1. Search Engines Secrets Kent Milholland Kim Kuzan

2. NeoNexus Corporation Action Plan Qualifications Search Engine Optimization Overview SEO Analysis of Websites Search Engine Marketing Overview Resources

3. NeoNexus Corporation Qualifications

4. NeoNexus Corporation Kent Milholland Bought first computer in 1982 – Commodore 64 Self taught in BASIC programming 2 nd Prize at Vanderbilt science fair in 1983 for an educational math program Attended U of Pennsylvania, inventors of the first computer, the ENIAC Master of the now defunct PASCAL programming language

5. NeoNexus Corporation Kent Milholland Built product inventory system for Dupont titanium dioxide plant as a summer engineer First job out of college, built database that reduced job from 5 days/week to 2 days/week Architected web based supply chain system in 1999 that saved $100,000 per month Strategic IT Manager for an engineering company 2003-2005 Founded NeoNexus 2003, full time in 2005

6. NeoNexus Corporation Unique Selling Proposition (USP) Systems Engineer – Constantly looking to improve everything Web changes faster than any technology ever invented Technology Background Minor in Philosophy, Parents are Teachers Perfect blend to walk in both the business world and the technology world

7. NeoNexus Corporation Search Engine Optimization (SEO)

8. NeoNexus Corporation Search Engine Optimization The primary way people find information on the internet is starting with a search engine Search engines use computer logic to find and index websites so they can quickly provide results to the searcher There are techniques to “optimize” your website so that the search engines like it

9. NeoNexus Corporation DISCLAIMER The web changes fast, and Google and Yahoo constantly update their index logic Today we are providing the best information we know Tomorrow, some of our recommendations may become obsolete, or even worse, be categorized as black hat SEO

10. NeoNexus Corporation Search Engine Stats Google4,143,75253.3 % Yahoo1,559,74520.1 % MSN1,057,06413.6 % AOL407,9885.2 % Ask.com143,5131.8 % Other461,1126.0 %

11. NeoNexus Corporation Search Engine Stats

12. NeoNexus Corporation Two SEO Variables Website Content Links TO your website

13. NeoNexus Corporation Website Content 80% of Value –Page Titles –Content, including Keyword Density –Site Map 20% of Value –Meta Tags –Image alt tags –Keywords in Links –SE Submissions

14. NeoNexus Corporation Website Content Page Titles No More than 3-4 words Specific for each page on your website, not just your homepage Vary order to test and measure Can change your ranking within 48 hours Do not use them for page categories Do NOT include your company name

15. NeoNexus Corporation Website Content Content Content serves both search engines and people More the better Do keyword research and include keywords in content Keywords in paragraphs AND headers Don’t plagiarize; search engines are starting to identify it Update content often Add a blog to your website to make content writing easy to update

16. NeoNexus Corporation Website Content Site Map A page that has links to every other page on your website Keep it current Google/Yahoo Site Map submission

17. NeoNexus Corporation Website Content Meta Tags Description is important for marketing your search engine listings, but not SEO Keywords use the same keywords as your text content –No more than 20 –Don’t repeat words –Separate by spaces or commas Robots – ignored by Google and Yahoo, but secondary search engines still use it

18. NeoNexus Corporation Links Page Rank –toolbar.google.com : pages that link to your website AND the links to THEIR website Link Popularity –Total number of links irrelevant of quality

19. NeoNexus Corporation Links – How to Get Them Directories –Some are free and some are paid –Value is in their page rank, not direct traffic –Most yellow pages also have on-line as part of their package

20. NeoNexus Corporation Links – Directories –Yahoo! Directorydir.yahoo.com$299 –Best of the Webwww.botw.org$69.95 –GoGuideswww.goguides.org$39.99 –Azooswww.azoos.com$89.95 –Skaffewww.skaffe.com$39.99 –DMOZwww.dmoz.orgFREE

21. NeoNexus Corporation Links – How to Get Them Trade for Them –LinkPartners.com –Ask complementary businesses –Develop strategic partnerships Free –Press releases (prweb.com) –Publish articles –Industry associations –Conferences and trade shows

22. NeoNexus Corporation Black Hat SEO Keyword Stuffing Text same color as background Link farms Meta Tag > 50 words

23. NeoNexus Corporation Live SEO Review

24. NeoNexus Corporation Search Engine Marketing

25. NeoNexus Corporation Search Engine Marketing Advertising on specific keywords typed in to search engines Pay Per Click – Reason Google is $20 billion dollar company

26. NeoNexus Corporation SEM Benefits BENEFITS –Ads running within 15 minutes –Changes effective instantly –Most scientific marketing ever invented –Regional, national, or international –Feedback is very fast! CHALLENGES –Requires maintenance –Can be expensive to learn to max ROI –Takes Time to learn... You MUST practice with campaigns!

27. NeoNexus Corporation Starting SEM From Scratch Find out how many ppl are searching for you –http://inventory.overture.comhttp://inventory.overture.com –www.freekeywords.wordtracker.comwww.freekeywords.wordtracker.com Find out how many competitors you have What are ppl paying for bids –www.spyfu.comwww.spyfu.com Find your keywords –www.wordtracker.infowww.wordtracker.info

28. NeoNexus Corporation Setting Up an SEM Account http://adwords.google.com/select Set up geographic location Write your first ad –Headline –Description line 1 –Description line 2 –Display URL –Destination URL

29. NeoNexus Corporation Next, you insert your keywords, tell which currency to use, and set your daily budget Enter your max CPC (cost per click) Write a second ad to split test and get a better CTR (click through rate) List negative keywords to prevent their searches from finding you Create new ad groups –Narrows down the keywords so you can utilize them more in your ad

30. NeoNexus Corporation SEM Frequently Asked Questions How do I re-activate an inactive keyword? What is my quality score, and what is it based on? What is considered a good CTR (click through rate)?

31. NeoNexus Corporation SEM Keys Start with search network only Keyword research Start with 20 key phrases or less Run multiple worded campaigns Test and measure daily at first, then weekly on going Give an ad 30 clicks before assessing CTR is huge Negative keywords

32. NeoNexus Corporation Resources www.ranks.nl – keyword densitywww.ranks.nl www.goodkeywords.com – keyword researchwww.goodkeywords.com www.perrymarshall.com – Definitive Guide to AdWordswww.perrymarshall.com www.marketingtips.com – Internet Marketing Centerwww.marketingtips.com

33. NeoNexus Corporation Resources www.linkpartners.com http://www.wordtracker.com/ www.kingofcopy.com

34. NeoNexus Corporation Resources NeoNexus Site Map Package ($20/month) NeoNexus Monthly Web Coaching ($84.95/month) NeoNexus SEO Consulting, including writing content (One time fee) NeoNexus SEM Consulting (monthly rates) Just let NeoNexus take over your whole website and go do what you do best!