1. Presentation 4 Assigned 10/1/15 Due 10/8/15 Channels

2. Homework due for next week *Watch Udacity lesson 4 – Channels 4http://youtu.be/ekgLpXQ6Md8http://youtu.be/ekgLpXQ6Md8 10 more interviews by next week http://www.slideshare.net/markleslie01 Go to the Mark Leslie website. There are slideshare presentations at the top of the page. On the right of the large screen are more presentations. Look over the one titled Value Chain Extra Material: Watch communicating ideas https://www.youtube.com/watch?v=JoxG8wX2Dnk https://www.youtube.com/watch?v=JoxG8wX2Dnk

3. Purpose The purpose of this section (Channels) of the business model canvass is for you to understand: *Definition of a distribution channel: direct, indirect, and OEM. *The difference between physical and virtual channels. *Types of physical and virtual channels *Distribution channel economics

4. 4th Presentation Focus: Channels Due next week Talk to at least 10 potential customers to generate findings! These presentations should only last 5-6 minutes each. This type of presentation is more informational than “pitch” oriented. The purpose is to explain the work you have done, your results, and the work you plan to do moving forward. Your presentation should have the following six slides. Slide 1: Title Slide Slide 2: Business Model Canvas with any changes marked in red (example given for slide 2) and multi-sided markets shown in different colors - if it applies (example given for this situation) Slide 3: Distribution Channel Slide 4: What did you learn about your Value Proposition from talking to your first customers? Hypothesis: Here’s what we Thought Experiments: Here’s what we Did Results:Here’s what we Found Action:Here’s what we are going to do Next Slide 5: Channel Diagram Slide 6: Prototype/Demo Some of the slides are examples of how your slides should appear. The blue font is instructional. Some of the slides shown do not have graphic examples. Follow the instructions on the slides. For some of them, you may need to create visual examples.

5. “More informational than performance oriented” Slide 1 Talk to at least 10 more customers each Week!

6. Read BMG 17-50 to understand each segment Slide 2 Changes to Canvas in Red

7. Read BMG 17-50 to understand each segment Slide 2 Changes to Canvas in Red If you have multi-sided markets, show those in different colors like below (blue/red examples

8. What is the distribution channel? Are there alternatives? What was it that made the channel partners interested? Excited? Slide 3 Distribution Channel

9. Learning What did you learn about your channel? Hypothesis: Here’s What We Thought Experiments: Here’s What We Did Results: Here’s What We Found Action: Here’s What We Are Going To Do Next Slide 4

10. Channel Diagram Draw the channel diagram and also describe the channel economics. (example below) This may be different depending upon your type of company. You may not sell your product to a reseller, maybe you are a direct seller. Be sure to watch the videos to know the difference. Slide 5

11. Prototype/Demo Show prototype, demo, wireframe, visual depiction, etc. of your product or service At least provide a picture of what your product will look like. Even better, have a physical prototype of your product. Slide 6