1. Stages in the Public Policy Process
Feedback on the Public Policy
Development of the Public Policy
Implementation of the Public Policy
Genesis of the Public Policy
Stage IV
Stage I
Stage II
Stage III

2. Competing in the Political Market in the 21st Century
Understand current conditions, institutions and processes
Develop a strategy for creating political market share
Create a politically supportive culture within the organization

3. The Political Marketplace in the U.S.A.
Changes in legislative politics
Expanding role of interest groups
Declining voter participation
Increasing importance of television
Increasing importance of global political issues

4. Corporate Political Activities
I. Influencing Public Opinion
Speaking out on issues
Advocacy advertising
Image Advertising
Economic education
Education - missuses
II. Public Policy Formation
General business associations
Industry and trade associations
Lobbying
Constituency building
Campaign contributions
III. Post-Legislation Stage
Contact with regulatory agencies
Judicial procedures

5. Business Political Activities
Lobbying
PAC Contributions
Public Advocacy
Coalition Building
Strategic Grassroots Organization

6. Designing a Legislative Strategy
Identify the Legislative goal
Arrange a strategy for reaching the goal
Focus on important related Legislation
Identify the preferences of the key Legislators
Solicit information on constituency groups and policy makers
Determine order of actions and the actors to perform them
Establish visible coordinating network for each effort level
Build coalitions and use direct mail
Key on the potential of media support

7. Media Support Aim media pieces toward the undecided voters
Keep stories current, relevant and interesting
Plan media appearances to control their direction and fit
Key on the visual as well as audio aspects of media events
Generate free, in-house media materials to distribute to papers, radio and television
Time the release of materials to coincide with deadlines
Meet regularly with editorial boards and op-ed writers