1. The Ultimate Best Seller Program http://www.peggymccoll.com1 “How To Turn Your Book Into A Business And Earn A Living Doing What You Love” CLASS #1

2. Phase 2 – Class Dates All classes are at 12noon ET (for 90 minutes) All classes are at 12noon ET (for 90 minutes) Wednesday, March 27th Wednesday, March 27th Wednesday, April 3rd Wednesday, April 3rd Wednesday, April 10th Wednesday, April 10th http://www.peggymccoll.com2

3. This Class Idea Creation Idea Creation Analyzing the Profit Potential Analyzing the Profit Potential Creating a Revenue Model Creating a Revenue Model http://www.peggymccoll.com3

4. The fastest road to success is to follow the example of the people that are already successful. http://peggymccoll.com4

5. Who do you know or are aware of that has taken one idea and launched a successful internet/online business? http://peggymccoll.com5

6. How many ideas do you need to be successful marketing on the internet? 6 http://peggymccoll.com

7. Ask yourself… “What solution can you provide that will generate the most amount of money in the shortest amount of time?” “What solution can you provide that will generate the most amount of money in the shortest amount of time?” http://peggymccoll.com7

8. What you do first … Depends on where you want to go! Depends on where you want to go! 8http://peggymccoll.com

9. Your Objectives / Goals How much would you like to generate this year in revenue? How much would you like to generate this year in revenue? Profitable? Profitable? What is your income? What is your income? 9http://peggymccoll.com

10. 10http://peggymccoll.com

11. Critical steps Idea Creation Idea Creation Determine Your Brand (Positioning) Determine Your Brand (Positioning) Analyzing the Profit Potential Analyzing the Profit Potential Creating a Revenue Model Creating a Revenue Model Create a Marketing Plan Create a Marketing Plan Take Action Take Action http://www.peggymccoll.com11

12. Idea Creation http://www.peggymccoll.com12

13. Claude Bristol “THE TOUGHEST problem that confronts most people is a lack of money. While I have heard of people finding bundles of $1,000 bills by using this Mind Stuff, I think that money comes as a result of combining Mind Stuff and energized action. Certainly your thought can attract money, and once it appears on the horizon, your thought will lead you to ways and means of acquiring it.” “THE TOUGHEST problem that confronts most people is a lack of money. While I have heard of people finding bundles of $1,000 bills by using this Mind Stuff, I think that money comes as a result of combining Mind Stuff and energized action. Certainly your thought can attract money, and once it appears on the horizon, your thought will lead you to ways and means of acquiring it.” http://www.peggymccoll.com13

14. Once You Have Decided Is there a need / want? Is there a need / want? How do you know? How do you know? How big /grand is this need / want? How big /grand is this need / want? Will people pay for it? Will people pay for it? What is the competition? What is the competition? Is there anything like it available now? Is there anything like it available now? How will you differentiate yourself? How will you differentiate yourself? How will you position yourself? Why you? How will you position yourself? Why you? Can you make money from it and be profitable? Can you make money from it and be profitable? http://peggymccoll.com 14

15. What could you create? A book A book eBook eBook Book Series Book Series eCourse eCourse Webinar Webinar Series of webinars Series of webinars Teleseminar Teleseminar A Portal A Portal Membership Site Membership Site Club Program Club Program Pillows Pillows Princess Products Princess Products Supplements Supplements Telesummit Live event Coaching program Audio program DVD Downloadable/streaming videos Email list Collaborative Book(s) Licensing Other products http://www.peggymccoll.com15

16. Important ingredient s Purpose Purpose Passion Passion Flexibility Flexibility Creativity Creativity Determination Determination Optimism Optimism Sense of Urgency Sense of Urgency Willingness Willingness http://www.peggymccoll.com16

17. http://www.peggymccoll.com17

18. Brainstorm Ideas http://www.peggymccoll.com18

19. Profit Potential http://www.peggymccoll.com19

20. Revenue Model http://www.peggymccoll.com20

21. If making money is your desire You must be very clear You must be very clear Create a Revenue Model & a Marketing Plan Create a Revenue Model & a Marketing Plan Determine the Steps for Success Determine the Steps for Success Decide if You are Ready & Committed to Follow Through Decide if You are Ready & Committed to Follow Through http://peggymccoll.com 21

22. Delivery model How easy is it to “deliver” / offer? How easy is it to “deliver” / offer? What can you deliver on (quickly, easily, effectively)? What can you deliver on (quickly, easily, effectively)? What is the Time to market? What is the Time to market? Will people pay for it? If so, how much? How badly /desperately do they want/need/desire for it? Will people pay for it? If so, how much? How badly /desperately do they want/need/desire for it? http://peggymccoll.com 22

23. Cost to Launch Is an investment required? Is an investment required? Do you have the money to invest? Do you have the money to invest? How long will it take? How long will it take? How long before you are producing revenue? How long before you are producing revenue? 23http://peggymccoll.com

24. What are you looking to create? Have you decided? Have you decided? http://peggymccoll.com24

25. Online Launch On Being…The Creator of Your Destiny hard cover book On Being…The Creator of Your Destiny hard cover book The 8 Proven Secrets to SMART Success eCourse http://www.peggymccoll.com25

26. The 8 Proven Secrets eCourse 8 Weeks 8 Weeks Pre-recorded Pre-recorded Created a private web page Created a private web page Uploaded the lessons Uploaded the lessons eMailed the students eMailed the students http://www.peggymccoll.com26

27. Partners Contacted list owners and asked them to promote Contacted list owners and asked them to promote Gave them “copy” to send (content for the email Gave them “copy” to send (content for the email Tracked all Sales Tracked all Sales Paid 50% affiliate commission Paid 50% affiliate commission http://www.peggymccoll.com27

28. Lets Look at “Models” http://www.peggymccoll.com28

29. http://destinies.com 29

30. Jennifer McLean www.BestSellerMaker.com 30

31. Marie Forleo www.BestSellerMaker.com31

32. … at the end of the day http://www.peggymccoll.com32

33. Next Class Wednesday, March 27 th at 12noon Wednesday, March 27 th at 12noon http://www.peggymccoll.com33