Presentation on theme: "Introducing Welcome The biggest holiday park operator in the South of England!"— Presentation transcript:
Introducing Welcome The biggest holiday park operator in the South of England!
Why Park Holidays UK? Key Attractions:- Fastest growing holiday park operator in the UK Parks in popular Southern locations including Devon! Not sold in Travel Agents = No competition £1m invested in new caravans for 2008 Average holiday booking value £250 High affiliate commission = 6% Volume based bonus commission + Product-based incentives coming soon!
Park Holidays UK operates 23 Holiday Parks
Individual Parks Individual USPs
Park accommodation… What’s available? 1,200 Touring pitches – tents/tourers, electric hook-up 1,056 holiday hire units including caravans & chalets 6,511 Static caravan owners Lodges for sale – aspirational design twin units on selected parks
About Park Holidays UK High customer satisfaction = Repeat business – Up to 67% booking loyalty 180k new brochures mailed in Jan 2008 Over £1m media campaign New design website with online bookings launched this year New central call centre to process high volume bookings £Millions invested in product development including : - New bars and Clubhouses - Modern hire fleet accommodation - Luxury Lodge developments
UK Holiday Park Sector Over 3 million customers every year Fragmented Market - Only a small quantity of group operators Recession proof sector - Good year : people who do not normally take a holiday decide to book. - Bad year : people downgrade from overseas or expensive holiday and UK based breaks reap the benefits. Mass Market Profile – B, C1, C2 target audience Media appeal – Heavily promoted in popular tabloids with widespread circulation rates.
Key areas of website – Main homepage Easy to navigate between areas No telephone numbers displayed Visitors can book directly from this page Jump straight to park page from here
Holidays homepage Prominent position of availability checker on every holidays page = High value commission earner if booking completed Clear buttons for easy navigation Again good position for data capture & commission potential! Simple navigation
Holiday Booking Page – Simple system 4 - steps to online booking Check Availability Enter date, duration & chosen park Add optional extras Complete personal details Make Payment Select type of accommodation & BOOK NOW
Holiday Home Ownership Homepage Clear main navigation Jump straight to park of choice Earn commission on every sales enquiry! No telephone numbers displayed Clear buttons for easy navigation
Holiday Home Ownership We will pay commission for every enquiry generated, no transaction required! Park Holidays UK offer new and used caravans for sale at 22 of our holiday parks and generates the highest interest and profit share of our business. Holiday home ownership is growing rapidly in the UK within a highly competitive market. Online presence has increased interest by displaying units for sale on the web therefore generating more enquiry potential. Data-capture is the key to earning more affiliate commission and our visitor database has increased by 50% in the last year through our website enquiry forms. We are willing to offer commission for every individual online sales enquiry that we receive from affiliates and rates are likely to increase if the visitor books a visit to selected parks – look out for commission bonuses!
Creative Support Downloads Banners supplied in various sizes Price point and offer based ads to promote clicks Generic content to appeal to the wider market Sector focused selection to appeal to a more targeted audience Downloadable brochures coming soon!
Offer Incentives Summary… Online booking transaction at 15 holiday parks = 6% commission per confirmed booking Holiday home ownership enquiry/book a visit at 22 parks = £1 per individual name, address & contact number Data capture from brochure requests at 23 parks = 10p per address after de-duping Look out for more special offer incentives following soon!
We look forward to working with you in 2008! Thank you …