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MARKETING Is Marketing Really That Important?
Manufacturers Create Products
How Do Products Get to Customers?
MARKETING ACTIVITIES ARE FOUND IN EVERY TYPE OF BUSINESS MARKETING = process of developing, promoting, & distributing products to satisfy customers needs & wants.
Products Would Never Leave the Factory!
Customers Would Be Empty Handed
Customers Would Not Get Products
MARKETING Is What Connects the Product to the Customer
Marketing Gets Products to the Consumer
Services Need Marketing Too
Marketing Puts Services & Customers Together
Review Questions 1.Where would products be without Marketing? Why? 2.Where would service businesses be without Marketing? Why? 3.Where would customers be without Marketing? Why? 4.How Important is Marketing? Why?
Company Name Here Partners’ names here.
Introduction to Key Marketing Terms and Concepts
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Manufacturing Process. Corporate Structure Research and Development.
Channels of Distribution
What Is Business?.. What is Business Continued… Business is the production of goods and services Business is the production of goods and services Producers.
Recognize the importance of marketing.
4 P’s of Marketing.
Ch. 1 Marketing is All Around Us
The Role of the….. Basic Terms Producers – businesses that make goods and services Consumers – people who buy the goods and services Marketplace – location.
Objectives: 1.Explain the concept of utility. 2.Cite examples of types of utilities. Warm Up: Complete the handout Agenda: 1.Warm Up 2.Product design level.
Distribution and Planning The 4 th P of the Marketing Mix - Place.
World of Marketing CHAPTER 1. With a partner, come up with a definition of marketing that you would see in a textbook Please don’t use any resources,
Chapter 1: World of Marketing Section 1.1 What is Marketing.
What is Marketing?. The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
Economic Goods, Services & Utility
Marketing. Today… What is a market? What is marketing? Role of Marketing Marketing Objectives Marketing Activities.
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Introduction to Marketing I I.
Marketing Is All Around Us Chapter 1. Section 1.1- Marketing and the Marketing Concept What You’ll Learn... The meaning of marketing The foundations of.
Marketing is all around us
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