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Working Together for a Healthier World. Culture Industry leader Transparency Values Safety Innovation Opportunities Engagement R&D Challenges Gov Regulations.

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Presentation on theme: "Working Together for a Healthier World. Culture Industry leader Transparency Values Safety Innovation Opportunities Engagement R&D Challenges Gov Regulations."— Presentation transcript:

1 Working Together for a Healthier World

2 Culture Industry leader Transparency Values Safety Innovation Opportunities Engagement R&D Challenges Gov Regulations Economy

3 Who…

4 Where we are Where we want to be A large corporation with a seemingly unclear future. A group of professional people working together toward long term sustainability What…

5 Communications Plan Objective: Increase interaction between investors and Pfizer, fostering positive two-way relationships and instilling confidence in Pfizer’s future profitability Strategy: Become more approachable, engaged and human company Target Audience: Current and new investors Why…

6 Key Messages Insight Reach Longevity Success

7 How… Put a face on Pfizer Social Media CEO involvement Thought leadership Revamp blog Present the bigger picture Visual Time Lines Educational videos Newsletter Create positive content

8 When… DecJan Feb March April MayJune Engage Educate Publish Proactive

9 Leading the Industry… Beyond the numbers Educate individual investors Provide information to engage Create personal connections between investors and Pfizer Down to Earth Present CEO as approachable Incorporate him into blog posts People centered, while still science focused

10 The Future Develop better communication and interaction with investors Get and keep the right investors Trust in an uncertain future


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