1. INTRO Aussie Misstache for Movember What? Sponsorship of Movember using the call to action #Misstache for #Movember on social media, driving editorial coverage via an Aussie first: celebrity Ambassador, Laura Whitmore. Key Messages: Aussie is the first and only official female sponsor of Movember 2014 Misstache is an Aussie owned campaign to encourage girls to show support of Movember participants (Mo-Bros) Aussie has a natural link to Movember with its ‘rooted in Australia’ identity Laura Whitmore if the face of Aussie Misstache campaign

2. Objectives & Strategy PR Objectives Raise awareness Movember involvement in an on-equity way Drive engagement, content & conversations Encourage social engagement with #Misstache PR Strategy Drive breadth and depth coverage via on-equity influencer Create experiential activity to engage consumers and push Aussie messaging Drive editorial in new categories via newsworthy activity

3. Celebrity Ambassador: Laura Whitmore On equity Influencer UK TV personality Laura Whitmore recruited to drive editorial coverage via: PR shoot: creation of social media & PR assets x6 1:1 interviews with high reach short lead titles Photo call: content syndicated on PA wire Radio Day with 100 pieces: 18MM reach

4. Influencers posted vlog, blog & social media posts with key messages and call to action: Fleur de Force Lily Pebbles Talk Becky Talk Fitness on Toast Laura Enever Reach: 31, 687, 464 Influencers

5. Social Media Aussie Facebook competition -Prize: trip to Sydney Australia to attend Movember 2015 launch party -300+ entries -Winner chosen and announced by Blogger Fleur de Force

6. Results FREQUENCY REACH (MM) PR RECALL* CPM TARGET 60275MM 26%0.4 ACHIEVED 96502MM 30%0.2 INDEX 160 183 115200 Editorial Results Additional Results FREQUENCYREACH (MM) Radio Coverage 10018MM Influencer Social Media 1831.6MM *PR Recall: this is a calculation of strength of key message delivery calculated by our monitoring service Cision. The average PR recall score in the hair care category is 25%

7. Coverage Highlights