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UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat.

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Presentation on theme: "UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat."— Presentation transcript:

1 UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat

2 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 2 BASCAP Business Action to Stop Counterfeiting and Piracy

3 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 3 Russia

4 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 4 Genuine Counterfeit China

5 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 5 Packaging disposal issues Pakistan

6 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 6 Russia

7 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 7 "Joined up" Approach within the Company Work with local Enforcement Organisations CEO provides leadership

8 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 8 BASCAP = business getting organized Information transparency Better intelligence Shared strategies Connecting actors Educating politicians Shedding some light on the true value of intellectual property

9 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 9 BASCAP has reached a broad and growing audience through a host of media channels, including: BASCAP website Newsletter Daily intelligence reports Conferences and speaking appearances Media partnerships News articles Op-ed articles Press releases Regular television appearances Awareness campaign

10 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 10 3 rd Global Congress on Combating Counterfeiting and Piracy Mr. John Dryden – Deputy Director Science, Technology and Industry, OECD " The level of counterfeiting which exists is unknown and unknowable "

11 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 11 Public information Legislation Enforcement

12 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 12

13 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 13 What Nestlé is Doing Protecting our intellectual property Enforcing our rights Working with government organisations Keeping our promise to our consumers

14 Finance & Control UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 14 Finance & Control


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