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MARKETING Is Marketing Really That Important?
Manufacturers Create Products
How Do Products Get to Customers?
MARKETING ACTIVITIES ARE FOUND IN EVERY TYPE OF BUSINESS MARKETING = process of developing, promoting, & distributing products to satisfy customers needs & wants.
Products Would Never Leave the Factory!
Customers Would Be Empty Handed
Customers Would Not Get Products
MARKETING Is What Connects the Product to the Customer
Marketing Gets Products to the Consumer
Services Need Marketing Too
Marketing Puts Services & Customers Together
Review Questions 1.Where would products be without Marketing? Why? 2.Where would service businesses be without Marketing? Why? 3.Where would customers be without Marketing? Why? 4.How Important is Marketing? Why?
The 4 “P”s of Marketing Product, Price, Place, and Promotion
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
Chapter 1: World of Marketing Section 1.1 What is Marketing.
World of Marketing CHAPTER 1. With a partner, come up with a definition of marketing that you would see in a textbook Please don’t use any resources,
Channels of Distribution
Objectives: 1.Explain the concept of utility. 2.Cite examples of types of utilities. Warm Up: Complete the handout Agenda: 1.Warm Up 2.Product design level.
Goods and Services. Economics is concerned with the production and distribution of goods and services. Goods would be defined as anything that anyone.
4 P’s of Marketing.
Four Kinds of Businesses ExtractorsManufacturersMarketersService Business A business that grows products or takes raw materials from nature. Takes the.
Introduction to Key Marketing Terms and Concepts
Chapter 1. Marketing is: (short version) ______________________ _________________________________________ Who is the guiding light of your business.
Marketing. Today… What is a market? What is marketing? Role of Marketing Marketing Objectives Marketing Activities.
Chapter 1 marketing is all around us Section 1.1
The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
What is Marketing?. The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
3.1.1 The Role of Marketing. Learning Outcomes To be able to define marketing To understand why identifying and satisfying customer needs are important.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
Marketing Review 1.0 Presley G, Lauren F, Ryan S, Sydney S, Madison M, Shauna G.
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Introduction to Marketing I I.
CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.
Marketing Principles Introduction What is Marketing? Write your definition of what you think marketing is based on your knowledge & experience.
THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.
Marketing identify, anticipate & satisfy consumer wants and needs - profitably Overall Aim of Marketing:
Marketing Goods and Services
Chapter 1 Marketing is All Around Us From the time that you woke up this morning how many products have you used? Activity #1.
Manufacturing Process. Corporate Structure Research and Development.
What Is Business?.. What is Business Continued… Business is the production of goods and services Business is the production of goods and services Producers.
Company Name Here Partners’ names here.
Mrs. Welsh April 11, 2014 M ARKETING. (M ARKETING IS HAVING...) ‘T HE RIGHT PRODUCT, IN THE RIGHT PLACE, AT THE RIGHT TIME, AND AT THE RIGHT PRICE.’ A.
Marketing is all around us
Today I am: Learning our note taking procedure then take our first looking into the world of Marketing. So I can: Define Marketing, the Marketing Concept,
1.2 The Importance of Marketing MARKETING MR. PAVONE.
The Role of the….. Basic Terms Producers – businesses that make goods and services Consumers – people who buy the goods and services Marketplace – location.
What is a Market? QCC’s:: 56. Objective Identify and Define Market, Marketing Concept, Industrial Market, Consumer Market, Market Share and Market Growth.
Recognize the importance of marketing.
There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.
These days… These days companies are making an effort to promote the fact that they are “going green.” Organic and certified food products are selling.
4.04 PowerPoint 4.04 Understand activities and careers in marketing.
The Importance of Marketing in a Small Business. Marketing Is All Around Us MARKETING He who excels at resolving difficulties does so before they arise.
Warm-up List all the business that made money from the production and sale of your desk.
Services Marketing MBA-SEM-III TERM TERM MODULE-02c MODULE-02c.
Economic Goods, Services & Utility
Chapter 1.2. Increased production capacity Increased buying power of consumers Need for coordinating production and consumption ¼ to 1/3 of all.
Coach Bentley. The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
What is Marketing? - all of the activities involved in the planning, pricing, promoting, distributing and selling of goods and services TO SATISFY CONSUMERS’
Chapter 6 Business Ownership and Operation
Distribution (11) MAR 331. Distribution (11) When should intermediaries be used? –The most common reason to employ market intermediaries is that they.
What is Marketing. The process of planning and
Marketing By Michael Rigden. marketing 1:marketing is the social and management process by which an individual’s and group’s obtain want they need and.
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