1. What is Marketing?

2.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

3. GoodsServices  Tangible products  What are some examples?  Intangible products  What are some examples?

4.  Companies survive and prosper through meeting the needs and wants of customers.  Customer satisfaction is the main focus

5.  Market ◦ Potential customers with same needs ◦ Customers who have desire & ability to buy product  Target Market ◦ Specific group of consumers that an organization selects as the focus of its marketing plan ◦ Demographics: age, sex, income, education level

6. The Four Ps ProductPricePlacePromotion

7. What will we sell?  Designing  Naming  Packaging

8. How much should we charge?  Costs  Competition  Demand

9. Where should we sell our product?  Distribution  Logistics

10. How do we communicate our product to our target market?  Advertising  Personal Selling  Sales Promotions  Publicity