1. Regional Itineraries Snjezana Derviskadic For Regional Competitiveness Initiative Ohrid, September 2008

2. Region defined  Albania  Bosnia and Herzegovina  Macedonia  Montenegro  Serbia

3. Tourism “Overlaps”  International positioning: pristine nature suitable for different outdoor activities, cultural heritage, hospitality and tradition  Private sector: Many small players Human resource capacity  Public Sector: Inadequate legal and regulatory framework Inadequate funding/investment Perception of tourism among general public and decision makers

4. Current offers:  Outdoor and adventure based programs  History, religion and heritage  Tradition

5. Outdoor and Adventure  Hiking  Mountain Biking  Rafting  Fishing

6. History, Religion and Heritage  History Antics Roman Illyrian Ottoman WW I  Religion and Heritage Orthodox Catholic Islamic Hebrew

7. Tradition  Rural  Food and Wine

8. Offer Matrix

9. Hiking Hiking vs. walking Extreme hiking

10. Rafting

11. Hiking / Rafting

12. Rural Tourism

13. Food-Wine Slow Food Movement

14. Recommendation:  Preconditions: Info from all countries Recognition that there is readiness to work on development  Proposed approach: Outdoor – bring private sector that directly offers services Food and Wine (Slow Food) – stakeholder buy-in for concept Rural tourism (and some outdoor) – quality standards the Melting Pot of Europe  Repositioning the region – our lands as the Melting Pot of Europe