Life, to NME.

6. After researching different media institutions that could possibly distribute my music magazine I have decided that BAUER MEDIA would be best at distributing my magazine. This company distributes both Q and Kerrang! magazine, which are both in the music genre and are highly successful. Kerrang! Magazine has a readership circulation of 134,000 and Q magazine has a readership circulation of 130,179. These readership circulation figures prove that the circulation of these magazines are successful and have well established the magazines. From research I can see that BAUER MEDIA has been involved in other media institutions, not just magazines. They have a radio channel also; this could promote the magazine, as they have done previously with Q and Kerrang! The genre of the magazine will also be instantly recognisable if it is being promoted through a radio institution, which would heavily promote the magazine to its target audience.

7. 4. Who would be the audience for your media product? Since my target audience expressed that they wanted a Rock Indie genre for the magazine, this is what I have created through the magazine, but use of shots, fonts, colours, house style, layout etc. My target audience is from ages 16-17 who have a serious, keen interest in this genre of music and want to know everything they can about it, which the magazine will allow them to do. I chose my main image to deliberately represent and attract my target audience. Through the use of mise en scene, styling, make up, hair, facial expression etc I have drawn the target audience in, as I have portrayed the genre they are interested in. This allows a connection to be made between the artist and the reader, so they are interacting. This is done even more so by my use of eye level shot, so the artist is making eye contact with the target audience.

8. I wanted my music magazine RECORD to be professional and serious about music. Since my age group for my target audience is around 16/17, I wanted to appeal to this age group, so I did not use slang language or an incredibly informal tone. I have to assume that the people buying this magazine already have a good sense of knowledge about the music industry and the music genre they are interested in; which is what my music magazine portrays. I used technological aspects also, such as website addresses, facebook addresses, twitter address etc. I have to assume that the audience are technologically advanced and use social networking and like to interact with the magazine, not like teenagers in past years would have done. Such as: www.record.co.ukwww.record.co.uk www.facebook.co.uk/recordmagazine www.twitter.co.uk/#/recordmagazine These have all been included throughout my magazine, especially on the front cover page.

9. In my double page spread article, I used a serious journalistic tone which presented a story to the reader about Ivy Stone (my artist). I didn’t chose to use heavily informal language as my target audience are serious about music and interested in music, so they know what they’re talking about. In my article, I mentioned, for example, gigs and concerts that my artist has attended, which the audience who are fans of the artist should already know. I tried to make the journalism as experienced and professional as possible to give the right impression to the reader of the seriousness of the magazine and of the professionalism also.