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Marketing – focus on consumer types Customers with higher incomes will go on more exclusive holidays
Spending power – consumer types Lower income people will look for less expensive holidays
Consumer needs - Gender Some products unisex Others targeted at women and men Packaging appealing to women Masculine packaging to appeal to men Examples
Is the market for a product large or small? We make the distinction between MASS markets – lots of consumers, product or service is promoted to LOTS of people
Niche Markets The opposite to Mass Markets is Niche Markets Promoting specific products to a particular type of customers Hair gel – what are the consumer characteristics ??????
Radio Stations – Mass and Niche Mass markets are ….. Radio 2 – millions of listeners each week BBC – 1Xtra : aimed at urban yr olds Niche markets are ….
Which is better – Mass or Niche markets? The advantages of mass markets are …. The advantages of niche markets are …. Read through pages 37 – 40 Write up the answers to the above in your notes
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5 P’s The 5 P’s are: Product Place Price Promotion People.
Andy Wang. Product My products is hair conditioner(decrease the damage of shampoo) with Tangled's packaging. Like this one.
Market segmentation helps marketers sell more efficiently. HOW? A. Identifying a target market by dividing the market into segments according to customer.
Market Segmentation. Lesson Objectives Understand market segmentation Know benefits and disadvantages of market segmentation Have relevant examples for.
Trash or Treasure? You have to DIG to find out!!!.
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Sales & Customer Service. Marketing Terms Marketing: all business activity undertaken to encourage the moving of goods from the grower or producer to.
Of. and a to the in is you that it at be.
The. of and a to in is you that it he was.
© 2010 Pearson Addison-Wesley. Monopolistic competition is a market structure in which A large number of firms compete. Each firm produces a differentiated.
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Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. The Presentation contains Animation. To.
E-COMMERCE. WHAT IS E-COMMERCE? This buying and selling on-line. E.g. Groceries – Books – Clothes – Holidays.
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Billions of people could benefit from better economic policies. Millions are dying because of bad ones. Sometimes the logic of economics is so compelling.
Making our services easier to use. What we have done so far What to do in the future What do you think?
Lim Sei cK. If your business is to succeed, you have to be able to sell your product. Businesses that succeed do so by creating and keeping.
High Frequency Words List A Group 1. the of and.
Lisa Cham, The Fixx Café and Pasta Bar, Kelowna 6 Keys to Commonsense Marketing A lot of marketing boils down to principles that you already know.
When you have completed your study of this chapter, you will be able to C H A P T E R C H E C K L I S T Explain how a rent ceiling creates a housing shortage,
Please have last weeks homework on your desk ready to be collected This weeks homework is task 2 – Due 22/10/12 Make sure you write it in your organiser.
QUESTION STRUCTURE a) definition – simple basic knowledge b) knowledge – more detail needed c) understanding – why questions d) evaluation – a balanced.
Social Networking for Homeopaths What is Social Networking? 58% Still Have No Clue.
Types of Strategy Market Dominance: Achieved through: –Internal growth –Acquisitions – mergers and takeovers New product development: to keep ahead of.
Narrowing a Topic for Research Mrs. Kessler 8 th Grade English Research Paper Project.
Learning Unit 3. Discuss the steps that may be followed to analyse the industry Identify and discuss the elements of an industry analysis Identify and.
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